Asia Pacific Lingerie Market (2025-2031) | Growth, Companies, Size, Outlook, Trends, Analysis, Value, Share, Forecast, Revenue & Industry

Asia Pacific Lingerie Market Size & Growth Rate

According to 6Wresearch internal database and industry insights, the Asia Pacific Lingerie Market is projected to grow at a CAGR of 9.9% from 2025–2031. Asia Pacific Lingerie Market was valued at approximately USD 24.8 billion in 2024 and is expected to reach around USD 61.38 billion by 2031.

Asia Pacific Lingerie Market Highlights

Topics Covered in the Asia Pacific Lingerie Market Report

The Asia Pacific Lingerie Market report thoroughly covers the market by countries, by type and by distribution channel. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Asia Pacific Lingerie Market Synopsis 

The Asia Pacific Lingerie Market is witnessing robust growth, driven by rising disposable incomes, evolving fashion preferences, and the rise of online retail. Countries such as China, India, and Japan are seeing increasing demand for trendy, comfortable, and inclusive lingerie. Advances in fabric, design, and sizing are transforming the sector, blending functionality with fashion. Both national and international brands are actively targeting urban consumers and digital shoppers to capitalize on this expanding market.

Asia Pacific Lingerie Market is expected to grow at a significant CAGR of 9.9% during the forecast period 2025-2031. Key drivers of the APAC lingerie market include increasing disposable incomes, increasing urbanization, and a stronger emphasis on self-care and body positivity. Consumers are seeking lingerie that blends comfort, style, and inclusivity. The growth of online retail has improved access to lingerie, while cultural evolution encourages brands to represent varied body types. Rising fashion awareness, social media influence, and athleisure-inspired styles are boosting Asia Pacific Lingerie Market Growth, fostering innovation, improving product quality, and attracting both regional and global brands to seize emerging opportunities.

Asia Pacific Lingerie Market Challenges

Key challenges in the APAC lingerie market include pricing pressures, cultural taboos, and the prevalence of counterfeit items. Economic uncertainty and differing consumer preferences make regional expansion complex. Limited technological capabilities can reduce production efficiency and quality, while strong competition among existing and new entrants’ pressures margins. Companies must invest in technology, brand building, and optimized supply chains to maintain a competitive edge and promote sustained market growth.

Asia Pacific Lingerie Market Trends

The Asia Pacific Lingerie Industry is seeing trends such as body-inclusive sizing, eco-friendly fabrics, and digital fitting solutions. Shoppers increasingly choose lingerie crafted from organic, recycled, and breathable materials. AI-driven sizing and virtual fitting tools are improving online purchases. Growing interest in athleisure-inspired lingerie and versatile loungewear, along with gender-neutral and limited-edition collections, is enabling brands to differentiate themselves in the competitive landscape.

Investment Opportunities in the Asia Pacific Lingerie Market

Investment opportunities exist in sustainable lingerie, plus-size collections, and digital retail platforms. Growing middle-class numbers, greater internet access, and the rapid growth of e-commerce in India and Indonesia create strong market potential. Brands that emphasize inclusivity, comfort, and eco-friendly practices are well-positioned to attract long-term investment. Partnering with local manufacturers, forming strategic alliances, and implementing tech-driven marketing can speed up expansion. Investors can capitalize on online channels, premium offerings, and shifting consumer trends to increase revenue and strengthen market presence.

Leading Players of the Asia Pacific Lingerie Market

Prominent market participants such as Hanesbrands Inc., Triumph International, Hop Lun (Hong Kong) Limited, MAS Holdings, and Aimer Group use innovation, brand strength, and extensive distribution to stay competitive. Their approaches focus on product line expansion, sustainable practices, enhanced consumer interaction, and digital integration for online sales.

Government Regulations Introduced in the Asia Pacific Lingerie Market

Governments in APAC are implementing regulations to ensure product safety, quality standards, and ethical manufacturing practices. Policies focus on protecting consumers, promoting fair trade, and encouraging environmentally sustainable practices. Some countries are pushing for eco-friendly materials, reduced waste, and responsible sourcing in textile and lingerie production. Compliance with these regulations is becoming essential for brands to operate legally and maintain a positive brand image. Adhering to environmental and ethical standards also helps companies gain consumer trust and align with global sustainability goals.

Future Insights of the Asia Pacific Lingerie Market

Continuous growth is anticipated in the APAC lingerie market, driven by shifting consumer demands and advances in technology. Smart fabrics, tailored shopping experiences, and sustainable production will shape future trends. Gender-inclusive designs will broaden market appeal. Companies embracing eco-conscious practices, current trends, and integrated omni-channel experiences are likely to secure considerable Asia Pacific Lingerie Market share, with innovation and digital engagement critical for sustained growth.

