How big is the chewing gum market | Growth, Trends & Size Forecast

Q: What is the current size and forecast of the chewing gum market?

The chewing gum market was valued at USD 28.7 billion in 2024 and is expected to reach USD 38.7 billion by 2031 at a CAGR of 3.0%.

Q: Which segments are leading growth in the chewing gum market?

Sugar-free, functional gums, and pellet formats are expanding fastest.

Q: What is fueling demand in the chewing gum market?

Health trends, convenience, flavor innovation, and sustainable packaging.

Q: What challenges does the chewing gum market face?

Plastic waste concerns, regulatory scrutiny, and competitive flavor saturation.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

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Code: MTA5016

Publication Date: Jul 2025

How big is the Chewing Gum Market?

According to 6Wresearch internal database and industry insights, Global chewing gum market was valued at approximately USD 28.7 billion in 2024 and is projected to reach around USD 38.7 billion by 2031, growing at a CAGR of 3.0% during the forecast period.

This growth is driven by rising demand for sugar-free and functional variants, innovations in flavors, and increasing consumption in emerging markets.

Key Growth Drivers of the Chewing Gum Market

The increased demand by consumers on sugar-free products and oral health-improving formulations
Diversification of gum to include functional items such as energy, probiotics and vitamin infused gum
Convenience and on-the-go retail and impulse-purchase packaging growth
Urbanization and the acquisition of disposable income to sustain premiums and offerings, novelty offerings.
Innovation into flavor, packaging, and environmental friendly materials in Brands

Chewing Gum Market Trends

The chewing gum market is witnessing a surge in demand for sugar-free and functional gums that offer oral care and wellness benefits. Pellet-style formats continue to dominate due to their portability and long-lasting flavor. Eco-conscious consumers are driving adoption of biodegradable gum bases and recyclable or minimal packaging. Online and convenience store channels are capturing more share through clever placement and impulse-driven sales. Flavour innovation, including exotic fruits and herbal blends, is attracting younger demographics.

Emerging Developments in the Chewing Gum Market

Newer trends are more marketing of functional gums that contain caffeine, collagen, vitamins and nootropics to reach the health conscious, busy consumer. Flavor design sites are using AI to enhance consumer preference and shelf success. To eliminate issues with plastic waste, startups and brands test the use of eco-friendly and biodegradable gum bases that are made of natural tree resins. Traceable smart packaging with a QR code is becoming more popular in case of tracing and similar interactions. It will be releasing regional adaptations of spicy, mint and floral flavors to appease to local tastes in Asia-Pacific and Latin America.