How big is the Incontinence Products Market | Forecast, Size & Analysis 2031

Code: MTA7288 Publication Date: Aug 2025

What is the size of Incontinence Products Market?

According to 6Wresearch internal database and industry insights, the Global Incontinence Products Market was valued at USD 13.9 Billion in 2024 and is expected to reach USD 19.85 Billion by 2031, growing at a compound annual growth rate of 6.2% during the forecast period (2025–2031).

The main drivers of this growth include the aging global population, increasing awareness about personal hygiene, and product innovations in absorbency and comfort.

Growth Factors for Incontinence Products Industry

  • Growing elderly population experiencing urinary or fecal incontinence.
  • Rising awareness and acceptance of incontinence as a medical condition.
  • Advancements in product comfort, odor control, and absorption efficiency.
  • Expansion of e-commerce platforms for wider product accessibility.
  • Increased demand from hospitals, home care, and long-term care facilities.

Incontinence Products Market Trends

The Incontinence Products Market is witnessing strong demand for disposable adult diapers and eco-friendly reusable products. Manufacturers are also investing in smart incontinence devices and biodegradable materials.

The discreet, gender-specific incontinence products are on the increase, including the online subscription of delivery of hygiene products to the home.

Emerging Developments in the Incontinence Products Market

The Incontinence Products Market is evolving with the integration of wearable tech and sensor-enabled products that monitor leakage and notify users or caregivers.

Eco-friendly products such as biodegradable or organic goods are becoming trendy with the users. Youth oriented and male targeted solutions are also taken up by companies to exploit these unexploited segments.

Leading Companies in the Incontinence Products Industry

1. Kimberly-Clark Corporation

Company NameKimberly-Clark Corporation
Establishment Year1872
HeadquarterTexas, United States
Official WebsiteClick here

Offers popular brands like Depend and Poise, leading in the adult hygiene segment.

2. Essity AB

Company NameEssity AB
Establishment Year1929
HeadquarterStockholm, Sweden
Official WebsiteClick here

Global provider of hygiene and health products including the TENA brand.

3. Unicharm Corporation

Company NameUnicharm Corporation
Establishment Year1961
HeadquarterTokyo, Japan
Official WebsiteClick here

A major player in Asia with adult and baby hygiene products.

4. Cardinal Health

Company NameCardinal Health
Establishment Year1971
HeadquarterDublin, Ohio, United States
Official WebsiteClick here

Provides medical and hygiene solutions including incontinence products.

5. Coloplast A/S

Company NameColoplast A/S
Establishment Year1957
HeadquarterHumlebæk, Denmark
Official WebsiteClick here

Known for developing healthcare products including incontinence care solutions.

6. Medline Industries

Company NameMedline Industries
Establishment Year1966
HeadquarterIllinois, United States
Official WebsiteClick here

Supplies hospitals and consumers with a wide range of medical and personal care products.

7. Attends Healthcare Products

Company NameAttends Healthcare Products
Establishment Year1979
HeadquarterGreenville, North Carolina, United States
Official WebsiteClick here

Produces a range of adult incontinence products with focus on comfort and reliability.

8. Hollister Incorporated

Company NameHollister Incorporated
Establishment Year1921
HeadquarterLibertyville, Illinois, United States
Official WebsiteClick here

Manufactures healthcare products including continence care solutions.

9. Vive Health

Company NameVive Health
Establishment Year2015
HeadquarterNaples, Florida, United States
Official WebsiteClick here

Provides affordable incontinence and wellness products through online retail.

10. TZMO SA (Seni Brand)

Company NameTZMO SA (Seni Brand)
Establishment Year1951
HeadquarterTorun, Poland
Official WebsiteClick here

A European supplier of premium adult incontinence and hygiene products.

How big is the Incontinence Products Market : FAQ's

The incontinence products market is projected to reach USD 19.85 Billion by 2031.
North America and Europe dominate due to higher awareness and elderly population; Asia-Pacific is the fastest-growing.
Trends include disposable and reusable products, smart sensors, eco-friendly materials, and subscription-based models.
Major companies include Kimberly-Clark, Essity, Unicharm, Cardinal Health, and Coloplast.
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
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