How big is the Prepper Market | Manufacturers & Suppliers 2031

Code: MTA8171 Publication Date: Aug 2025

What is the Prepper Market Size?

According to 6Wresearch internal database and industry insights, the Prepper Market was valued at USD 14.1 billion in 2024 and is expected to reach USD 26.7 billion by 2031, growing at a CAGR of 9.5% during the forecast period of 2025–2031.

The market is witnessing steady growth as Global uncertainties, climate-related disasters, geopolitical uncertainties, and economic instabilities are fueling consumer demand for products related to emergency preparedness. More education about survival planning coupled with increased availability of prepping products via e-commerce and heightened interest in self-sufficiency are driving market growth across urban and rural markets.

Major Growth Factors of the Prepper Market

  • Rising concerns about global instability and natural disasters
  • Increased media attention to survivalist lifestyles
  • Growth in sales of emergency food kits and water filtration systems
  • Expansion of e-commerce platforms offering survival gear
  • Growing interest in off-grid living and self-sustenance
  • Government campaigns encouraging disaster preparedness
  • Demand for portable energy sources and communication tools
  • Greater consumer focus on long-term security and resilience

Prepper Market Trends

The Prepper Market is evolving with a trend in emergency readiness equipment toward advanced, compact, and ecologically friendly gear. Many consumers now prefer solar-powered devices, biodegradable packaging, and tools that can serve multiple survival purposes. Various online DIY prepping communities are currently on the rise, emphasizing shared survival knowledge, training for survival, and pooling resources. More items and products are being individually created for prepping in, kits for your survivable scenarios (custom, personalized) modular bug-out bags and home preparedness packages are now asking to identify risks related to pandemics, and wildfires, with concerns about power grid outages.

Emerging Developments in the Prepper Market

The Prepper Market is advancing innovations in long shelf life food technology, low weight tactical gear and mobile medical kits. Companies are working on AI-enabled survival apps for real-time alerts and guidance. The use of smart sensors within shelter gear, self-heating food options and portable water purification devices create additional ... options for consumers. Partnerships between outdoor brands and emergency preparedness companies expand consumer reach even further.

List of Leading Companies in the Prepper Market

Below is a comprehensive list of the leading market players driving growth in this sector:

1.Wise Company

Company NameWise Company
Established Year2005
HeadquartersChicago, Illinois, United States
Official WebsiteClick Here

This company specializes in long-term food storage and survival kits, offering high-quality, ready-to-eat meals, emergency supplies, and prepper essentials for individuals and families worldwide.

2.Augason Farms

Company NameAugason Farms
Established Year1972
HeadquartersCarson City, Nevada, United States
Official WebsiteClick Here

Augason Farms produces long-term food storage, survival kits, and prepper essentials, providing reliable, high-quality, and nutritious emergency supplies for home and outdoor preparedness

3.Mountain House

Company NameMountain House
Established Year1969
HeadquartersOregon City, Oregon, United States
Official WebsiteClick Here

Mountain House manufactures freeze-dried and long-term food solutions for preppers, outdoor enthusiasts, and emergency situations, focusing on taste, nutrition, and reliability worldwide.

4.Thrive Life

Company NameThrive Life
Established Year1998
HeadquartersUtah, United States
Official WebsiteClick Here

This company provides freeze-dried foods, prepper kits, and survival supplies, offering high-quality, long-lasting, and convenient solutions for emergency preparedness and sustainable living.

5.Emergency Essentials

Company NameEmergency Essentials
Established Year1985
HeadquartersPortland, Oregon, United States
Official WebsiteClick Here

Emergency Essentials offers food storage, survival kits, and prepper supplies, delivering reliable, high-quality, and long-lasting products for personal and family emergency preparedness.

6.Legacy Food Storage

Company NameLegacy Food Storage
Established Year2006
HeadquartersLayton, Utah, United States
Official WebsiteClick Here

Legacy Food Storage specializes in long-term emergency food, survival kits, and prepper essentials, providing nutritious, high-quality, and durable solutions for crisis situations.

7.Patriot Pantry

Company NamePatriot Pantry
Established Year2012
HeadquartersUtah, United States
Official WebsiteClick Here

This company produces emergency food kits, prepper supplies, and survival essentials, focusing on high-quality, nutritious, and convenient products for long-term storage and emergency situations.

8.Augason Farms Canada

Company NameAugason Farms Canada
Established Year1972
HeadquartersEdmonton, Alberta, Canada
Official WebsiteClick Here

Augason Farms Canada offers long-term food storage, prepper kits, and emergency supplies, providing reliable, high-quality, and nutritious products for Canadian and worldwide customers.

9.Valley Food Storage

Company NameValley Food Storage
Established Year2010
HeadquartersIdaho, United States
Official WebsiteClick Here

Valley Food Storage manufactures freeze-dried and dehydrated foods, prepper kits, and survival essentials, offering high-quality, durable, and convenient solutions for emergency preparedness.

10.Wise Company Canada

Company NameWise Company Canada
Established Year2005
HeadquartersOntario, Canada
Official WebsiteClick Here

Wise Company Canada provides long-term food storage, survival kits, and prepper essentials, delivering reliable, high-quality, and convenient emergency supplies for families and individuals.

How big is the Prepper Market : FAQ's

The Prepper Market was projected to be valued at USD 14.1 billion in 2024 and reach around USD 26.7 billion by 2031.
The Prepper Market is expected to grow at a CAGR of 9.5% during the forecast period.
Key trends include the rise of smart survival tools, eco-friendly packaging, modular preparedness kits, and demand for personalized emergency products.
The Prepper Market is driven by increasing concerns about global crises, natural disasters, political instability, and the growing popularity of self-sufficiency lifestyles.
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
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