How big is the Electronic Shelf Label Market | Size, Growth & Global Trends 2025

Q: What is driving the growth of the electronic shelf label market?

The market is driven by rising retail automation, smart retail transformation, and labor cost optimization.

Q: Which display type dominates the Electronic Shelf Label Market?

E-paper displays lead the market due to better visibility and low power consumption.

Q: What is the estimated CAGR of the Electronic Shelf Label Market?

Electronic Shelf Label Market is projected to grow at a CAGR of 9.8% during 2025-2031.

Q: What is the projected value of the ESL market by 2031?

The electronic shelf label market is expected to surpass USD 5.8 billion by 2031.

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6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

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Code: MTA6114

Publication Date: Jul 2025

How Big Is the Electronic Shelf Label Market?

According to 6Wresearch internal database and industry insights, the Global electronic shelf label market was valued at USD 1.5 billion in 2024 and is projected to exceed USD 5.8 billion by 2031, growing at a CAGR of 9.8% during the forecast period.

This surge is fueled by the retail industry's increasing push toward automation, real-time price updates, labor cost reduction, and improved in-store customer experiences. The growing deployment of smart retail technologies and expansion of omnichannel strategies are also accelerating market growth.

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Growth Factors of the Electronic Shelf Label Market

Rising demand for real-time pricing updates in modern retail chains and supermarkets
Significant labor cost savings and improved pricing accuracy with automation
Surge in adoption of NFC and e-paper-based ESLs for enhanced shopper engagement
Retailers leveraging ESLs to support dynamic pricing strategies and inventory optimization
Expansion of hypermarkets, supermarkets, and DIY stores in emerging economies
Integration of ESL systems with centralized POS and IoT retail platforms

Electronic Shelf Label Market Trends

The electronic shelf label market is witnessing a transition toward battery-free and ultra-low power labels, as retailers aim for sustainable tech integration. E-paper and wireless communication innovations such as BLE and Zigbee are becoming mainstream. ESLs are also being used for shopper analytics, dynamic promotions, and inventory sync in real-time across offline and online channels, driving smarter retail ecosystems globally.

Emerging Developments in the Electronic Shelf Label Market

In the Electronic Shelf Label Market, manufacturers are introducing AI-driven ESL solutions that can adapt pricing based on market conditions and competitor pricing. Cloud-based ESL management systems are on the rise, enabling centralized multi-store deployments. Additionally, investments in ESL-enabled IoT retail infrastructure are reshaping the store layout and enhancing customer experience.