How big is the Location Analytics Market | Size, Share & Growth Outlook 2025

How big is the Location Analytics Market?

The market is expanding due to the rising integration of geospatial data in business intelligence, increasing smartphone and IoT, and growing demand for real-time location insights.

Key Growth Drivers of the Location Analytics Market

• Growing adoption of geospatial data for strategic decision-making
• Expansion of IoT and connected devices enabling location-based insights
• Rising need for real-time analytics in retail, transportation, and logistics
• Increasing investment in smart city initiatives and urban planning
• Advances in AI and machine learning enhancing predictive location analytics

Location Analytics Market Trends

Location analytics market is witnessing trends such as deeper integration of AI for predictive and prescriptive analytics, the rise of location-based advertising personalization, and increased adoption of indoor positioning systems in retail and healthcare. Spatial data is being used by organizations to streamline supply chains, enhance geotechnique customer targeting and create dynamic route planning. The transformation in the direction of cloud-based analytics is improving scalability and data cross-sharing.

Emerging Developments in the Location Analytics Market

Location analytics market is experiencing developments such as the launch of 5G-enabled location services, advancements in geofencing for targeted engagement, and partnerships between mapping service providers and analytics firms. Tracking movements of crowds in real-time is also becoming popular in the field of public safety and event management, whereas the augmented reality (AR) is creating the new potentials related to location-based immersive experiences. Very much rising attention to data privacy and compliance subjects is expediency of solution designs.

List of Leading Companies in the Location Analytics Market

Below is a comprehensive list of the leading market players driving growth in this sector:

1. Esri

Esri is a global leader in GIS and location analytics solutions, enabling organizations to visualize, analyse, and interpret spatial data for better decision-making.

2. SAS Institute Inc.

SAS offers advanced analytics and AI-powered location intelligence tools that help businesses optimize operations, customer targeting, and strategic planning.

3. IBM Corporation

IBM delivers AI-driven location analytics solutions that integrate geospatial data with predictive modelling to enhance operational efficiency and customer engagement.

4. Google LLC

Google provides location analytics tools through Google Maps Platform, enabling developers and enterprises to leverage geospatial data for navigation, insights, and operations.

5. Precisely (formerly Pitney Bowes Software)

Precisely offers data enrichment and location intelligence solutions to enhance decision-making with precise geocoding, mapping, and geospatial analytics capabilities.

6. Oracle Corporation

Oracle provides cloud-based location analytics platforms that integrate geospatial data with business intelligence tools for improved asset and customer management.

7. SAP SE

SAP offers integrated location analytics within its enterprise applications, allowing real-time mapping and analysis of spatial data for business optimization.

8. Carto

Carto specializes in cloud-native location intelligence solutions, helping businesses analyse geospatial data for market planning, risk assessment, and logistics optimization.

9. TomTom International BV

TomTom provides mapping and geolocation data services that support location analytics applications in transportation, logistics, and smart city initiatives.

10. Alteryx, Inc.

Alteryx offers location analytics tools within its data analytics platform, enabling organizations to blend spatial and non-spatial data for deeper business insights.

How big is the location analytics market : FAQs