How big is the live streaming commerce market | Size, Share & Growth Outlook 2025

Code: MTA7824 Publication Date: Aug 2025

How big is the Live Streaming Commerce Market?

According to 6Wresearch internal database and industry insights, the Live Streaming Commerce Market was valued at USD 164.2 Billion in 2024 and is expected to reach USD 596.8 Billion by 2031, growing at a compound annual growth rate of 20.21% during the forecast period of 2025 to 2031.

The market is expanding as brands and retailers leverage live video to sell products in real-time, driven by social commerce adoption, influencer marketing, and interactive consumer experiences.

Key Growth Drivers of the Live Streaming Commerce Market

  • Increasing consumer engagement through interactive, real-time shopping experiences
  • Rapid adoption of social commerce platforms like TikTok, Instagram, and Facebook
  • Growing role of influencers and celebrities in driving live sales
  • Advances in payment gateways and integrated checkout during live sessions
  • Rising smartphone ***** and faster internet connectivity

Live Streaming Commerce Market Trends

Live streaming commerce market is witnessing trends such as integration of augmented reality (AR) try-ons, gamification elements to boost engagement, and the rise of micro-influencers targeting niche audiences. Retailers are integrating live shopping capabilities into their apps and websites, and social media organizations are offering integrated live commerce capabilities in their apps and websites. The change to multi-language live events to reach more people globally and use of AI-powered analytic to maximize content and sales strategies are also on the agenda.

Emerging Developments in the Live Streaming Commerce Market

Live streaming commerce market is experiencing developments like AI-driven personalization of product recommendations, enhanced cross-border e-commerce capabilities, and real-time translation features for global audiences. The companies are considering virtual showrooms and 3D display of products in order to mimic in-store experiences in cyberspace. Adoption is also being furthered by strategic relationships among tech providers, payment platforms and retailers, not to mention that when brands advertise to use live commerce in campaigns they can now better see the ROI.

List of Leading Companies in the Live Streaming Commerce Market

Below is a comprehensive list of the leading market players driving growth in this sector:

1. Alibaba Group Holding Limited (Taobao Live)

Company NameAlibaba Group Holding Limited (Taobao Live)
Established Year1999
HeadquartersHangzhou, China
Official WebsiteClick Here

Alibaba’s Taobao Live platform integrates e-commerce with interactive live streaming, enabling brands and influencers to sell products directly to consumers in real time.

2. Amazon.com, Inc. (Amazon Live)

Company NameAmazon.com, Inc. (Amazon Live)
Established Year1994
HeadquartersWashington, USA
Official WebsiteClick Here

Amazon Live offers live product demonstrations and influencer-led shopping experiences, enhancing online purchasing decisions through interactive streaming content.

3. ByteDance Ltd. (TikTok Live)

Company NameByteDance Ltd. (TikTok Live)
Established Year2012
HeadquartersBeijing, China
Official WebsiteClick Here

ByteDance’s TikTok Live enables creators and brands to engage audiences with short-form and live video content, driving social commerce and impulse purchases.

4. Meta Platforms, Inc. (Facebook Live, Instagram Live Shopping)

Company NameMeta Platforms, Inc. (Facebook Live, Instagram Live Shopping)
Established Year2004
HeadquartersCalifornia, USA
Official WebsiteClick Here

Meta’s live shopping tools on Facebook and Instagram allow retailers to host interactive sales events, combining video engagement with seamless checkout experiences.

5. QVC, Inc.

Company NameQVC, Inc.
Established Year1986
HeadquartersPennsylvania, USA
Official WebsiteClick Here

QVC combines television-style live shopping with digital streaming platforms, offering curated products and real-time purchasing to millions of global consumers.

6. Kuai Shou Technology

Company NameKuai Shou Technology
Established Year2011
HeadquartersBeijing, China
Official WebsiteClick Here

Kuai Shou operates a short-video and live streaming platform specializing in localized content, enabling merchants to connect with niche audiences for product sales.

7. Shop Shops

Company NameShop Shops
Established Year2016
HeadquartersNew York, USA
Official WebsiteClick Here

Shop Shops provides cross-border live streaming commerce, allowing global shoppers to purchase products from international markets in real time through interactive hosts.

8. BiliBili Inc.

Company NameBiliBili Inc.
Established Year2009
HeadquartersShanghai, China
Official WebsiteClick Here

BiliBili offers a youth-focused video platform with live commerce capabilities, integrating anime, gaming, and lifestyle content into product sales streams.

9. Mogujie (Meili Inc.)

Company NameMogujie (Meili Inc.)
Established Year2011
HeadquartersHangzhou, China
Official WebsiteClick Here

Mogujie specializes in fashion and lifestyle live streaming commerce, targeting young female consumers with influencer-driven product showcases and flash sales.

10. NTWRK

Company NameNTWRK
Established Year2018
HeadquartersCalifornia, USA
Official WebsiteClick Here

NTWRK is a curated live streaming marketplace featuring exclusive product drops, celebrity collaborations, and interactive sales events for a Gen Z and millennial audience.

How big is the live streaming commerce market : FAQs

It was valued at USD 164.2 Billion in 2024 and is projected to reach USD 596.8 Billion by 2031.
The live streaming commerce market is expected to grow at a CAGR of 20.21% from 2025 to 2031.
Social commerce adoption, influencer marketing, and real-time interactive shopping.
AR try-ons, gamification, real-time analytics, and AI-driven personalization.
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
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