Code: MTA7824 | Publication Date: Aug 2025 |
The market is expanding as brands and retailers leverage live video to sell products in real-time, driven by social commerce adoption, influencer marketing, and interactive consumer experiences.
Live streaming commerce market is witnessing trends such as integration of augmented reality (AR) try-ons, gamification elements to boost engagement, and the rise of micro-influencers targeting niche audiences. Retailers are integrating live shopping capabilities into their apps and websites, and social media organizations are offering integrated live commerce capabilities in their apps and websites. The change to multi-language live events to reach more people globally and use of AI-powered analytic to maximize content and sales strategies are also on the agenda.
Live streaming commerce market is experiencing developments like AI-driven personalization of product recommendations, enhanced cross-border e-commerce capabilities, and real-time translation features for global audiences. The companies are considering virtual showrooms and 3D display of products in order to mimic in-store experiences in cyberspace. Adoption is also being furthered by strategic relationships among tech providers, payment platforms and retailers, not to mention that when brands advertise to use live commerce in campaigns they can now better see the ROI.
Below is a comprehensive list of the leading market players driving growth in this sector:
Company Name | Alibaba Group Holding Limited (Taobao Live) |
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Established Year | 1999 |
Headquarters | Hangzhou, China |
Official Website | Click Here |
Alibaba’s Taobao Live platform integrates e-commerce with interactive live streaming, enabling brands and influencers to sell products directly to consumers in real time.
Company Name | Amazon.com, Inc. (Amazon Live) |
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Established Year | 1994 |
Headquarters | Washington, USA |
Official Website | Click Here |
Amazon Live offers live product demonstrations and influencer-led shopping experiences, enhancing online purchasing decisions through interactive streaming content.
Company Name | ByteDance Ltd. (TikTok Live) |
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Established Year | 2012 |
Headquarters | Beijing, China |
Official Website | Click Here |
ByteDance’s TikTok Live enables creators and brands to engage audiences with short-form and live video content, driving social commerce and impulse purchases.
Company Name | Meta Platforms, Inc. (Facebook Live, Instagram Live Shopping) |
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Established Year | 2004 |
Headquarters | California, USA |
Official Website | Click Here |
Meta’s live shopping tools on Facebook and Instagram allow retailers to host interactive sales events, combining video engagement with seamless checkout experiences.
Company Name | QVC, Inc. |
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Established Year | 1986 |
Headquarters | Pennsylvania, USA |
Official Website | Click Here |
QVC combines television-style live shopping with digital streaming platforms, offering curated products and real-time purchasing to millions of global consumers.
Company Name | Kuai Shou Technology |
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Established Year | 2011 |
Headquarters | Beijing, China |
Official Website | Click Here |
Kuai Shou operates a short-video and live streaming platform specializing in localized content, enabling merchants to connect with niche audiences for product sales.
Company Name | Shop Shops |
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Established Year | 2016 |
Headquarters | New York, USA |
Official Website | Click Here |
Shop Shops provides cross-border live streaming commerce, allowing global shoppers to purchase products from international markets in real time through interactive hosts.
Company Name | BiliBili Inc. |
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Established Year | 2009 |
Headquarters | Shanghai, China |
Official Website | Click Here |
BiliBili offers a youth-focused video platform with live commerce capabilities, integrating anime, gaming, and lifestyle content into product sales streams.
Company Name | Mogujie (Meili Inc.) |
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Established Year | 2011 |
Headquarters | Hangzhou, China |
Official Website | Click Here |
Mogujie specializes in fashion and lifestyle live streaming commerce, targeting young female consumers with influencer-driven product showcases and flash sales.
Company Name | NTWRK |
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Established Year | 2018 |
Headquarters | California, USA |
Official Website | Click Here |
NTWRK is a curated live streaming marketplace featuring exclusive product drops, celebrity collaborations, and interactive sales events for a Gen Z and millennial audience.