How big is the Dog Supplement Market | Size, Trends & Projections 2025

Q: Who are the leading players in the dog supplement industry?

Leading players include Zesty Paws, Vetriscience Laboratories, PetHonesty, Nestlé Purina PetCare, and Nutramax Laboratories

Q: What is driving the demand for dog supplements?

Growing pet health consciousness, increasing cases of arthritis in dogs, and expansion of online vet care platforms are fueling demand.

Q: Which region is dominating the dog supplement market?

Asia-Pacific is expected to dominate due to urban pet ownership and increased pet wellness spending.

Q: What is the dog supplement market?

The dog supplement market is projected to surpass USD 2.7 billion by 2031.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

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Code: MTA6223

Publication Date: Jul 2025

How Big Is the Dog Supplement Market?

According to 6Wresearch internal database and industry insights, the Global dog supplement market was valued at USD 1.2 billion in 2024 and is projected to cross USD 2.7 billion by 2031, registering a CAGR of 11.4% during the forecast period.

This growth can be attributed to rising pet humanization, increasing awareness regarding pet health and nutrition, and demand for joint health, immunity, and digestive care supplements.

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Growth Factors of the Dog Supplement Market

Wide adoption of preventive healthcare for pets
Increasing aging dog population with joint and mobility issues
Growing discretionary expenses and spend on premium pet nutrition
Escalating availability of vet-recommended supplements via online platforms
Rising awareness of natural and organic formulations
Introduction of breed-specific and condition-targeted supplements

Dog Supplement Market Trends

Dog Supplement Market is witnessing a shift toward functional, condition-specific products that support holistic health ranging from immune support and anxiety relief to coat shine and digestive probiotics. There is rising consumer preference for clean-label and vet-formulated supplements, often offered in chewable, treat-like formats. Digital pet health platforms and DTC brands are transforming how dog owners access and choose supplements, especially in North America and Europe.

Emerging Developments in Dog Supplement Market

Dog Supplement Industry is embracing CBD-infused supplements, AI-driven pet health diagnostics, and customized supplement kits tailored to a pet’s age and health status. Regulatory advancements and research-backed ingredient blends, including omega-3, glucosamine, turmeric, and probiotics, are shaping next-gen formulations. In addition, collaborations between pet clinics and supplement manufacturers are also helping drive responsible, informed pet nutrition practices.