How Big is the Hair Styling Tools Market | Growth, Size & Analysis 2031

Code: MTA7421 Publication Date: Aug 2025

What is the size of Hair Styling Tools Market?

According to 6Wresearch internal database and industry insights, the Global Hair Styling Tools Market was estimated at USD 5 billion in 2024 and is projected to reach USD 7.27 billion by 2031, growing at a CAGR of 5.60% during the forecast period 2025–2031.

There are numbers of factors which are contributing in the growth of the hair styling tools market such as the rising beauty consciousness, the growing popularity of home hairstyling, and demand for multifunctional, heat-efficient devices.

Key Growth Drivers of the Hair Styling Tools Industry

  • Increasing focus on personal grooming and self-styling trends
  • High ***** of e-commerce boosting direct-to-consumer tool sales
  • Rising demand for ceramic, tourmaline, and ionic technology for safe styling
  • Product innovation in cordless and fast-heating tools with smart features
  • Celebrity and influencer endorsements increasing brand visibility and sales

Hair Styling Tools Market Trends

Hair styling tools market is expanding globally with some major trends such as growing shift toward smart and customizable tools, including temperature-controlled straighteners and AI-powered dryers. Lightweight, travel-friendly, and cordless styling tools are in high demand. The interest of consumers increasing in tools that offer hair protection and reduce heat damage, such as those with moisture-lock technology. Further, eco-conscious design using recyclable components and low-energy consumption is also trending.

Emerging Developments in the Hair Styling Tools Market

Hair styling tools market is being advanced with continuous innovation such as auto-curling irons, ergonomic brush dryers, and infrared straighteners. Companies have started increasing investment in hybrid tools that combine drying and straightening or styling and conditioning. Advancements are occurring and enhanced the market presence such as bluetooth connectivity for style monitoring and built-in sensors for temperature control are being introduced. Refillable heating chambers and sustainable materials are also gaining attention from environmentally focused consumers.

List of Leading Companies in the Hair Styling Tools Market

Below is a comprehensive list of the leading market players driving growth in this sector:

1. Dyson Ltd.

Company NameDyson Ltd.
Established Year1991
HeadquartersMalmesbury, United Kingdom
Official WebsiteClick Here

This is known for its high-tech Supersonic dryers and Airwrap stylers with intelligent heat control and airflow technology.

2. Conair Corporation

Company NameConair Corporation
Established Year1959
HeadquartersStamford, Connecticut, United States
Official WebsiteClick Here

This company offers a wide range of affordable styling tools under brands like InfinitiPRO and BaBylissPRO.

3. Panasonic Corporation

Company NamePanasonic Corporation
Established Year1918
HeadquartersOsaka, Japan
Official WebsiteClick Here

This company produces advanced hair dryers and straighteners with nanoe and quick-drying technology.

4. Revlon Inc.

Company NameRevlon Inc.
Established Year1932
HeadquartersNew York City, United States
Official WebsiteClick Here

This company offers heat styling tools such as hot air brushes and ceramic flat irons across global markets.

5. Helen of Troy Limited

Company NameHelen of Troy Limited
Established Year1968
HeadquartersEl Paso, Texas, United States
Official WebsiteClick Here

This is a professional-grade brand offering curling irons, straighteners, and salon-quality accessories.

6. Remington

Company NameRemington
Established Year1937
HeadquartersMiddleton, Wisconsin, United States
Official WebsiteClick Here

This company manufactures styling tools for both men and women, including smart straighteners and wet-to-dry products.

7. Vega

Company NameVega
Established Year2009
HeadquartersDelhi, India
Official WebsiteClick Here

This company offers budget-friendly styling tools like straighteners, curlers, and dryers in the Indian and international markets.

8. GHD

Company NameGHD
Established Year2001
HeadquartersLeeds, United Kingdom
Official WebsiteClick Here

This company specializes in premium styling tools known for ceramic technology and consistent heat styling.

9. Philips

Company NamePhilips
Established Year1891
HeadquartersAmsterdam, Netherlands
Official WebsiteClick Here

This company manufactures personal care appliances including hair dryers, straighteners, and curling devices with moisture protection.

How Big is the Hair Styling Tools Market : FAQs

The market was estimated at USD 5 billion in 2024 and is projected to reach USD 7.27 billion by 2031.
North America and Asia-Pacific dominate with high grooming awareness and rising female workforce.
Smart, cordless, multi-functional tools with eco-conscious designs are trending across segments.
Major players include Dyson, Conair, Panasonic, Revlon, GHD, and Remington.
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
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