Vietnam Gifts Novelty and Souvenirs Market (2026-2032) | Outlook, Revenue, Growth, Industry, Trends, Companies, Analysis, Forecast, Size, Share & Value

Vietnam Gifts Novelty and Souvenirs Market Growth Rate

According to 6Wresearch internal database and industry insights, the Vietnam Gifts Novelty and Souvenirs Market is projected to grow at a compound annual growth rate (CAGR) of 7.1% during the forecast period (2026-2032).

Five-Year Growth Trajectory of the Vietnam Gifts Novelty and Souvenirs Market with Core Drivers

Below mentioned is the evaluation of year-wise growth rate along with key growth drivers:

Topics Covered in the Vietnam Gifts Novelty and Souvenirs Market Report

The Vietnam Gifts Novelty and Souvenirs Market report thoroughly covers the market by Product and Distribution Channel. The market report provides an unbiased and detailed analysis of ongoing market trends, opportunities/high growth areas, and market drivers, which help stakeholders devise and align their market strategies according to the current and future market dynamics.

Vietnam Gifts, Novelty, and Souvenirs Market Highlights

Vietnam Gifts Novelty and Souvenirs Market Synopsis

Vietnam Gifts Novelty and Souvenirs Market is gradually growing due to various factors such as the strong tourism sector rebound, people's increasing preference for culturally meaningful products, and a higher taste for personalized gift solutions. The market enjoys the advantage of Vietnam's beautiful cultural heritage that draws both domestic and international tourists who want authentic souvenirs and novelty items inspired by the local lifestyle. Besides, the fast expansion of digital retail platforms is making products more visible and accessible, especially to younger consumers. The local production capability is also being enhanced through government interventions that focus on handicrafts and traditional art forms. Furthermore, better income level and changes in gifting culture during festivals and celebrations are continuously fueling the demand in the souvenir shops that operate offline as well as in the new online channels all over the country.

Evaluation of Growth Drivers in the Vietnam Gifts Novelty and Souvenirs Market

Below mentioned are some prominent drivers and their influence on the market dynamics:

The Vietnam Gifts Novelty and Souvenirs Market is expected to grow at a CAGR of 7.1% during the forecast period of 2026-2032. It is driven by increasing tourism inflows, rising consumer spending on lifestyle products, and expanding digital commerce penetration. The growing appeal of customized gifts and culturally themed souvenirs is improving market depth across urban and tourist-centric regions. Besides, tourism promotion campaigns run by the government and artisan development programs are helping to commercialize traditional products. Getting the world involved via export-led souvenir platforms is also generating new sources of income. In combination, these elements are increasing the market scale and making it a good environment for the industry to grow sustainably in the long run.

Evaluation of Restraints in the Vietnam Gifts Novelty and Souvenirs Market

Below mentioned are some major restraints and their influence on the market dynamics:

Vietnam Gifts Novelty and Souvenirs Market Challenges

Despite favourable market signals, the Vietnam Gifts Novelty and Souvenirs Industry is troubled by various problems that might adversely affect the level of growth. Variation in product quality is a common practice that radically influences customer confidence and brand image. Differing consumer perceptions of the market have conditioned the latter to limit their expenditure on household products, penetration of return products in the rural area is somewhat limited. Moreover, the extraordinarily competitive environment brought in by the import of foreign novelty and souvenir brands has subjected local manufacturers to continuous price cuts. Resolving these issues will require a combined effort in quality standardisation, branding, and distribution optimisation.

Vietnam Gifts Novelty and Souvenirs Market Trends

Some important trends that are changing the Vietnam Gifts Novelty and Souvenirs Market are:

• Personalized Gifts: More and more tourists want gifts that are unique to them. Custom engraving and making things by hand are very popular right now.
• Growth of e-commerce: Online shopping sites make it easier for people to buy gifts, both locally and internationally, which increases the market's reach.
• Cultural Souvenirs: As Vietnam's cultural heritage becomes more well-known, more and more tourists want traditional and culturally important souvenirs that show off the country's rich history.
• Seasonal Decorations: More and more people are interested in gifts that are specific to a holiday. Decorations and gifts that are specific to a holiday are becoming more popular.

Investment Opportunities in the Vietnam Gifts Novelty and Souvenirs Market

The following are a few exciting investment opportunities for potential investors in the Gifts and Novelty & Souvenir market:

• E-Commerce Platform Development - Investing in an e-commerce platform in this market can help both consumers and businesses sell and buy unique Vietnamese gifts through local and international markets.
• Gift Stores Located in Popular Tourist Destinations - Tourists visiting key cities like Ho Chi Minh City (HCMC) and Hanoi will always try to find something to remember their visit. Gift stores located in these areas can easily offer gifts that tourists will take home after visiting Vietnam.
• Customising Souvenirs - Tourists love to take home something special that they can only get while visiting another country. As a result, many tourists want to customise their souvenirs to be more personal, with their name or something related to their time in Vietnam.
• Cultural Experience Packages - Investment in cultural experience packages will increase tourism's attraction to Vietnam. Tourists can participate in activities that are considered "local" that allow them to express their creativity, and then have their own items created from the things that they made.

Top 5 Leading Players in the Vietnam Gifts Novelty and Souvenirs Market

Some leading players operating in the Vietnam Gifts Novelty and Souvenirs Market include:

1. Vietart

Vietart is a leading supplier of traditional Vietnamese handicrafts and souvenirs, known for their quality and authenticity.

2. The Gioi Quang Cao

Specializes in locally-made souvenirs, offering a variety of decorative items, textiles, and artisanal crafts.

