How big is the Draught Beer Market | Valuation & Demand Insights 2025

Q: What is driving the expansion of the draught beer industry?

The draught beer industry is expanding due to the growth of taprooms, craft beer popularity, and increased consumer demand for fresh, on-draft alcoholic beverages.

Q: What is the projected growth rate of the draught beer market?

The draught beer market is expected to grow at a CAGR of 9.8% in the coming years.

Q: Who are the leading players in the draught beer industry?

Leading companies include Carlsberg Group, Molson Coors Beverage Company, Diageo plc, Asahi Group Holdings, and Bira 91.

Q: What will the draught beer market size by 2031?

Draught beer market size is projected to reach USD 36.9 billion by 2031.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

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Code: MTA6231

Publication Date: Jul 2025

How Big Is the Draught Beer Market?

According to 6Wresearch internal database and industry insights, the Global draught beer market was estimated at approximately USD 19.8 billion in 2024 and is projected to reach around USD 36.9 billion by 2031, potentially growing at a CAGR of 9.8% during the forecast period.

This massive growth is attributed to growing popularity of craft breweries, evolving pub and taproom culture, higher preference for fresh alcoholic beverages, and increasing disposable incomes across emerging economies.

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Growth Factors of the Draught Beer Market

Rising trend of nightlife and increasing number of taprooms and bars
Rapid growth of tourism and brewpub culture in urban cities
Surging demand from millennials and Gen Z seeking novel beverage experiences
Increasing penetration of microbreweries in developing nations
Growing consumer interest in artisanal and craft beers with fresh tap experiences
Tech advancements in kegging, dispensing, and cold-chain logistics

Draught Beer Market Trends

Draught Beer Market is projected to experience notable shifts with a surge in on-tap craft beer offerings, integration of digital tap systems for real-time monitoring, and increasing collaboration between local breweries and hospitality outlets. There is also a move toward sustainable kegging solutions like reusable stainless-steel kegs, while unique flavor infusions and seasonal variants are reshaping consumer preferences in premium segments.

Emerging Developments in Draught Beer Market

There is a visible transformation in draught beer logistics, with breweries adopting direct-to-bar supply chains and smart keg tracking systems. Urban centers are experiencing a rise in nano-breweries and pop-up beer stations. Innovations in nitrogen-infused and gluten-free draught beer are expanding the consumer base. Meanwhile, regulatory support for craft beer in several countries is easing licensing barriers and encouraging small-batch production.