How Big is the Hair Supplement Market | Size & Key Players 2025

What is the size of Hair Supplement Market?

Due to several growth factors such as the rising concerns over hair loss, increasing use of clean-label nutraceuticals, and growing popularity of holistic beauty and wellness, the hair supplement market is continued to develop in the upcoming years.

Key Growth Drivers of the Hair Supplement Market

• Rising prevalence of hair thinning and alopecia among millennials and Gen Z
• Increased awareness of beauty-from-within and personalized nutrition trends
• Growing preference for biotin, keratin, and collagen-based supplements
• Higher adoption among men due to increased grooming consciousness
• Wider availability through e-commerce and direct-to-consumer wellness platforms

Hair Supplement Market Trends

Hair supplement market is undergoing for the transformation as the surge noticed in the gender-neutral and vegan offerings. The focus of brands is emphasizing on clinically backed formulations featuring natural ingredients like amla, bamboo silica, marine collagen, and plant-based adaptogens. Other features are added such as subscription-based supplement models and influencer-led campaigns are popularizing hair care routines with ingestible products. Further, gummy formats and functional shots are trending for convenience and taste appeal.

Emerging Developments in the Hair Supplement Market

Hair supplement is developing in the recent years as the AI-driven hair health assessments leading to the personalized supplement packs. Aside from these, dual-action products that support both scalp health and stress reduction. Combining the hair supplements with skin and nail benefits is also in the trend which promotes the full-body wellness. Further, the clinical trials and clean-label certifications are gaining importance to build consumer trust, especially in North America and Europe. These developments are enhancing the presence of the market.

List of Leading Companies in the Hair Supplement Market

Below is a comprehensive list of the leading market players driving growth in this sector:

1. Nutrafol

This company offers clinically tested hair wellness supplements targeting root causes like stress and hormones.

2. Viviscal

This is one of the leading hair growth brands offering marine protein-based supplements supported by clinical research.

3. SugarBearHair

This company produces chewable, vegan biotin-rich hair vitamins endorsed by influencers and celebrities.

4. HUM Nutrition

HUM offers clean, science-based supplements for hair strength, thickness, and scalp nourishment.

5. Hairfinity

This company provides vitamin-based capsules promoting healthy hair growth, especially for textured and curly hair.

6. OUAI

The OUAI supplements majorly focus on hair and scalp health from the inside out using ingredients like ashwagandha and keratin.

7. Garden of Life

This company produces organic, non-GMO hair supplements under its mykind Organics line, backed by whole food ingredients.

8. Keranique

This company offers a hair regrowth system including nutritional supplements formulated for women’s hair wellness.

9. Nature’s Bounty

This company produces a wide variety of affordable biotin and multivitamin supplements for hair support.

How Big is the Hair Supplement Market : FAQs