3. Saigon Souvenirs

Saigon Souvenirs is a prominent player in the market, offering a wide range of souvenirs including locally crafted jewelry, home décor, and fashion items.

4. Vietnam Gifts

Vietnam Gifts specializes in personalized souvenirs, offering unique items that cater to tourists looking for customized gifts.

5. Handicraft Vietnam

Handicraft Vietnam is known for its exquisite handcrafted souvenirs, showcasing the artistry of local craftsmen from various regions.

Government Regulations Introduced in the Vietnam Gifts Novelty and Souvenirs Market

According to Vietnamese Government Data, Various measures were taken to not only sustain the local gift and souvenir industry but also to maintain the cultural heritage. The Vietnam Tourism Development Strategy 2020, 2030 puts a strong emphasis on the sale of traditional handicrafts by creating tourism, related retail areas and artist villages. Most importantly, the easing of export licensing for handicrafts has opened up the market for Vietnamese souvenir makers, thereby increasing domestic value generation and attainment of global competitiveness.

Future Insights of the Vietnam Gifts Novelty and Souvenirs Market

Vietnam Gifts Novelty and Souvenirs Market Growth is poised for sustained growth as tourism diversification, digital retail adoption, and consumer lifestyle evolution continue to reshape demand patterns. Future expansion will be supported by greater integration of technology-driven personalisation, enabling brands to offer customised gifting experiences. Localising the production of artisanal goods and setting up souvenir hubs within proximity of tourist areas will help to keep the product fresh and also the supply going. The growing public awareness about environmentally friendly and handmade products is also going to be one of the main drivers of the premium souvenir market. In the long run, by working together with each other, the artisans, the retailers, and the online platforms will be able to not only make the market more resilient but also find new business opportunities.

Market Segmentation Analysis

The report offers a comprehensive study of the subsequent market segments and their leading categories:

Offline to dominate the Market- By Distribution Channel

According to Karan, Senior Research Analyst, 6Wresearch, Offline distribution channels continue to dominate the Vietnam Gifts Novelty and Souvenirs Market Share due to strong tourist footfall in physical souvenir shops, craft villages, airports, and cultural centers. Tourists generally like buying things in stores because they want to see the product authenticity, workmanship, and different stories of the local people. But the internet is quickly becoming the preferred option as local buyers regularly use online shopping to get gifts mainly because it is easier and there are more choices. Moreover, through digital trade platforms, small local producers are able to sell their products to a wider range of customers. Offline sales still account for a majority of the total income, but the booming e, commerce activities are transforming consumers' habits and opening the market to a bigger population.

Key Attractiveness of the Report

• 10 Years of Market Numbers.
• Historical Data Starting from 2022 to 2025.
• Base Year: 2025.
• Forecast Data until 2032.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• Vietnam Gifts Novelty and Souvenirs Market Outlook
• Market Size of Vietnam Gifts Novelty and Souvenirs Market, 2025
• Forecast of Vietnam Gifts Novelty and Souvenirs Market, 2032
• Historical Data and Forecast of Vietnam Gifts Novelty and Souvenirs Revenues & Volume for the Period 2022-2032
• Vietnam Gifts Novelty and Souvenirs Market Trend Evolution
• Vietnam Gifts Novelty and Souvenirs Market Drivers and Challenges
• Vietnam Gifts Novelty and Souvenirs Price Trends
• Vietnam Gifts Novelty and Souvenirs Porter's Five Forces
• Vietnam Gifts Novelty and Souvenirs Industry Life Cycle
• Historical Data and Forecast of Vietnam Gifts Novelty and Souvenirs Market Revenues & Volume By Product for the Period 2022-2032
• Historical Data and Forecast of Vietnam Gifts Novelty and Souvenirs Market Revenues & Volume By Souvenirs and Novelty Items for the Period 2022-2032
• Historical Data and Forecast of Vietnam Gifts Novelty and Souvenirs Market Revenues & Volume By Seasonal Decorations for the Period 2022-2032
• Historical Data and Forecast of Vietnam Gifts Novelty and Souvenirs Market Revenues & Volume By Greeting Cards for the Period 2022-2032
• Historical Data and Forecast of Vietnam Gifts Novelty and Souvenirs Market Revenues & Volume By Other Gift Items for the Period 2022-2032
• Historical Data and Forecast of Vietnam Gifts Novelty and Souvenirs Market Revenues & Volume By Distribution Channel for the Period 2022-2032
• Historical Data and Forecast of Vietnam Gifts Novelty and Souvenirs Market Revenues & Volume By Offline for the Period 2022-2032
• Historical Data and Forecast of Vietnam Gifts Novelty and Souvenirs Market Revenues & Volume By Online for the Period 2022-2032
• Vietnam Gifts Novelty and Souvenirs Import Export Trade Statistics
• Market Opportunity Assessment By Product
• Market Opportunity Assessment By Distribution Channel
• Vietnam Gifts Novelty and Souvenirs Top Companies Market Share
• Vietnam Gifts Novelty and Souvenirs Competitive Benchmarking By Technical and Operational Parameters
• Vietnam Gifts Novelty and Souvenirs Company Profiles
• Vietnam Gifts Novelty and Souvenirs Key Strategic Recommendations

Market Segmentation

The Market report covers a detailed analysis of the following market segments:

By Product

• Souvenirs and Novelty Items
• Seasonal Decorations
• Greeting Cards
• Other Gift Items

By Distribution Channel

• Offline
• Online