How big is the home fitness equipment market | Stats & Insights 2025

Code: MTA6269 Publication Date: Jul 2025

How big is the Home Fitness Equipment Market?

According to 6Wresearch internal database and industry insights, Global Home Fitness Equipment Market was valued atUSD 11.7 Billion in 2024 and is expected to reachUSD 16.97 Billion by 2031, growing at acompound annual growth rate of 5.50% during the forecast period (2025-2031).

The market is expanding due to increasing health consciousness, convenience of at-home workouts, and rising demand for smart and connected fitness solutions.

Key Growth Drivers of the Home Fitness Equipment Market

  • Growing awareness about health and fitness
  • Preference for convenient and time-saving workout options
  • Increasing availability of compact, smart fitness machines
  • Rise in online fitness programs and virtual training apps
  • Post-pandemic shift toward home-based fitness habits

Home Fitness Equipment Market Trends

The home fitness equipment market growth is propelled by high demand for bikes, app-connected treadmills, and rowing machine that offer live and on-demand workouts. Interactive screens and smart mirrors are booming in the market. Moreover, urban users prefer foldable, compact and multifunctional equipment. Integration of AI for real-time feedback and progress tracking is growing. Home gym bundles and subscription-based platforms are driving engagement. Fitness brands are partnering with digital platforms to offer holistic health ecosystems.

Emerging Developments in the Home Fitness Equipment Market

Intelligent resistance bands, motion-based devices and gamified fitness devices are coming up. The principle of artificial intelligence-based personal coaching and progress analytics is being developed. VR and home exercise equipment that are voice mediated and use augmented reality are also in development. App enabled compact strength-training devices are becoming popular. Diagnosis of the entire body is being carried out through the use of equipment connected to health monitoring sensors. Brands are also zeroing on to environmentally friendly materials and sustainable packaging.

Major Companies in the Home Fitness Equipment Market

  • Peloton Interactive, Inc.
  • NordicTrack (iFIT Health & Fitness)
  • Bowflex (Nautilus, Inc.)
  • Technogym
  • Tonal Systems, Inc.
  • Mirror (Lululemon Athletica)
  • Echelon Fitness
  • ProForm
  • Life Fitness
  • Decathlon

How big is the home fitness equipment market : FAQs

The home fitness equipment market was valued at USD 11.7 billion in 2024 and is projected to reach USD 16.97 billion by 2031.
The market is expected to grow at a CAGR of 5.50% during 2025–2031.
Residential users, fitness influencers, remote fitness trainers, and wellness platforms.
AI, IoT, mobile apps, AR, and smart sensors for personalized fitness experiences.
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
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