| Product Code: ETC5519430 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
Norway continues to rely on key lingerie import sources in 2024, with China, Bangladesh, Morocco, Vietnam, and Sri Lanka dominating the market. Despite a challenging environment reflected in a negative CAGR of -1.32% from 2020-2024 and a further decline in growth rate by -7.17% in 2024, the high Herfindahl-Hirschman Index (HHI) indicates sustained concentration within the industry. The market`s stability and resilience in the face of these challenges suggest potential opportunities for strategic partnerships and innovations to revitalize the lingerie import sector in Norway.

By 2027, Norway's Lingerie market is forecasted to achieve a stable growth rate of 3.72%, with Germany leading the Europe region, followed by United Kingdom, France, Italy and Russia.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Norway Lingerie Market Overview |
3.1 Norway Country Macro Economic Indicators |
3.2 Norway Lingerie Market Revenues & Volume, 2021 & 2031F |
3.3 Norway Lingerie Market - Industry Life Cycle |
3.4 Norway Lingerie Market - Porter's Five Forces |
3.5 Norway Lingerie Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Norway Lingerie Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Norway Lingerie Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing focus on body positivity and self-expression, leading to higher demand for a variety of lingerie styles. |
4.2.2 Growing awareness of sustainable and ethically produced lingerie products, driving consumer preference towards eco-friendly brands. |
4.2.3 Advancements in technology leading to innovative materials and designs in lingerie, attracting customers looking for comfort and functionality. |
4.3 Market Restraints |
4.3.1 Economic uncertainty impacting consumer spending on non-essential items like lingerie. |
4.3.2 Intense competition among lingerie brands leading to pricing pressures and reduced profit margins. |
4.3.3 Changing fashion trends and preferences influencing demand for specific types of lingerie products. |
5 Norway Lingerie Market Trends |
6 Norway Lingerie Market Segmentations |
6.1 Norway Lingerie Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Norway Lingerie Market Revenues & Volume, By Brassiere, 2021-2031F |
6.1.3 Norway Lingerie Market Revenues & Volume, By Knickers, 2021-2031F |
6.1.4 Norway Lingerie Market Revenues & Volume, By Shape Wear, 2021-2031F |
6.1.5 Norway Lingerie Market Revenues & Volume, By Others, 2021-2031F |
6.2 Norway Lingerie Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Norway Lingerie Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.2.3 Norway Lingerie Market Revenues & Volume, By Multi Brands Stores, 2021-2031F |
6.2.4 Norway Lingerie Market Revenues & Volume, By Online, 2021-2031F |
7 Norway Lingerie Market Import-Export Trade Statistics |
7.1 Norway Lingerie Market Export to Major Countries |
7.2 Norway Lingerie Market Imports from Major Countries |
8 Norway Lingerie Market Key Performance Indicators |
8.1 Average order value (AOV) indicating the average amount spent by customers on lingerie purchases. |
8.2 Customer retention rate showing the percentage of customers who continue to purchase from a specific lingerie brand over time. |
8.3 Website traffic conversion rate measuring the percentage of website visitors who make a purchase, reflecting the effectiveness of marketing and product offerings. |
8.4 Social media engagement metrics such as likes, shares, and comments on lingerie brand posts, indicating brand visibility and customer engagement. |
8.5 Return on advertising spend (ROAS) tracking the effectiveness of marketing campaigns in driving sales and brand awareness in the lingerie market. |
9 Norway Lingerie Market - Opportunity Assessment |
9.1 Norway Lingerie Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Norway Lingerie Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Norway Lingerie Market - Competitive Landscape |
10.1 Norway Lingerie Market Revenue Share, By Companies, 2024 |
10.2 Norway Lingerie Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |