Market Forecast By Resolution (LCD TVs, OLED TVs), By Types (2D TVs, 3D TVs) And Competitive Landscape
Product Code: ETC036666 | Publication Date: Jun 2023 | Updated Date: Jan 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Report Name | Jordan Television market report |
Forecast period | 2025-2031 |
Forecast size | USD 220 Million – USD 310 Million |
CAGR | 6.5% |
Growing Sector | Electronics |
The Jordan Television market report thoroughly covers the market by resolution and by type. The report provides an unbiased and detailed analysis of the on-going market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
In 2025, the Jordan Television market is valued at approximately $ 220 million, with a projected compound annual growth rate (CAGR) of 6.5% over the next five years. Additionally, by 2031, the market is expected to reach around $ 310 million. The electronics sector holds significant position in the overall market.
The television market in Jordan is experiencing gradual growth, driven by increasing urbanization, rising disposable incomes, and growing consumer interest in modern home entertainment technologies. The market is transitioning from traditional CRT models to more advanced flat-panel displays, including LED, LCD, and smart TVs. As internet penetration improves and streaming services gain popularity, demand for internet-enabled smart TVs is rising, particularly among younger, tech-savvy consumers. Although global brands like Samsung, LG, and Sony dominate the premium segment, more affordable options from regional and Chinese manufacturers are gaining traction due to their cost-effectiveness. Retail expansion, both online and offline, is making TVs more accessible, helping to drive the market forward. However, economic constraints and power supply challenges in certain areas may slow growth, particularly in rural regions.
According to 6Wresearch, Jordan Television market size is projected to grow at a CAGR of 6.5% during 2025-2031. The growth of the Jordan television market is driven by several key factors, including the rising middle class, increasing disposable incomes, and a growing interest in modern, feature-rich televisions, particularly smart TVs. The expansion of internet infrastructure and the increasing availability of high-speed broadband are boosting demand for internet-enabled TVs, as consumers seek seamless access to streaming platforms and online content. Additionally, the younger, tech-savvy population is more inclined to adopt advanced features such as 4K and OLED displays.
However, the Jordan Television industry faces challenges such as economic fluctuations that can affect consumer spending power, particularly in rural areas. Moreover, electricity supply issues in some parts of the country could hinder the full potential of smart TVs and other energy-consuming devices. The market also experiences high import dependency, which can lead to price volatility and delays in product availability. Despite these challenges, the ongoing retail and online distribution expansion and increased focus on affordability are expected to keep the market on a positive growth trajectory.
The key players in the Jordan television market include global giants like Samsung, LG, Sony, and TCL, which dominate the premium and mid-range segments with their advanced technology offerings such as OLED, 4K, and smart TVs. Additionally, regional brands like Skyworth and Hisense are gaining traction by offering budget-friendly LED and LCD models, catering to the price-sensitive segment of the market. These companies, along with local retailers and distributors, are focusing on expanding their presence in both urban and rural areas through physical stores and e-commerce platforms. Additionally, some of these players hold majority of the Jordan Television market share. Moreover, with the increasing adoption of smart TVs and premium display technologies, these key players are expected to lead the market in terms of innovation and growth.
The Jordan television market is influenced by several government regulations aimed at ensuring consumer safety, product quality, and fair market practices. The Jordan Standards and Metrology Organization (JSMO) sets guidelines for electronic products, including televisions, to ensure compliance with safety standards and energy efficiency requirements. Additionally, the government enforces import regulations that impact the pricing and availability of television sets, especially those imported from international markets. With the increasing demand for smart TVs, the Jordanian authorities are also focusing on regulating the broadcast of content, including ensuring compliance with local censorship and media guidelines.
Further, these initiatives have further boosted the Jordan Television market revenues. Furthermore, the government is gradually promoting initiatives for the digital transition, encouraging the adoption of digital television broadcasting, which could have a significant impact on television sales and the types of devices available in the market.
