How Big Is the Ecommerce Market in Oman | Trends 2031

Q: How big is the ecommerce market in Oman?

The ecommerce market in Oman was valued at approximately USD 1.3 billion in 2024.

Q: What is the expected CAGR of the ecommerce market in Oman?

The ecommerce market is projected to grow at a CAGR of 10.9% from 2025 to 2031.

Q: Which ecommerce segments are growing the fastest in Oman?

Fashion, electronics, health and beauty and grocery delivery are among the fastest-growing segments in the market.

Q: What are the key factors driving ecommerce adoption in Oman?

The factors are convenience, mobile shopping, digital payments, and better logistics infrastructure.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

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Code: MTA5666

Publication Date: Jul 2025

How big is the ecommerce market in Oman?

According to 6Wresearch internal database and industry insights, the Oman E Commerce Market is projected to grow at a CAGR of 10.9% during the forecast period.

This expansion is driven by increasing internet and smartphone penetration, rising consumer preference for digital shopping, and growing investments in logistics and digital payment infrastructure. The government support for digital transformation under Oman Vision 2040 is also accelerating ecommerce adoption across sectors.

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Key Growth Factors of the Ecommerce Market in Oman

Rising internet and mobile penetration among the population
Increasing consumer preference for convenience and home delivery
Expanding local and international ecommerce platforms
Growth in digital payment options and fintech services
Government support for ICT and digital economy initiatives
Improved logistics and last-mile delivery services across the country

Ecommerce Market Trends in Oman

The market is seeing growth in mobile commerce (m-commerce), especially through shopping apps and social commerce platforms. Fashion, electronics, and groceries are among the top-performing categories. Subscription-based ecommerce and BNPL (Buy Now, Pay Later) services are gaining traction among younger shoppers. Cross-border ecommerce is expanding as consumers increasingly order from international platforms, driven by wider product variety and competitive pricing.

Emerging Developments in the Ecommerce Market in Oman

There is growing collaboration between logistics companies and ecommerce platforms to enhance delivery speed and reliability. Local retailers are embracing omnichannel strategies to blend online and offline experiences. Investments in Arabic-language content and customer support are helping ecommerce platforms connect better with Omani consumers. AI-driven personalization, chatbots, and data analytics tools are being integrated to improve user experience and engagement.