How Big Is the Embedded Insurance Market | Growth & Insights 2025

Q: What factors proliferates the growth of the embedded insurance market?

The embedded insurance market is growing due to digitization and strong partnerships between insurers and digital platforms.

Q: Who ae the leading industry players in the Embedded insurance market?

Leading players include Qover, Element Insurance AG, Cover Genius, ZhongAn, Simplesurance, and others.

Q: What are the key innovations in the Embedded insurance market?

Key innovations include AI-Driven Hyper-Personalization, Micro- & On-Demand Insurance, and Embedded 3.0 / Open Insurance.

Q: How big is the embedded insurance market?

The embedded insurance market is projected to reach USD 19.8 billion by 2031.

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6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

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Code: MTA6296

Publication Date: Jul 2025

How big is the embedded insurance market?

According to 6Wresearch internal database and industry insights, the Global embedded insurance market was valued at USD 5.4 billion in 2024 and is projected to reach USD 19.8 billion by 2031, expanding at a CAGR of 9.91% during the forecast period.

Key growth factors include rising integration of insurance offerings into e-commerce, fintech apps, and mobility platforms, creating seamless customer experiences and unlocking new distribution channels across sectors.

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Growth Drivers of the Embedded Insurance Market

Proliferation of such digital ecosystems through customer journeys
There has been surge in demand for personalized and low-friction insurance products integrated at point-of-sale
Widespread adoption of usage-based and microinsurance models via IoT
Strategic partnerships between insurtechs and platform businesses
Expansion of mobile-first markets in Asia and Africa accelerating embedded product adoption

Embedded Insurance Market Trends

Embedded Insurance Market is witnessing a shift toward contextual, real-time, and API-driven insurance solutions across industries. There is a big momentum being created in digital travel, consumer electronics, and gig economy platforms-for-which-embedded-policies-are-being-bundled-into-digital-transactions. Further shaping the market are innovations such as AI-powered underwriting, no-code platforms for insurers, and distributions via BNPL services.

Emerging Developments in Embedded Insurance Market

Embedded Insurance Market is witnessing significant innovation, fueled by the integration of insurance offerings directly within digital platforms and services such as e-commerce, mobility apps, fintech solutions, and travel portals.

A key development is the rise of API-driven insurance infrastructure, enabling seamless embedding of customized policies at the point of sale. Insurtech firms are increasingly collaborating with non-insurance players to create contextual and need-based coverage options, improving customer acquisition and engagement.