How Big is the Hair Mask Market | Size & Key Players 2025

What is the size of Hair Mask Market?

Due to several growth factors which are contributing in the expansion of the hair mask market which such as increasing hair care awareness, rising demand for deep conditioning treatments, and consumer preference for natural and restorative hair solutions.

Key Growth Drivers of the Hair Mask Market

• Rising consumer concerns about hair damage caused by pollution, heat, and chemicals
• Increasing demand for weekly hair care routines and deep nourishment treatments
• Growing adoption of masks with botanical and clean-label ingredients
• Expansion in professional salon-grade and at-home treatment segments
• Wide spread use of e-commerce platforms offering personalized and specialty hair care products

Hair Mask Market Trends

Hair mask market is growing steadily with strong trends which include the rising demand for sulphate- and paraben-free hair masks, clean beauty formulations. Alongside, the targeted solutions for dry, curly, and colour-treated hair are gaining traction. Trends such as protein-rich and keratin-based masks are gaining momentum alongside vegan and cruelty-free options. As the time grows, consumers are leaning towards the multifunctional products combining hydration, repair, and shine. Further, the investment of brands is increasing in influencer-led marketing and subscription-based hair wellness kits.

Emerging Developments in the Hair Mask Market

Hair mask market is accelerating over the years as the fast-acting masks with leave-in and overnight formats, customized mask formulations based on hair analysis, and growth in hybrid products that combine oiling and masking benefits. Further, the sustainable packaging and refill systems are also on the rise. Premiumization is accelerating in salon and home-use categories, especially in Asia-Pacific and North America.

List of Leading Companies in the Hair Mask Market

Below is a comprehensive list of the leading market players driving growth in this sector:

1. L’Oreal Paris

This company offers a wide range of hair masks targeting various hair types and concerns with salon-inspired formulas.

2. Briogeo

This is known for its clean, plant-based hair care, including the popular Don’t Despair, Repair! deep conditioning mask.

3. Olaplex

Olaplex offers professional-grade hair masks that repair and strengthen damaged hair using patented bond-building technology.

4. Amika

Amika provides fun and functional hair masks such as Soulfood and Kure, focused on hydration and repair.

5. SheaMoisture

This is one of the oldest companies which delivers hair masks enriched with natural ingredients such as manuka honey, castor oil, and shea butter.

6. Living Proof

This company offers science-backed hair masks designed to provide long-lasting repair and nourishment.

7. The Body Shop

This company provides cruelty-free hair masks made with ethically sourced ingredients like banana, shea, and coconut.

8. Garnier

This company offers affordable hair masks through its Fructis and Whole Blends lines, widely available across global markets.

9. Kérastase (L’Oréal Group)

Kérastase offers luxury hair masks developed by hair experts and used in salons globally for deep restoration.

How Big is the Hair Mask Market : FAQs