| Product Code: ETC5370727 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
In 2024, Latvia continued to rely on imports of televisions, with top exporting countries being Slovakia, Hungary, Poland, Estonia, and Lithuania. The High Herfindahl-Hirschman Index (HHI) indicates a concentrated market. Despite a minimal compound annual growth rate (CAGR) of 0.13% from 2020 to 2024, there was a slight decline in growth rate from 2023 to 2024 at -1.39%. Latvia`s television import market appears stable but with a slight slowdown in growth in the most recent year.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Latvia Television Market Overview |
3.1 Latvia Country Macro Economic Indicators |
3.2 Latvia Television Market Revenues & Volume, 2021 & 2031F |
3.3 Latvia Television Market - Industry Life Cycle |
3.4 Latvia Television Market - Porter's Five Forces |
3.5 Latvia Television Market Revenues & Volume Share, By Resolution, 2021 & 2031F |
3.6 Latvia Television Market Revenues & Volume Share Segmentations, 2021 & 2031F |
3.7 Latvia Television Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.8 Latvia Television Market Revenues & Volume Share, By Technology Type, 2021 & 2031F |
4 Latvia Television Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for high-quality content and diverse programming |
4.2.2 Technological advancements leading to the adoption of smart TVs and streaming services |
4.2.3 Growth of advertising expenditure in the television industry |
4.3 Market Restraints |
4.3.1 Competition from online streaming platforms impacting traditional TV viewership |
4.3.2 Regulatory challenges affecting content distribution and licensing agreements |
5 Latvia Television Market Trends |
6 Latvia Television Market Segmentations |
6.1 Latvia Television Market, By Resolution |
6.1.1 Overview and Analysis |
6.1.2 Latvia Television Market Revenues & Volume, By LCD TVs, 2021-2031F |
6.1.3 Latvia Television Market Revenues & Volume, By OLED TVs, 2021-2031F |
6.2 Latvia Television Market Segmentations |
6.2.1 Overview and Analysis |
6.2.2 Latvia Television Market Revenues & Volume, By 2D TVs, 2021-2031F |
6.2.3 Latvia Television Market Revenues & Volume, By 3D TVs, 2021-2031F |
6.3 Latvia Television Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Latvia Television Market Revenues & Volume, By Online, 2021-2031F |
6.3.3 Latvia Television Market Revenues & Volume, By Offline, 2021-2031F |
6.4 Latvia Television Market, By Technology Type |
6.4.1 Overview and Analysis |
6.4.2 Latvia Television Market Revenues & Volume, By HD TVs, 2021-2031F |
6.4.3 Latvia Television Market Revenues & Volume, By UHD TVs, 2021-2031F |
7 Latvia Television Market Import-Export Trade Statistics |
7.1 Latvia Television Market Export to Major Countries |
7.2 Latvia Television Market Imports from Major Countries |
8 Latvia Television Market Key Performance Indicators |
8.1 Average viewing time per viewer |
8.2 Subscription rates for streaming services |
8.3 Advertising rates for prime-time slots |
9 Latvia Television Market - Opportunity Assessment |
9.1 Latvia Television Market Opportunity Assessment, By Resolution, 2021 & 2031F |
9.2 Latvia Television Market Opportunity Assessment Segmentations, 2021 & 2031F |
9.3 Latvia Television Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.4 Latvia Television Market Opportunity Assessment, By Technology Type, 2021 & 2031F |
10 Latvia Television Market - Competitive Landscape |
10.1 Latvia Television Market Revenue Share, By Companies, 2024 |
10.2 Latvia Television Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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