The future of the Jordan television market looks promising, with steady growth expected in the coming years. As internet connectivity continues to improve, the demand for smart TVs will increase, driven by the popularity of streaming services and online content. The market is likely to see a shift towards higher-end technologies like 4K, OLED, and QLED displays, as consumers seek enhanced viewing experiences. Larger screen sizes and energy-efficient models will also dominate the market as consumers look for more immersive and sustainable options.
Additionally, with the rising trend of home automation, televisions integrated with IoT devices and voice assistants will become more common. The expansion of e-commerce and retail networks will further drive market accessibility, while government initiatives promoting digital TV transitions and local content production may also stimulate market growth.
According to Ravi Bhandari, Research Head, 6Wresearch, the OLED TV category in Jordan is experiencing significant growth, driven by increasing consumer demand for premium display technologies offering superior picture quality. OLED TVs, known for their deep blacks, vibrant colors, and superior contrast, are becoming more popular as prices gradually decrease and more affordable options enter the market. This growth is further fueled by the rise of content in 4K and HDR formats, which fully leverage OLED's capabilities. As the demand for larger screens and high-definition viewing experiences increases, OLED TVs are gaining traction, especially among affluent consumers looking for top-tier home entertainment systems. With the ongoing expansion of smart TV features, OLED models are also integrating more advanced technologies, such as voice control and IoT connectivity, making them a highly attractive choice for tech-savvy buyers in Jordan.
The growth of 3D TVs in Jordan has been relatively slow in recent years, primarily due to the declining consumer interest in 3D technology as newer, more advanced display options such as 4K and OLED TVs gain traction. While 3D TVs initially gained popularity with the advent of 3D movies and gaming, the lack of widespread content and the need for special glasses led to a diminished appeal. Additionally, the rise of immersive viewing experiences through HDR and larger screen sizes has further overshadowed the demand for 3D TVs. As a result, the 3D TV market in Jordan has stagnated, with consumers now more focused on improving picture quality and connectivity rather than seeking 3D-specific features. However, niche markets, particularly those with a strong interest in 3D gaming or content, may still see some limited demand for 3D-enabled TVs.
The Jordan Television market report provides a detailed analysis of the following market segments -
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Jordan Television Market Overview |
3.1 Jordan Country Macro Economic Indicators |
3.2 Jordan Television Market Revenues & Volume, 2021 & 2031F |
3.3 Jordan Television Market - Industry Life Cycle |
3.4 Jordan Television Market - Porter's Five Forces |
3.5 Jordan Television Market Revenues & Volume Share, By Resolution, 2021 & 2031F |
3.6 Jordan Television Market Revenues & Volume Share, By Types, 2021 & 2031F |
4 Jordan Television Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Jordan Television Market Trends |
6 Jordan Television Market, By Types |
6.1 Jordan Television Market, By Resolution |
6.1.1 Overview and Analysis |
6.1.2 Jordan Television Market Revenues & Volume, By Resolution, 2021 - 2031F |
6.1.3 Jordan Television Market Revenues & Volume, By LCD TVs, 2021 - 2031F |
6.1.4 Jordan Television Market Revenues & Volume, By OLED TVs, 2021 - 2031F |
6.2 Jordan Television Market, By Types |
6.2.1 Overview and Analysis |
6.2.2 Jordan Television Market Revenues & Volume, By 2D TVs, 2021 - 2031F |
6.2.3 Jordan Television Market Revenues & Volume, By 3D TVs, 2021 - 2031F |
7 Jordan Television Market Import-Export Trade Statistics |
7.1 Jordan Television Market Export to Major Countries |
7.2 Jordan Television Market Imports from Major Countries |
8 Jordan Television Market Key Performance Indicators |
9 Jordan Television Market - Opportunity Assessment |
9.1 Jordan Television Market Opportunity Assessment, By Resolution, 2021 & 2031F |
9.2 Jordan Television Market Opportunity Assessment, By Types, 2021 & 2031F |
10 Jordan Television Market - Competitive Landscape |
10.1 Jordan Television Market Revenue Share, By Companies, 2024 |
10.2 Jordan Television Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |