| Product Code: ETC5515569 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
In 2024, New Zealand continued to source a significant portion of its frozen fruit and vegetable imports from China, India, Chile, Turkey, and Belgium, showcasing a diverse supplier base. However, the high HerfindahlâHirschman Index (HHI) indicates a concentrated market, potentially posing challenges for competition. Despite a healthy compound annual growth rate (CAGR) of 5.39% from 2020 to 2024, the negative growth rate of -17.91% from 2023 to 2024 suggests a recent decline in import volumes, highlighting potential shifts in consumer demand or supply chain disruptions.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions | 3 New Zealand Frozen Fruit & Vegetables Market Overview |
3.1 New Zealand Country Macro Economic Indicators | 3.2 New Zealand Frozen Fruit & Vegetables Market Revenues & Volume, 2021 & 2031F | 3.3 New Zealand Frozen Fruit & Vegetables Market - Industry Life Cycle | 3.4 New Zealand Frozen Fruit & Vegetables Market - Porter's Five Forces | 3.5 New Zealand Frozen Fruit & Vegetables Market Revenues & Volume Share, By Product Type, 2021 & 2031F | 3.6 New Zealand Frozen Fruit & Vegetables Market Revenues & Volume Share, By Applications, 2021 & 2031F | 3.7 New Zealand Frozen Fruit & Vegetables Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F | 4 New Zealand Frozen Fruit & Vegetables Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness and demand for healthy and convenient food options. |
4.2.2 Growth in food service industry leading to higher demand for frozen fruit vegetables. |
4.2.3 Rising trend of vegan and plant-based diets in New Zealand. |
4.3 Market Restraints |
4.3.1 Seasonal fluctuations in supply and availability of fresh produce impacting the frozen fruit vegetables market. |
4.3.2 Price volatility in raw materials affecting the cost of production and pricing of frozen products. |
4.3.3 Competition from fresh produce and canned alternatives in the market. | 5 New Zealand Frozen Fruit & Vegetables Market Trends | 6 New Zealand Frozen Fruit & Vegetables Market, By Types | 6.1 New Zealand Frozen Fruit & Vegetables Market, By Product Type |
6.1.1 Overview and Analysis | 6.1.2 New Zealand Frozen Fruit & Vegetables Market Revenues & Volume, By Product Type, 2021-2031F | 6.1.3 New Zealand Frozen Fruit & Vegetables Market Revenues & Volume, By Frozen Vegetables, 2021-2031F | 6.1.4 New Zealand Frozen Fruit & Vegetables Market Revenues & Volume, By Frozen Fruits, 2021-2031F | 6.2 New Zealand Frozen Fruit & Vegetables Market, By Applications |
6.2.1 Overview and Analysis | 6.2.2 New Zealand Frozen Fruit & Vegetables Market Revenues & Volume, By Fruits, 2021-2031F | 6.2.3 New Zealand Frozen Fruit & Vegetables Market Revenues & Volume, By Vegetables, 2021-2031F | 6.3 New Zealand Frozen Fruit & Vegetables Market, By Distribution Channel |
6.3.1 Overview and Analysis | 6.3.2 New Zealand Frozen Fruit & Vegetables Market Revenues & Volume, By Hypermarkets/Supermarkets, 2021-2031F | 6.3.3 New Zealand Frozen Fruit & Vegetables Market Revenues & Volume, By Convenience Stores, 2021-2031F | 6.3.4 New Zealand Frozen Fruit & Vegetables Market Revenues & Volume, By E-commerce, 2021-2031F | 7 New Zealand Frozen Fruit & Vegetables Market Import-Export Trade Statistics | 7.1 New Zealand Frozen Fruit & Vegetables Market Export to Major Countries | 7.2 New Zealand Frozen Fruit & Vegetables Market Imports from Major Countries | 8 New Zealand Frozen Fruit & Vegetables Market Key Performance Indicators | 9 New Zealand Frozen Fruit & Vegetables Market - Opportunity Assessment | 9.1 New Zealand Frozen Fruit & Vegetables Market Opportunity Assessment, By Product Type, 2021 & 2031F | 9.2 New Zealand Frozen Fruit & Vegetables Market Opportunity Assessment, By Applications, 2021 & 2031F | 9.3 New Zealand Frozen Fruit & Vegetables Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F | 10 New Zealand Frozen Fruit & Vegetables Market - Competitive Landscape | 10.1 New Zealand Frozen Fruit & Vegetables Market Revenue Share, By Companies, 2024 | 10.2 New Zealand Frozen Fruit & Vegetables Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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