How Big is the Hair Styling Products Market | Growth, Size & Analysis 2031

What is the size of Hair Styling Products Market?

Due to several growth factors which include the rising fashion consciousness, growing male grooming trends, and increasing demand for natural and long-lasting styling solutions, the hair styling products market is predicted to grow in the coming years.

Key Growth Drivers of the Hair Styling Products Industry

• Rising consumer inclination toward self-grooming and hairstyling
• Surge in demand for alcohol-free and organic-based styling products
• Increased social media and influencer marketing shaping styling habits
• Rapid expansion of salon services and home-based styling routines
• Product innovations focused on heat protection, hold, and frizz control

Hair Styling Products Market Trends

Hair styling products market is moving forward over the years with surge in demand of hybrid products that offer styling with nourishment, such as serums withhold or waxes with heat protection. Another trend is noticed in clean-label and silicone-free products that promote scalp health. Aside from these, texture-specific styling items for curly, coiled, and wavy hair are also witnessing strong growth. Further the male-oriented styling segment and gender-neutral packaging are gaining momentum, especially across e-commerce platforms.

Emerging Developments in the Hair Styling Products Market

Hair styling products market seeing major developments such as multifunctional styling products that merge styling with repair properties. Also, the smart dispensers, on-the-go travel packs, and personalized styling solutions using AI-based hair diagnostics are being introduced. Further, the sustainable packaging and refill pods are also emerging in premium segments. Natural stylers using clay, sea salt, and botanical extracts are entering mainstream categories.

List of Leading Companies in the Hair Styling Products Market

Below is a comprehensive list of the leading market players driving growth in this sector:

1. L'Oréal Group

This company offers a vast portfolio of hair styling brands like Studio Line, Elnett, and L'Oréal Professionnel for all hair types.

2. Unilever

This company markets a wide range of styling products through brands like TRESemmé and Toni & Guy focusing on salon-quality results.

3. Procter & Gamble (Pantene, Head & Shoulders)

This company provides gel, mousse, and spray styling options under major brands Pantene and Head & Shoulders globally.

4. Henkel AG

This company markets products which includes sprays, waxes, and styling gels targeting professional salons and retail markets.

5. Revlon Inc.

This company offers a diverse range of hair sprays, mousses, and styling creams in the mass and premium segments.

6. Murray's Worldwide Inc.

Murray’s is known for its classic pomades and waxes catering to textured and curly hair styling needs.

7. American Crew

American Crew specializes in men’s styling products including pomades, pastes, and creams with a professional edge.

8. Gatsby

Gatsby offers gels, waxes, and sprays focused on youth-oriented styling with strong hold and urban aesthetics.

9. Brylcreem

This is one of the oldest brands heritage men's grooming brands which offers the classic styling creams and modern gel-based variants.

How Big is the Hair Styling Products Market : FAQs