Market Segmentation Analysis

The report offers a comprehensive study of the subsequent market segments and their leading categories. 

China to Dominate the Market- By Countries

According to Ritika Kalra, Senior Research Analyst, 6Wresearch, China dominates the APAC lingerie market, driven by its large population, rising disposable incomes, and growing fashion-conscious consumer base. India and Japan are also significant contributors, supported by urbanization, increasing purchasing power, and a growing e-commerce ecosystem. 

Brassieres to Dominate the Market -By Type

Brassieres are the largest segment in the APAC lingerie market, accounting for the highest market share due to their daily use and wide variety of styles and designs. Knickers and shapewear also contribute significantly, with shapewear growing faster as consumers increasingly seek comfort, body shaping, and athleisure-inspired products. 

Online channels to Dominate the Market -By Distribution Channel

Online channels dominate the APAC lingerie market, fueled by rapid e-commerce growth, digital marketing, and increased consumer comfort with online shopping. Specialty stores remain important for premium and boutique lingerie, offering personalized fittings and exclusive designs. 

Key Attractiveness of the Report

• 10 Years of Market Numbers.
• Historical Data Starting from 2021 to 2024.
• Base Year: 2024
• Forecast Data until 2031.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• Asia Pacific Lingerie Market Outlook
• Market Size of Asia Pacific Lingerie Market, 2024
• Forecast of Asia Pacific Lingerie Market, 2031
• Historical Data and Forecast of Asia Pacific Lingerie Revenues & Volume for the Period 2021 - 2031
• Asia Pacific Lingerie Market Trend Evolution
• Asia Pacific Lingerie Market Drivers and Challenges
• Asia Pacific Lingerie Price Trends
• Asia Pacific Lingerie Porter's Five Forces
• Asia Pacific Lingerie Industry Life Cycle
• Historical Data and Forecast of Asia Pacific Lingerie Market Revenues & Volume By Type for the Period 2021 - 2031
• Historical Data and Forecast of Asia Pacific Lingerie Market Revenues & Volume By Brassiere for the Period 2021 - 2031
• Historical Data and Forecast of Asia Pacific Lingerie Market Revenues & Volume By Knickers for the Period 2021 - 2031
• Historical Data and Forecast of Asia Pacific Lingerie Market Revenues & Volume By Shape Wear for the Period 2021 - 2031
• Historical Data and Forecast of Asia Pacific Lingerie Market Revenues & Volume By Others for the Period 2021 - 2031
• Historical Data and Forecast of China Lingerie Market Revenues & Volume By Type for the Period 2021 - 2031
• Historical Data and Forecast of China Lingerie Market Revenues & Volume By Brassiere for the Period 2021 - 2031
• Historical Data and Forecast of China Lingerie Market Revenues & Volume By Knickers for the Period 2021 - 2031
• Historical Data and Forecast of China Lingerie Market Revenues & Volume By Shape Wear for the Period 2021 - 2031
• Historical Data and Forecast of China Lingerie Market Revenues & Volume By Others for the Period 2021 - 2031
• Historical Data and Forecast of India Lingerie Market Revenues & Volume By Type for the Period 2021 - 2031
• Historical Data and Forecast of India Lingerie Market Revenues & Volume By Brassiere for the Period 2021 - 2031
• Historical Data and Forecast of India Lingerie Market Revenues & Volume By Knickers for the Period 2021 - 2031
• Historical Data and Forecast of India Lingerie Market Revenues & Volume By Shape Wear for the Period 2021 - 2031
• Historical Data and Forecast of India Lingerie Market Revenues & Volume By Others for the Period 2021 - 2031
• Historical Data and Forecast of Japan Lingerie Market Revenues & Volume By Type for the Period 2021 - 2031
• Historical Data and Forecast of Japan Lingerie Market Revenues & Volume By Brassiere for the Period 2021 - 2031
• Historical Data and Forecast of Japan Lingerie Market Revenues & Volume By Knickers for the Period 2021 - 2031
• Historical Data and Forecast of Japan Lingerie Market Revenues & Volume By Shape Wear for the Period 2021 - 2031
• Historical Data and Forecast of Japan Lingerie Market Revenues & Volume By Others for the Period 2021 - 2031
• Historical Data and Forecast of Australia Lingerie Market Revenues & Volume By Type for the Period 2021 - 2031
• Historical Data and Forecast of Australia Lingerie Market Revenues & Volume By Brassiere for the Period 2021 - 2031
• Historical Data and Forecast of Australia Lingerie Market Revenues & Volume By Knickers for the Period 2021 - 2031
• Historical Data and Forecast of Australia Lingerie Market Revenues & Volume By Shape Wear for the Period 2021 - 2031
