| Product Code: ETC4398629 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
Real-time bidding is transforming the digital advertising landscape in Indonesia. Advertisers are using real-time bidding platforms to make efficient and data-driven decisions in the delivery of online advertisements. This market is expected to witness continued growth as online advertising becomes more pervasive.
The real-time bidding market in Indonesia is flourishing due to the growing significance of digital advertising. Advertisers and marketers are increasingly turning to real-time bidding platforms to reach their target audiences efficiently. With the surge in online content consumption and e-commerce activities, the demand for personalized, data-driven advertising is on the rise. Real-time bidding offers the advantage of precise ad targeting and cost efficiency, making it a key driver for the digital advertising ecosystem in Indonesia. As the digital advertising landscape continues to evolve, real-time bidding is expected to remain a crucial component of online marketing strategies.
The real-time bidding market in Indonesia encounters challenges associated with ad fraud, viewability, and brand safety. Advertisers need to ensure that the money spent on real-time bidding is not wasted on fraudulent or low-quality traffic. Monitoring viewability and brand safety in real-time can be complex, especially in the diverse landscape of digital advertising. Advertisers also face challenges in optimizing real-time bidding strategies to achieve the desired results while managing budgets effectively.
The real-time bidding market experienced volatility during the pandemic, as advertising budgets were reallocated and consumer behavior shifted. Advertisers and publishers needed more dynamic strategies, leading to increased adoption of real-time bidding to reach a more dispersed and online audience.
Major players in the Indonesia Real-Time Bidding market comprise Google, Facebook, AppNexus (now part of Xandr), Rubicon Project, and MediaMath.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Real time Bidding Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Real time Bidding Market Revenues & Volume, 2021 & 2031F |
3.3 Indonesia Real time Bidding Market - Industry Life Cycle |
3.4 Indonesia Real time Bidding Market - Porter's Five Forces |
3.5 Indonesia Real time Bidding Market Revenues & Volume Share, By Applications, 2021 & 2031F |
3.6 Indonesia Real time Bidding Market Revenues & Volume Share, By Auction, 2021 & 2031F |
3.7 Indonesia Real time Bidding Market Revenues & Volume Share, By Ad Format, 2021 & 2031F |
3.8 Indonesia Real time Bidding Market Revenues & Volume Share, By Device, 2021 & 2031F |
4 Indonesia Real time Bidding Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration and usage in Indonesia |
4.2.2 Growth of digital advertising industry in Indonesia |
4.2.3 Rising demand for targeted and personalized advertising |
4.2.4 Adoption of programmatic advertising technologies in the market |
4.3 Market Restraints |
4.3.1 Lack of awareness and understanding about real-time bidding among advertisers and publishers |
4.3.2 Data privacy concerns and regulations impacting targeted advertising practices |
4.3.3 Competition from traditional advertising methods and platforms |
5 Indonesia Real time Bidding Market Trends |
6 Indonesia Real time Bidding Market, By Types |
6.1 Indonesia Real time Bidding Market, By Applications |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Real time Bidding Market Revenues & Volume, By Applications, 2021-2031F |
6.1.3 Indonesia Real time Bidding Market Revenues & Volume, By Media and entertainment, 2021-2031F |
6.1.4 Indonesia Real time Bidding Market Revenues & Volume, By Games, 2021-2031F |
6.1.5 Indonesia Real time Bidding Market Revenues & Volume, By Retail and e-Commerce, 2021-2031F |
6.1.6 Indonesia Real time Bidding Market Revenues & Volume, By Travel and luxury, 2021-2031F |
6.1.7 Indonesia Real time Bidding Market Revenues & Volume, By Mobile apps, 2021-2031F |
6.1.8 Indonesia Real time Bidding Market Revenues & Volume, By Others, 2021-2031F |
6.2 Indonesia Real time Bidding Market, By Auction |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Real time Bidding Market Revenues & Volume, By Open Auction, 2021-2031F |
6.2.3 Indonesia Real time Bidding Market Revenues & Volume, By Invited Auction, 2021-2031F |
6.3 Indonesia Real time Bidding Market, By Ad Format |
6.3.1 Overview and Analysis |
6.3.2 Indonesia Real time Bidding Market Revenues & Volume, By RTB Image, 2021-2031F |
6.3.3 Indonesia Real time Bidding Market Revenues & Volume, By RTB Video, 2021-2031F |
6.4 Indonesia Real time Bidding Market, By Device |
6.4.1 Overview and Analysis |
6.4.2 Indonesia Real time Bidding Market Revenues & Volume, By Mobiles, 2021-2031F |
6.4.3 Indonesia Real time Bidding Market Revenues & Volume, By Desktops, 2021-2031F |
6.4.4 Indonesia Real time Bidding Market Revenues & Volume, By Others, 2021-2031F |
7 Indonesia Real time Bidding Market Import-Export Trade Statistics |
7.1 Indonesia Real time Bidding Market Export to Major Countries |
7.2 Indonesia Real time Bidding Market Imports from Major Countries |
8 Indonesia Real time Bidding Market Key Performance Indicators |
8.1 Average bid request response time |
8.2 Fill rate of real-time bidding auctions |
8.3 Click-through rates on real-time bidding campaigns |
8.4 Percentage of advertisers using real-time bidding technology |
8.5 Growth in the number of real-time bidding transactions |
9 Indonesia Real time Bidding Market - Opportunity Assessment |
9.1 Indonesia Real time Bidding Market Opportunity Assessment, By Applications, 2021 & 2031F |
9.2 Indonesia Real time Bidding Market Opportunity Assessment, By Auction, 2021 & 2031F |
9.3 Indonesia Real time Bidding Market Opportunity Assessment, By Ad Format, 2021 & 2031F |
9.4 Indonesia Real time Bidding Market Opportunity Assessment, By Device, 2021 & 2031F |
10 Indonesia Real time Bidding Market - Competitive Landscape |
10.1 Indonesia Real time Bidding Market Revenue Share, By Companies, 2024 |
10.2 Indonesia Real time Bidding Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
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