| Product Code: ETC042363 | Publication Date: Jan 2021 | Updated Date: Oct 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
Japan's lingerie import market in 2024 continued to be dominated by top exporters China, Vietnam, Thailand, Indonesia, and Myanmar, with a notably high concentration level. Despite a negative compound annual growth rate (CAGR) of -6.8% from 2020 to 2024, the market experienced a further decline in growth rate of -16.45% from 2023 to 2024. This trend suggests a challenging landscape for lingerie import shipments into Japan, indicating the need for strategic adjustments and market insights for stakeholders in the industry.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Japan Lingerie Market Overview |
3.1 Japan Country Macro Economic Indicators |
3.2 Japan Lingerie Market Revenues & Volume, 2021 & 2031F |
3.3 Japan Lingerie Market - Industry Life Cycle |
3.4 Japan Lingerie Market - Porter's Five Forces |
3.5 Japan Lingerie Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Japan Lingerie Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Japan Lingerie Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing fashion consciousness and changing consumer preferences towards premium and designer lingerie |
4.2.2 Growing influence of social media and celebrities promoting lingerie brands |
4.2.3 Rising disposable income and increasing spending on luxury items in Japan |
4.3 Market Restraints |
4.3.1 Intense competition among existing lingerie brands leading to price wars and margin pressures |
4.3.2 Cultural norms and societal taboos around openly discussing or purchasing lingerie in Japan |
5 Japan Lingerie Market Trends |
6 Japan Lingerie Market, By Types |
6.1 Japan Lingerie Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Japan Lingerie Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Japan Lingerie Market Revenues & Volume, By Brassiere, 2021 - 2031F |
6.1.4 Japan Lingerie Market Revenues & Volume, By Knickers, 2021 - 2031F |
6.1.5 Japan Lingerie Market Revenues & Volume, By Shape Wear, 2021 - 2031F |
6.1.6 Japan Lingerie Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 Japan Lingerie Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Japan Lingerie Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.2.3 Japan Lingerie Market Revenues & Volume, By Multi Brands Stores, 2021 - 2031F |
6.2.4 Japan Lingerie Market Revenues & Volume, By Online, 2021 - 2031F |
7 Japan Lingerie Market Import-Export Trade Statistics |
7.1 Japan Lingerie Market Export to Major Countries |
7.2 Japan Lingerie Market Imports from Major Countries |
8 Japan Lingerie Market Key Performance Indicators |
8.1 Average order value (AOV) of lingerie purchases |
8.2 Number of new lingerie brands entering the Japanese market |
8.3 Social media engagement and brand mentions for lingerie companies in Japan |
8.4 Percentage of online sales in the total lingerie market in Japan |
9 Japan Lingerie Market - Opportunity Assessment |
9.1 Japan Lingerie Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Japan Lingerie Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Japan Lingerie Market - Competitive Landscape |
10.1 Japan Lingerie Market Revenue Share, By Companies, 2024 |
10.2 Japan Lingerie Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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