How big is the Homecare Products Market | Size & Key Drivers 2025

Q: What is the current size of the homecare products market?

The market was valued at USD 109.3 Billion in 2024 and is projected to reach USD 152.6 Billion by 2031.

Q: What is the expected CAGR for the homecare products market?

The market is expected to grow at a CAGR of 4.9% between 2025 and 2031.

Q: What are the major trends shaping this market?

Eco-friendly formulations, smart packaging, probiotic cleaners, and customized fragrances.

Q: What factors are driving growth in this market?

Hygiene awareness, urbanization, innovation in cleaning technologies, and rising income levels.

Q: Who are the key market players?

P&G, Unilever, Reckitt, SC Johnson, Henkel, Colgate-Palmolive, and Godrej.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

Code: MTA6209

Publication Date: Jul 2025

How big is the Homecare Products Market?

According to 6Wresearch internal database and industry insights, the Global Home care Products Market was valued at USD 108 Billion in 2024 and is expected to reach USD 158.7 Billion by 2031, growing at a compound annual growth rate of 5.60% during the forecast period (2025-2031).

The market is driven by increasing hygiene awareness, rising disposable incomes, urbanization, and a growing focus on health, cleanliness, and eco-friendly product usage.

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Key Growth Drivers of the Homecare Products Market

Rising health and hygiene concerns
Urban lifestyle changes and time-saving preferences
Growing demand for natural and sustainable products
E-commerce penetration and easy accessibility
Product innovation in multipurpose cleaners and detergents

Homecare Products Market Trends

The homecare products market is evolving with rapid advancements in product formulation and packaging. Consumers are increasingly shifting toward eco-conscious choices, leading to a surge in demand for plant-based, non-toxic, and biodegradable cleaning solutions. There is growing popularity of refillable packaging and waterless formats that reduce environmental impact. Scent-customization is becoming a major preference as brands now offer fragrances tailored to regional or personal preferences.

Emerging Developments in the Homecare Products Market

Sustainability and digital integration are making innovation happen. AI and machine learning allow brands to personalize products suggestions and anticipate cleaning requirements depending on the consumer behavior. Enzymatic formulations are becoming popular because of their capability of working at a low temperature, thus, saving energy. Delivery on a subscription basis is also being implemented to make available the products on a regular basis and retain the customers. Blockchain is being addressed to source/supply chain transparency. The companies also consider reusable packaging systems with reverse logistics focus in environmental responsibility.