How Big Is the E-Commerce Saas Market | Trends 2031

Q: How big is the e-commerce SaaS market?

The e-commerce SaaS market is valued at approximately USD 10.1 billion in 2024.

Q: What is the projected CAGR of the e-commerce SaaS market?

The e-commerce SaaS market is expected to grow at a CAGR of 11.9% from 2025 to 2031.

Q: What are key industries adopting e-commerce SaaS?

Retail, fashion, consumer electronics, food delivery, and B2B wholesalers are top adopters.

Q: What are some major challenges in the e-commerce SaaS market?

Data security concerns, vendor lock-in, customization limitations, and complex third-party integrations.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

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Code: MTA5669

Publication Date: Jul 2025

How big is the e-commerce SaaS market?

According to 6Wresearch internal database and industry insights, the e-commerce SaaS market was valued at approximately USD 10.1 billion in 2024 and is projected to reach USD 22.7 billion by 2031, growing at a CAGR of 11.9% during the forecast period.

This growth is driven by the increasing shift of retail businesses to cloud-based platforms, rising demand for scalability, integrated tools, and cost-effective digital storefronts. The proliferation of omnichannel commerce, mobile-first experiences, and AI-powered customer engagement is also driving adoption.

Key Growth Factors of the E-commerce SaaS Market

Rapid digital transformation of SMEs and enterprises worldwide
Growing preference for cloud-native, scalable, and subscription-based e-commerce platforms
Increased need for omnichannel retail integration and customer personalization
Rise in mobile commerce and social commerce driving demand for agile e-commerce tools
Continuous upgrades in SaaS offerings including AI chatbots, inventory sync, and payment integrations
Low entry barrier and cost-efficiency driving SaaS platform adoption among startups and D2C brands

E-commerce SaaS Market Trends

There is a shift toward headless commerce and API-first architecture in SaaS e-commerce platforms to improve flexibility and user experience. AI-driven personalization, automated marketing, and data analytics are becoming integral parts of SaaS offerings. The market also sees growing adoption of vertical-specific SaaS tailored to niches like fashion, food delivery, and B2B commerce. Globalization tools and multi-currency support are being integrated to serve cross-border retailers.

Emerging Developments in the E-commerce SaaS Market

Vendors are investing in AI-enhanced recommendation engines, automated fraud prevention, and real-time analytics dashboards. There is also growth in low-code and no-code platforms, enabling non-technical users to build and manage digital storefronts. Partnerships with logistics, CRM, and ERP providers are strengthening ecosystem capabilities. In addition, voice commerce and AR/VR product previews are emerging within high-end SaaS platforms.