Product Code: ETC5154586 | Publication Date: Nov 2023 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The mobile wallet market in Greece is expanding, driven by the growing trend of digital payments and the shift towards a cashless society. Mobile wallets allow users to store and use their payment information securely via their smartphones, making transactions faster and more convenient. The rise of mobile payment systems such as Apple Pay, Google Pay, and Samsung Pay, as well as the growing use of contactless payment solutions, is contributing to the growth of the mobile wallet market. Greece`s digital transformation, along with increased consumer trust in mobile payment systems, is expected to further drive the market`s growth.
The mobile wallet market in Greece is experiencing rapid growth as consumers increasingly use smartphones for financial transactions. Mobile wallets allow users to store payment information, loyalty cards, and other financial data securely on their mobile devices. The convenience, speed, and security offered by mobile wallets are driving their adoption, making them a key driver in the digital payment revolution.
The Mobile Wallet market in Greece faces challenges due to the relatively low adoption of mobile payment solutions compared to other regions. Additionally, concerns around security, privacy, and data breaches, as well as the competition from traditional banking systems, pose significant barriers to market expansion.
The Greek government supports the mobile wallet market by fostering the adoption of digital payment solutions that provide secure, convenient, and efficient alternatives to traditional banking and cash transactions. Policies encourage the development of mobile wallet technologies that comply with EU financial regulations, including anti-money laundering measures and data protection laws. Greece aims to drive financial inclusion and innovation in mobile payments while safeguarding consumer interests.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Greece Mobile Wallet Market Overview |
3.1 Greece Country Macro Economic Indicators |
3.2 Greece Mobile Wallet Market Revenues & Volume, 2021 & 2031F |
3.3 Greece Mobile Wallet Market - Industry Life Cycle |
3.4 Greece Mobile Wallet Market - Porter's Five Forces |
3.5 Greece Mobile Wallet Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Greece Mobile Wallet Market Revenues & Volume Share, By Technology, 2021 & 2031F |
3.7 Greece Mobile Wallet Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 Greece Mobile Wallet Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Greece Mobile Wallet Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of smartphones in Greece |
4.2.2 Growing preference for digital payment methods |
4.2.3 Government initiatives to promote cashless transactions |
4.3 Market Restraints |
4.3.1 Concerns regarding data security and privacy |
4.3.2 Lack of awareness and trust in mobile wallet technology |
5 Greece Mobile Wallet Market Trends |
6 Greece Mobile Wallet Market Segmentations |
6.1 Greece Mobile Wallet Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Greece Mobile Wallet Market Revenues & Volume, By Proximity, 2021-2031F |
6.1.3 Greece Mobile Wallet Market Revenues & Volume, By Remote, 2021-2031F |
6.2 Greece Mobile Wallet Market, By Technology |
6.2.1 Overview and Analysis |
6.2.2 Greece Mobile Wallet Market Revenues & Volume, By Near Field Communication, 2021-2031F |
6.2.3 Greece Mobile Wallet Market Revenues & Volume, By Qr Code, 2021-2031F |
6.2.4 Greece Mobile Wallet Market Revenues & Volume, By Text Based/short Message Service, 2021-2031F |
6.2.5 Greece Mobile Wallet Market Revenues & Volume, By Digital Only, 2021-2031F |
6.3 Greece Mobile Wallet Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Greece Mobile Wallet Market Revenues & Volume, By Hospitality & Transportation, 2021-2031F |
6.3.3 Greece Mobile Wallet Market Revenues & Volume, By Media & Entertainment, 2021-2031F |
6.3.4 Greece Mobile Wallet Market Revenues & Volume, By Retail, 2021-2031F |
6.3.5 Greece Mobile Wallet Market Revenues & Volume, By Healthcare, 2021-2031F |
6.3.6 Greece Mobile Wallet Market Revenues & Volume, By Energy & Utilities, 2021-2031F |
6.3.7 Greece Mobile Wallet Market Revenues & Volume, By Telecommunication, 2021-2031F |
6.4 Greece Mobile Wallet Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Greece Mobile Wallet Market Revenues & Volume, By Personal, 2021-2031F |
6.4.3 Greece Mobile Wallet Market Revenues & Volume, By Business, 2021-2031F |
7 Greece Mobile Wallet Market Import-Export Trade Statistics |
7.1 Greece Mobile Wallet Market Export to Major Countries |
7.2 Greece Mobile Wallet Market Imports from Major Countries |
8 Greece Mobile Wallet Market Key Performance Indicators |
8.1 Number of active users of mobile wallets in Greece |
8.2 Average transaction value through mobile wallets |
8.3 Frequency of mobile wallet usage |
8.4 Percentage of retailers accepting mobile wallet payments |
8.5 Customer satisfaction ratings related to mobile wallet services |
9 Greece Mobile Wallet Market - Opportunity Assessment |
9.1 Greece Mobile Wallet Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Greece Mobile Wallet Market Opportunity Assessment, By Technology, 2021 & 2031F |
9.3 Greece Mobile Wallet Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 Greece Mobile Wallet Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Greece Mobile Wallet Market - Competitive Landscape |
10.1 Greece Mobile Wallet Market Revenue Share, By Companies, 2024 |
10.2 Greece Mobile Wallet Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |