| Product Code: ETC5459544 | Publication Date: Nov 2023 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The real-time bidding market in Iran has experienced notable expansion, propelled by the digital advertising industry`s adoption of programmatic advertising technologies for targeted and efficient ad placements.
The Iran Real-time Bidding market is witnessing rapid growth fueled by the increasing digitalization of advertising and the demand for more efficient and targeted ad buying processes. Real-time bidding (RTB) allows advertisers to bid on ad impressions in real-time auctions, enabling them to reach specific audiences with personalized messages. Factors such as the growing internet and smartphone penetration, advancements in ad tech platforms, and the shift towards programmatic advertising drive market expansion. Moreover, the availability of granular data analytics and the integration of AI technologies in RTB platforms further support market growth in Iran.
In Iran, the real-time bidding market grapples with challenges related to technological infrastructure and market maturity. Limited adoption of programmatic advertising technologies and regulatory constraints impact market growth, hindering advertisers` ability to leverage real-time bidding for targeted advertising campaigns effectively.
Government policies in Iran related to real-time bidding may include regulations on online advertising, data privacy protections, and competition in the digital advertising ecosystem. This could involve guidelines for online advertising platforms, enforcement mechanisms for data protection laws, and measures to ensure transparency and fairness in ad auction processes.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Iran Real time Bidding Market Overview |
3.1 Iran Country Macro Economic Indicators |
3.2 Iran Real time Bidding Market Revenues & Volume, 2021 & 2031F |
3.3 Iran Real time Bidding Market - Industry Life Cycle |
3.4 Iran Real time Bidding Market - Porter's Five Forces |
3.5 Iran Real time Bidding Market Revenues & Volume Share, By Applications, 2021 & 2031F |
3.6 Iran Real time Bidding Market Revenues & Volume Share, By Auction, 2021 & 2031F |
3.7 Iran Real time Bidding Market Revenues & Volume Share, By Ad Format, 2021 & 2031F |
3.8 Iran Real time Bidding Market Revenues & Volume Share, By Device, 2021 & 2031F |
4 Iran Real time Bidding Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for targeted advertising solutions |
4.2.2 Growth in internet and smartphone penetration in Iran |
4.2.3 Rise in digital marketing budgets of businesses |
4.3 Market Restraints |
4.3.1 Lack of awareness and understanding of real-time bidding among businesses in Iran |
4.3.2 Limited availability of skilled professionals in programmatic advertising |
4.3.3 Regulatory challenges and data privacy concerns in Iran |
5 Iran Real time Bidding Market Trends |
6 Iran Real time Bidding Market Segmentations |
6.1 Iran Real time Bidding Market, By Applications |
6.1.1 Overview and Analysis |
6.1.2 Iran Real time Bidding Market Revenues & Volume, By Media and entertainment, 2021-2031F |
6.1.3 Iran Real time Bidding Market Revenues & Volume, By Games, 2021-2031F |
6.1.4 Iran Real time Bidding Market Revenues & Volume, By Retail and e-Commerce, 2021-2031F |
6.1.5 Iran Real time Bidding Market Revenues & Volume, By Travel and luxury, 2021-2031F |
6.1.6 Iran Real time Bidding Market Revenues & Volume, By Mobile apps, 2021-2031F |
6.1.7 Iran Real time Bidding Market Revenues & Volume, By Others, 2021-2031F |
6.2 Iran Real time Bidding Market, By Auction |
6.2.1 Overview and Analysis |
6.2.2 Iran Real time Bidding Market Revenues & Volume, By Open Auction, 2021-2031F |
6.2.3 Iran Real time Bidding Market Revenues & Volume, By Invited Auction, 2021-2031F |
6.3 Iran Real time Bidding Market, By Ad Format |
6.3.1 Overview and Analysis |
6.3.2 Iran Real time Bidding Market Revenues & Volume, By RTB Image, 2021-2031F |
6.3.3 Iran Real time Bidding Market Revenues & Volume, By RTB Video, 2021-2031F |
6.4 Iran Real time Bidding Market, By Device |
6.4.1 Overview and Analysis |
6.4.2 Iran Real time Bidding Market Revenues & Volume, By Mobiles, 2021-2031F |
6.4.3 Iran Real time Bidding Market Revenues & Volume, By Desktops, 2021-2031F |
6.4.4 Iran Real time Bidding Market Revenues & Volume, By Others, 2021-2031F |
7 Iran Real time Bidding Market Import-Export Trade Statistics |
7.1 Iran Real time Bidding Market Export to Major Countries |
7.2 Iran Real time Bidding Market Imports from Major Countries |
8 Iran Real time Bidding Market Key Performance Indicators |
8.1 Average bid win rate |
8.2 Average CPM (cost per mille) rates |
8.3 Average click-through rates (CTR) |
8.4 Average viewability rates |
8.5 Average fill rates |
9 Iran Real time Bidding Market - Opportunity Assessment |
9.1 Iran Real time Bidding Market Opportunity Assessment, By Applications, 2021 & 2031F |
9.2 Iran Real time Bidding Market Opportunity Assessment, By Auction, 2021 & 2031F |
9.3 Iran Real time Bidding Market Opportunity Assessment, By Ad Format, 2021 & 2031F |
9.4 Iran Real time Bidding Market Opportunity Assessment, By Device, 2021 & 2031F |
10 Iran Real time Bidding Market - Competitive Landscape |
10.1 Iran Real time Bidding Market Revenue Share, By Companies, 2024 |
10.2 Iran Real time Bidding Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
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