How Big Is the Buy Now Pay Later Market | Trends 2031

Q: How big was the Buy Now Pay Later market in 2024?

The buy now pay later market was estimated at USD 11 billion in 2024.

Q: What is the projected size of the BNPL market by 2031?

The BNPL market is expected to reach and is projected to reach USD 29 billion by 2031, growing at a CAGR of 14.4%.

Q: What drives growth in the BNPL market?

Digital payment adoption, demand for flexible financing, and rise of e-commerce are driving growth.

Q: What sectors are adopting BNPL services?

Retail, travel, healthcare, education, electronics, and fashion are key adopters are adopting BNPL services.

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6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

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Code: MTA5454

Publication Date: Jul 2025

What is the size of the Buy Now Pay Later Market?

According to 6Wresearch internal database and industry insights, the Global Buy Now Pay Later (BNPL) Market was estimated at USD 11 billion in 2024 and is projected to reach USD 29 billion by 2031, growing at a CAGR of 14.4% during the forecast period 2025–2031.

The market is expanding rapidly due to growing digital adoption, demand for flexible payment options, and the rise of e-commerce and mobile shopping trends globally.

Key Growth Factors of the Buy Now Pay Later Market

Rising demand for interest-free credit among millennials and Gen Z
Expansion of e-commerce and mobile commerce platforms
Increased partnerships between retailers and BNPL providers
Improved consumer access to credit without traditional checks
Convenience, transparency, and instant approvals

Buy Now Pay Later Market Trends

The BNPL market is evolving with increasing integration into online and in-store checkout systems. Fintech companies are partnering with major retailers to offer point-of-sale financing, and consumers are showing growing preference for splitting payments without interest. Embedded finance, cross-border BNPL, and integration with digital wallets are also reshaping consumer behaviour and merchant offerings.

Emerging Developments in the Buy Now Pay Later Market

Buy now pay later market is seeing major developments such as the regulatory developments aimed at responsible lending and consumer protection. Market providers are enhancing the risk assessment tools using AI and real-time data. BNPL services are also expanding into new verticals like travel, healthcare, and education. Moreover, traditional banks and card companies are entering the BNPL space through acquisitions and white-label solutions.