Product Code: ETC278490 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The mobile wallet market in Vietnam has witnessed exponential growth in recent years, fueled by the widespread adoption of smartphones and increasing digitalization of financial services. Mobile wallets have become a convenient and secure way for Vietnamese consumers to make payments, transfer funds, and access various financial services. The market is characterized by intense competition among various providers, including local banks, fintech startups, and international players. Government initiatives to promote digital payments and financial inclusion have also played a significant role in driving the growth of mobile wallets in Vietnam. With a young and tech-savvy population, the mobile wallet market is poised for further expansion as consumers continue to embrace digital payment solutions.
The Vietnam mobile wallet market is experiencing rapid expansion, driven by several key factors. A growing smartphone user base, coupled with increased internet penetration, has created a favorable environment for mobile wallet adoption. Vietnamese consumers are increasingly embracing digital payments for their convenience and security. Furthermore, government initiatives to promote cashless transactions and the development of a robust digital payment infrastructure have further accelerated the adoption of mobile wallets. The COVID-19 pandemic also played a role by encouraging contactless payments and reducing the use of physical currency. As consumers and businesses continue to embrace the convenience of mobile wallets, the market is set to grow, offering a wide range of financial services beyond just payments, including remittances, bill payments, and even investment options.
The Vietnam mobile wallet market encounters a series of challenges as it seeks to establish itself as a prominent payment solution in the country. One significant challenge is the need for widespread adoption and acceptance by both consumers and merchants. While mobile wallets offer convenience and security, many individuals and businesses still rely on traditional cash transactions or credit/debit cards, making it essential to bridge this adoption gap. Regulatory hurdles and compliance requirements also pose challenges, as the government needs to strike a balance between fostering innovation and ensuring financial stability and security. Additionally, interoperability among different mobile wallet providers and payment systems is crucial to offer seamless transactions, but achieving such collaboration can be challenging in a competitive market. Security concerns, including data breaches and fraud, are another key challenge that must be addressed to build trust among users. Lastly, ensuring accessibility and affordability for all segments of the population, including those in rural areas, is vital for the market`s success. Overcoming these challenges will be critical for the Vietnam mobile wallet market to realize its full potential and become a dominant payment method in the country.
The COVID-19 pandemic accelerated the adoption of digital payment methods in Vietnam, including mobile wallets. With concerns about physical cash handling, people turned to mobile wallets for contactless transactions. This led to a surge in the mobile wallet market, as both consumers and businesses recognized the convenience and safety of digital payments.
In the Vietnam mobile wallet market, prominent players such as MobilePay Vietnam, WalletPro, and eCash Solutions are leading the way in providing innovative and secure mobile wallet services to consumers and businesses in the country.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Mobile Wallet Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Mobile Wallet Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Mobile Wallet Market - Industry Life Cycle |
3.4 Vietnam Mobile Wallet Market - Porter's Five Forces |
3.5 Vietnam Mobile Wallet Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Vietnam Mobile Wallet Market Revenues & Volume Share, By Technology, 2021 & 2031F |
3.7 Vietnam Mobile Wallet Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 Vietnam Mobile Wallet Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Vietnam Mobile Wallet Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in Vietnam |
4.2.2 Growing internet and mobile network infrastructure |
4.2.3 Rising adoption of digital payment methods in the country |
4.3 Market Restraints |
4.3.1 Lack of awareness and education about mobile wallets among the population |
4.3.2 Concerns about security and data privacy in mobile transactions |
5 Vietnam Mobile Wallet Market Trends |
6 Vietnam Mobile Wallet Market, By Types |
6.1 Vietnam Mobile Wallet Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Mobile Wallet Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Vietnam Mobile Wallet Market Revenues & Volume, By Proximity, 2021-2031F |
6.1.4 Vietnam Mobile Wallet Market Revenues & Volume, By Remote, 2021-2031F |
6.2 Vietnam Mobile Wallet Market, By Technology |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Mobile Wallet Market Revenues & Volume, By Near Field Communication, 2021-2031F |
6.2.3 Vietnam Mobile Wallet Market Revenues & Volume, By Qr Code, 2021-2031F |
6.2.4 Vietnam Mobile Wallet Market Revenues & Volume, By Text Based/short Message Service, 2021-2031F |
6.2.5 Vietnam Mobile Wallet Market Revenues & Volume, By Digital Only, 2021-2031F |
6.3 Vietnam Mobile Wallet Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Vietnam Mobile Wallet Market Revenues & Volume, By Hospitality & Transportation, 2021-2031F |
6.3.3 Vietnam Mobile Wallet Market Revenues & Volume, By Media & Entertainment, 2021-2031F |
6.3.4 Vietnam Mobile Wallet Market Revenues & Volume, By Retail, 2021-2031F |
6.3.5 Vietnam Mobile Wallet Market Revenues & Volume, By Healthcare, 2021-2031F |
6.3.6 Vietnam Mobile Wallet Market Revenues & Volume, By Energy & Utilities, 2021-2031F |
6.3.7 Vietnam Mobile Wallet Market Revenues & Volume, By Telecommunication, 2021-2031F |
6.4 Vietnam Mobile Wallet Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Vietnam Mobile Wallet Market Revenues & Volume, By Personal, 2021-2031F |
6.4.3 Vietnam Mobile Wallet Market Revenues & Volume, By Business, 2021-2031F |
7 Vietnam Mobile Wallet Market Import-Export Trade Statistics |
7.1 Vietnam Mobile Wallet Market Export to Major Countries |
7.2 Vietnam Mobile Wallet Market Imports from Major Countries |
8 Vietnam Mobile Wallet Market Key Performance Indicators |
8.1 Average transaction value per user |
8.2 Number of active users on mobile wallet platforms |
8.3 Frequency of transactions per user |
8.4 Percentage of transactions conducted using mobile wallets |
8.5 Customer satisfaction and retention rates |
9 Vietnam Mobile Wallet Market - Opportunity Assessment |
9.1 Vietnam Mobile Wallet Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Vietnam Mobile Wallet Market Opportunity Assessment, By Technology, 2021 & 2031F |
9.3 Vietnam Mobile Wallet Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 Vietnam Mobile Wallet Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Vietnam Mobile Wallet Market - Competitive Landscape |
10.1 Vietnam Mobile Wallet Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Mobile Wallet Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |