How Big is the Hair Gel Market | Size, Growth & Insights 2031

What is the size of Hair Gel Market?

The growth of hair gel market is continued to rise in the forthcoming years with several factors which include the evolving grooming trends, increased personal care spending, and rising demand for styling products across male and female demographics.

Key Growth Drivers of the Hair Gel Market

• Growing influence of social media and grooming culture on youth and urban consumers
• Increasing demand for long-lasting, non-flaky, and alcohol-free hair styling formulations
• Introducing the natural and organic gels catering to health-conscious users
• Men’s grooming market expansion and acceptance of hairstyling among all genders
• Wider availability of travel-sized and multi-hold strength gel variants in retail and e-commerce

Hair Gel Market Trends

Hair gel market is moving forward with strong trends such as clean-label hair gels with botanical ingredients like aloe vera, flaxseed, and tea tree oil. There are some innovative things emerged in the market such as water-based and alcohol-free formulas are preferred for scalp health. Gels with heat protection and anti-frizz properties are increasingly sought after. Brands are leveraging celebrity partnerships and influencer marketing to boost appeal. Customizable styling kits and salon-inspired gels for home use are trending, particularly in Asia and North America.

Emerging Developments in the Hair Gel Market

Hair gel market is developing with innovative hair gel product such as quick-dry formulas and hybrid styling gels with moisturizing or UV-protective properties. Market has introduced the gender-neutral packaging and texture-specific products targeting curls, waves, and straight hair types. Aside from these, consumers who are eco-conscious, are driving demand for recyclable packaging and vegan formulations. Further, the smart shelf-placement and online subscription models are helping brands reach repeat customers effectively.

List of Leading Companies in the Hair Gel Market

Below is a comprehensive list of the leading market players driving growth in this sector:

1. L’Oréal S.A.

This company offers a wide range of hair styling products including gels under its Studio Line and Garnier Fructis brands.

2. Unilever

This company produces styling gels and waxes through popular brands like AXE and VO5, targeting men’s grooming.

3. Procter & Gamble

This company markets the hair gels majorly under the Old Spice brand which focus on performance and masculine appeal.

4. Ampro Industries

This is well-known for its affordable and strong-hold styling gels, particularly popular among textured hair consumers.

5. Eco Style

This company offers alcohol-free, olive oil-based styling gels with strong market in ethnic hair care.

6. Revlon Inc.

This company produces a range of styling products including lightweight and extra-hold gels for both salon and consumer markets.

7. Suave

This company offers accessible hair gels focused on everyday styling for mass-market consumers.

8. Gatsby (Mandom Corp.)

This company is a leading men’s grooming brand in Asia which offers a wide variety of styling gels and pomades.

9. TIGI

This is one of the oldest companies which offers salon-quality gels and styling products favoured by creative professionals and trend-conscious users.

How Big is the Hair Gel Market : FAQs