How big is the Men's Underwear Market | Market Leaders & Share Analysis

What is the size of Men's Underwear Market?

The market is growing as men place more value on comfort, cleanliness, and appearance. Men are choosing innerwear that not only supports daily wear but also fits with their active, lifestyle-oriented needs as a result of shifting fashion trends and a greater emphasis on fitness.

Key Growth Drivers of the Men's Underwear Market

• Rising demand for breathable and soft fabrics is driving innovation in material design
• E-commerce platforms are expanding accessibility and enabling brand discovery
• Fashion-forward young consumers are influencing colorful, modern designs
• Health and fitness trends are boosting demand for ergonomic, stretchable innerwear
• Premium segment is rising due to increasing disposable income among urban men

Men's Underwear Market Trends

The notable trends in the Men's Underwear Market are the growing preference for sustainable fabrics, including organic cotton, bamboo, and recycled blends. Consumer expectations are reshaping the market, with demand for seamless, minimal designs that offer comfort and flexibility for everyday use. Online engagement and digital content are also transforming the landscape, with brands leveraging influencer collaborations and performance-driven branding to connect with fitness- and fashion-conscious consumers.

Emerging Developments in the Men's Underwear Market

The men's underwear market is witnessing significant advancements in product technology. Innovations such as temperature-regulating textiles, sweat-wicking materials, and odor-control finishes are increasingly influencing the premium and activewear segments. Additionally, changing consumption patterns are shaping the market, with subscription models, inclusive sizing, and body-positive branding gaining traction as companies focus on customization, accessibility, and long-term customer loyalty across diverse consumer demographics.

List of Leading Companies in the Men's Underwear Market

Below is a comprehensive list of the leading market players driving growth in this sector:

1. Tommy Hilfiger

Tommy Hilfiger combines modern style with comfort in its men’s underwear collections.

2. Marks & Spencer

Marks & Spencer features a wide range of men’s underwear blending style, fit, and quality.

3. Adidas AG

Adidas creates performance-enhancing underwear for men with moisture-wicking and stretch technology.

4. Bonds

Bonds delivers playful and comfortable men’s underwear with bold prints and soft cotton fabrics.

5. Uniqlo Co., Ltd.

Uniqlo’s AIRism and Supima Cotton underwear lines focus on breathable and lightweight comfort.

6. Emporio Armani

Emporio Armani offers luxury men’s underwear that emphasizes sleek design and high-end materials.

7. Calvin Klein

Calvin Klein offers premium, fashion-forward men's underwear known for comfort and iconic branding.

8. Jockey International Inc.

Jockey delivers functional and affordable innerwear with an emphasis on everyday comfort and fit.

9. Hanesbrands Inc.

Hanesbrands offers value-driven men’s underwear with durable fabrics and tag-free comfort designs.

10. Puma SE

Puma’s men’s underwear lines incorporate athletic performance features with a sporty aesthetic.

How big is the Men's Underwear Market : FAQs