How big is the Messaging App Market | Growth, Size & Analysis 2031

What is the size of Messaging App Market?

The expanding market is being driven by user preference for instant communication over traditional communication access methods. Increasing smartphone adoption, the rise of digital business communications, and companies beginning to integrate AI chat functions are increasing demand across both traditional consumer and enterprise use cases.

Growth Factors for Messaging App Market

• Increasing global smartphone and internet rates
• Growing need for safe and encrypted communication platforms
• Increasing use of business tools and APIs into messaging apps
• Increased use of customer service chatbots and AI
• Increased remote, and virtual collaboration because of the pandemic

Messaging App Market Trends

The messaging app market is seeing significant trends, fueled by the emergence of super apps combining chat, messaging, and services like payment, gaming, eCommerce, and entertainment streaming. Customers are driven towards platforms that deliver an integrated experience. AI is an important driver in this market with capabilities like predictive typing, conversational or smart replies, voice-to-text, and real-time language translation. Messaging apps are becoming a preferred way for businesses to implement secure and scalable messaging that seeks to improve team collaboration, remote communications with customers, and engagement through integrated tools and automated workflows.

Emerging Trends in the Messaging App Market

The messaging app market is witnessing significant emerging developments, including an increase in privacy-first apps and the growth of decentralized communication platforms that help give users greater ownership of their data. Chat interfaces are adopting generative AI to allow users to engage with intelligent assistants to help them write, summarizing, and automating repetitive tasks. Real-time collaboration tools such as live editing of documents and co-editing white board sessions are becoming merged. Developers are also beginning to focus on interoperability between apps and monetization that will include premium subscriptions, unique forms of embedded advertising, and tool APIs for business users and creators.

List of Leading Companies in the Messaging App Market

Below is a comprehensive list of the leading market players driving growth in this sector:

1. Rakuten Viber

Viber provides VoIP and messaging services, especially popular in Eastern Europe and Asia.

2. Skype (Microsoft)

Skype remains widely used for business and personal messaging with voice and video capabilities.

3. LINE Corporation

LINE offers messaging, stickers, payments, and news services, particularly in Japan and Southeast Asia.

4. Slack Technologies (Salesforce)

Slack serves as an enterprise messaging platform, enabling real-time team communication and collaboration.

5. Meta (WhatsApp, Messenger)

Meta dominates the market with WhatsApp and Messenger, catering to both personal and business messaging.

6. Tencent Holdings (WeChat)

WeChat is a multifunctional app integrating messaging, payments, and social networking.

7. Telegram Messenger LLP

Telegram is known for its focus on privacy, large group features, and cloud-based messaging.

8. Snap Inc. (Snapchat)

Snapchat offers multimedia messaging with AR filters and time-limited content.

9. Apple Inc. (iMessage)

iMessage is Apple’s proprietary messaging service integrated with iOS devices.

10. Signal Foundation

Signal is an open-source encrypted messaging app gaining popularity for secure communications.

How big is the Messaging App Market : FAQs