| Product Code: ETC5396515 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
Guatemala`s decorated apparel import shipments in 2024 saw a shift in concentration from high to moderate, with top exporters being China, Bangladesh, Honduras, Turkey, and Cambodia. The impressive compound annual growth rate (CAGR) of 49.43% from 2020 to 2024 indicates a strong market expansion. However, the negative growth rate of -18.59% from 2023 to 2024 suggests a recent slowdown. Monitoring how these trends evolve will be essential for stakeholders in the decorated apparel industry looking to capitalize on opportunities in Guatemala.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Guatemala Decorated Apparel Market Overview |
3.1 Guatemala Country Macro Economic Indicators |
3.2 Guatemala Decorated Apparel Market Revenues & Volume, 2021 & 2031F |
3.3 Guatemala Decorated Apparel Market - Industry Life Cycle |
3.4 Guatemala Decorated Apparel Market - Porter's Five Forces |
3.5 Guatemala Decorated Apparel Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Guatemala Decorated Apparel Market Revenues & Volume Share, By End Users Channel, 2021 & 2031F |
4 Guatemala Decorated Apparel Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing demand for personalized and customized apparel |
4.2.2 Increasing popularity of branded merchandise and promotional products |
4.2.3 Rise in disposable income leading to higher spending on apparel |
4.3 Market Restraints |
4.3.1 Economic instability impacting consumer purchasing power |
4.3.2 Competition from low-cost imports affecting local manufacturers |
4.3.3 Fluctuating raw material prices affecting production costs |
5 Guatemala Decorated Apparel Market Trends |
6 Guatemala Decorated Apparel Market Segmentations |
6.1 Guatemala Decorated Apparel Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Guatemala Decorated Apparel Market Revenues & Volume, By Embroidery, 2021-2031F |
6.1.3 Guatemala Decorated Apparel Market Revenues & Volume, By Screen Printing, 2021-2031F |
6.1.4 Guatemala Decorated Apparel Market Revenues & Volume, By Dye Sublimation, 2021-2031F |
6.1.5 Guatemala Decorated Apparel Market Revenues & Volume, By Digital Printing, 2021-2031F |
6.1.6 Guatemala Decorated Apparel Market Revenues & Volume, By Others, 2021-2031F |
6.2 Guatemala Decorated Apparel Market, By End Users Channel |
6.2.1 Overview and Analysis |
6.2.2 Guatemala Decorated Apparel Market Revenues & Volume, By Men, 2021-2031F |
6.2.3 Guatemala Decorated Apparel Market Revenues & Volume, By Women, 2021-2031F |
6.2.4 Guatemala Decorated Apparel Market Revenues & Volume, By Children, 2021-2031F |
7 Guatemala Decorated Apparel Market Import-Export Trade Statistics |
7.1 Guatemala Decorated Apparel Market Export to Major Countries |
7.2 Guatemala Decorated Apparel Market Imports from Major Countries |
8 Guatemala Decorated Apparel Market Key Performance Indicators |
8.1 Customer engagement through social media interactions |
8.2 Number of collaborations with local artists and designers |
8.3 Percentage of revenue generated from new product launches |
8.4 Average order value from repeat customers |
8.5 Rate of customer retention and loyalty |
9 Guatemala Decorated Apparel Market - Opportunity Assessment |
9.1 Guatemala Decorated Apparel Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Guatemala Decorated Apparel Market Opportunity Assessment, By End Users Channel, 2021 & 2031F |
10 Guatemala Decorated Apparel Market - Competitive Landscape |
10.1 Guatemala Decorated Apparel Market Revenue Share, By Companies, 2024 |
10.2 Guatemala Decorated Apparel Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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