What is the size of Hand Care Market | Size & Trends 2031

Code: MTA7427 Publication Date: Aug 2025

What is the size of Hand Care Market?

According to 6Wresearch internal database and industry insights, the Global Hand Care Market was estimated at USD 14.2 billion in 2024 and is expected to reach USD 22.8 billion by 2031, expanding at a CAGR of 7.40% during the forecast period 2025-2031.

Growth of hand care market is driven by several factors which include the increasing awareness of hygiene, rising consumer inclination toward self-care routines, and the growing influence of skincare in hand treatment formulations.

Key Growth Drivers of the Hand Care Market

  • Rising hygiene concerns post-pandemic driving hand sanitizer and soap sales
  • Increasing demand for moisturizing and anti-aging hand creams
  • Growing disposable incomes and premium skincare adoption
  • Expanding platforms such as e-commerce and direct-to-consumer skincare brands
  • R&D innovations in organic, non-toxic, and dermatologically tested hand care

Hand Care Market Trends

Hand care market is experiencing moderate growth with notable trends which include the premiumization of hand creams and the integration of skincare actives such as hyaluronic acid, niacinamide, and ceramides. The shift is continued to increase towards the natural and vegan hand care formulations that focus on sustainability. Aside from these, multipurpose products that combine cleansing, hydration, and protection are gaining traction. Further, the market is witnessing high demand for on-the-go formats like travel-sized sanitizers and moisturizers. Packaging innovations and brand storytelling are also playing key roles in shaping buyer preferences.

Emerging Developments in the Hand Care Market

Hand care market is expanding its landscape with developments in microbiome-friendly and fragrance-free formulations which are tailored for sensitive skin. Segment of hand care market started evolving with tech-driven personalization tools for recommending hand products based on skin type and climate. Further, luxury brands are entering the market with high-end hand treatments, while brands are developing hand repair serums and overnight masks. Furthermore, the refillable packaging, eco-friendly containers, and waterless product formats are also gaining attention from environmentally conscious consumers.

List of Leading Companies in the Hand Care Market

Below is a comprehensive list of the leading market players driving growth in this sector:

1. Unilever

Company NameUnilever
Established Year1929
HeadquartersLondon, United Kingdom
Official WebsiteClick Here

Offers a wide range of hand care brands such as Dove and Lifebuoy, known for their moisturizing and hygienic properties.

2. Johnson & Johnson

Company NameJohnson & Johnson
Established Year1886
HeadquartersNew Brunswick, New Jersey, United States
Official WebsiteClick Here

Provides hand care solutions under brands like Neutrogena, targeting dry and sensitive skin needs.

3. Loreal S.A.

Company NameLoreal S.A.
Established Year1909
HeadquartersClichy, France
Official WebsiteClick Here

Owns multiple skincare brands offering hand creams with anti-aging and hydrating properties for various skin types.

4. Procter & Gamble

Company NameProcter & Gamble
Established Year1837
HeadquartersCincinnati, Ohio, United States
Official WebsiteClick Here

Delivers hand care under brands like Olay and Safeguard, combining skincare and germ protection.

5. Beiersdorf AG

Company NameBeiersdorf AG
Established Year1882
HeadquartersHamburg, Germany
Official WebsiteClick Here

Renowned for its NIVEA hand care range, focusing on deeply moisturizing creams for various skin concerns.

6. Colgate-Palmolive Company

Company NameColgate-Palmolive Company
Established Year1806
HeadquartersNew York, United States
Official WebsiteClick Here

Manufactures Palmolive and Softsoap hand products that blend cleansing with skincare benefits.

7. The Body Shop

Company NameThe Body Shop
Established Year1976
HeadquartersLondon, United Kingdom
Official WebsiteClick Here

Known for ethical and natural hand care lines, including nourishing hand butters and creams.

8. Henkel AG & Co. KGaA

Company NameHenkel AG & Co. KGaA
Established Year1876
HeadquartersDüsseldorf, Germany
Official WebsiteClick Here

Offers hand care under brands like Fa and Dial, recognized for hygiene and skin protection.

9. Reckitt Benckiser Group plc

Company NameReckitt Benckiser Group plc
Established Year1999
HeadquartersSlough, United Kingdom
Official WebsiteClick Here

A leading global hand hygiene brand with a strong portfolio of hand sanitizers and washes.

What is the size of Hand Care Market : FAQs

The hand care market was estimated at USD 14.2 billion in 2024 and is projected to reach USD 22.8 billion by 2031.
The hand care market is predicted to grow at CAGR of 7.40% during 2025-2031.
North America and Europe lead due to high consumer spending on personal care.
Top players of the market include Unilever, Johnson & Johnson, L’Oréal, Beiersdorf, and The Body Shop.
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
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