How big is the Location-Based Data Market | Analysis & Key Growth Drivers 2025

Q: What is the current size of the location-based data market?

It was valued at USD 17.6 Billion in 2024 and is projected to reach USD 46.8 Billion by 2031.

Q: What is the CAGR of the location-based data market?

The location-based data market is expected to grow at a CAGR of 15.2% from 2025 to 2031.

Q: What drives growth in the location-based data market?

Mobile app adoption, targeted advertising, and real-time analytics in logistics.

Q: What trends are shaping the location-based data market?

AI-powered geospatial analytics, indoor mapping, and data monetization models.

Q: Which regions dominate the location-based data market?

North America leads in adoption, while Asia-Pacific shows strong growth from smart city initiatives.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

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Code: MTA7799

Publication Date: Aug 2025

How big is the location-based data market?

According to 6Wresearch internal database and industry insights, the Location-Based Data Market was valued at USD 17.6 Billion in 2024 and is expected to reach USD 46.8 Billion by 2031, growing at a compound annual growth rate of 15.2% during the forecast period of 2025 to 2031.

The market is expanding due to increasing demand for geospatial intelligence in retail, advertising, transportation, and urban planning, combined with the growth of connected devices and real-time analytics capabilities.

Key Growth Drivers of the Location-Based Data Market

Rising adoption of mobile applications leveraging GPS and geotagging features
Expansion of targeted advertising based on consumer movement and location behaviour
Increasing demand for real-time location insights in logistics and fleet management
Integration of geospatial data into smart city development and infrastructure planning
Growing reliance on location-based intelligence for risk assessment and disaster response

Location-Based Data Market Trends

Location-based data market is witnessing trends such as the fusion of geospatial datasets with AI for predictive analytics, rising use of indoor mapping technologies for large venues, and expansion of location data monetization strategies by app developers. The accuracy of the data is progressing with the development of satellite imaging and low orbits constellations, and tighter privacy rules are affecting data management processes. Faster location analytics on the basis of edge computing is also on the rise.

Emerging Developments in the Location-Based Data Market

Location-based data market is experiencing developments such as the commercialization of real-time crowd movement analytics, deployment of advanced location APIs for developers, and integration with AR/VR experiences for immersive navigation. Joint telecom operator and mapping company and AI companies’ ecosystems are propagating more data layers. There is an emerging drive towards using blockchain to provide secure and transparent transactions on location information.