• Historical Data and Forecast of Australia Lingerie Market Revenues & Volume By Others for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia Lingerie Market Revenues & Volume By Type for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia Lingerie Market Revenues & Volume By Brassiere for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia Lingerie Market Revenues & Volume By Knickers for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia Lingerie Market Revenues & Volume By Shape Wear for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia Lingerie Market Revenues & Volume By Others for the Period 2021 - 2031
• Historical Data and Forecast of Philippines Lingerie Market Revenues & Volume By Type for the Period 2021 - 2031
• Historical Data and Forecast of Philippines Lingerie Market Revenues & Volume By Brassiere for the Period 2021 - 2031
• Historical Data and Forecast of Philippines Lingerie Market Revenues & Volume By Knickers for the Period 2021 - 2031
• Historical Data and Forecast of Philippines Lingerie Market Revenues & Volume By Shape Wear for the Period 2021 - 2031
• Historical Data and Forecast of Philippines Lingerie Market Revenues & Volume By Others for the Period 2021 - 2031
• Historical Data and Forecast of Thailand Lingerie Market Revenues & Volume By Type for the Period 2021 - 2031
• Historical Data and Forecast of Thailand Lingerie Market Revenues & Volume By Brassiere for the Period 2021 - 2031
• Historical Data and Forecast of Thailand Lingerie Market Revenues & Volume By Knickers for the Period 2021 - 2031
• Historical Data and Forecast of Thailand Lingerie Market Revenues & Volume By Shape Wear for the Period 2021 - 2031
• Historical Data and Forecast of Thailand Lingerie Market Revenues & Volume By Others for the Period 2021 - 2031
• Historical Data and Forecast of Malaysia Lingerie Market Revenues & Volume By Type for the Period 2021 - 2031
• Historical Data and Forecast of Malaysia Lingerie Market Revenues & Volume By Brassiere for the Period 2021 - 2031
• Historical Data and Forecast of Malaysia Lingerie Market Revenues & Volume By Knickers for the Period 2021 - 2031
• Historical Data and Forecast of Malaysia Lingerie Market Revenues & Volume By Shape Wear for the Period 2021 - 2031
• Historical Data and Forecast of Malaysia Lingerie Market Revenues & Volume By Others for the Period 2021 - 2031
• Historical Data and Forecast of Singapore Lingerie Market Revenues & Volume By Type for the Period 2021 - 2031
• Historical Data and Forecast of Singapore Lingerie Market Revenues & Volume By Brassiere for the Period 2021 - 2031
• Historical Data and Forecast of Singapore Lingerie Market Revenues & Volume By Knickers for the Period 2021 - 2031
• Historical Data and Forecast of Singapore Lingerie Market Revenues & Volume By Shape Wear for the Period 2021 - 2031
• Historical Data and Forecast of Singapore Lingerie Market Revenues & Volume By Others for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Asia Lingerie Market Revenues & Volume By Type for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Asia Lingerie Market Revenues & Volume By Brassiere for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Asia Lingerie Market Revenues & Volume By Knickers for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Asia Lingerie Market Revenues & Volume By Shape Wear for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Asia Lingerie Market Revenues & Volume By Others for the Period 2021 - 2031
• Historical Data and Forecast of Asia Pacific Lingerie Market Revenues & Volume By Distribution Channel for the Period 2021 - 2031
• Historical Data and Forecast of Asia Pacific Lingerie Market Revenues & Volume By Specialty Stores for the Period 2021 - 2031
• Historical Data and Forecast of Asia Pacific Lingerie Market Revenues & Volume By Multi Brands Stores for the Period 2021 - 2031
• Historical Data and Forecast of Asia Pacific Lingerie Market Revenues & Volume By Online for the Period 2021 - 2031
• Historical Data and Forecast of China Lingerie Market Revenues & Volume By Distribution Channel for the Period 2021 - 2031
• Historical Data and Forecast of China Lingerie Market Revenues & Volume By Specialty Stores for the Period 2021 - 2031
• Historical Data and Forecast of China Lingerie Market Revenues & Volume By Multi Brands Stores for the Period 2021 - 2031
• Historical Data and Forecast of China Lingerie Market Revenues & Volume By Online for the Period 2021 - 2031
• Historical Data and Forecast of India Lingerie Market Revenues & Volume By Distribution Channel for the Period 2021 - 2031
• Historical Data and Forecast of India Lingerie Market Revenues & Volume By Specialty Stores for the Period 2021 - 2031
• Historical Data and Forecast of India Lingerie Market Revenues & Volume By Multi Brands Stores for the Period 2021 - 2031
• Historical Data and Forecast of India Lingerie Market Revenues & Volume By Online for the Period 2021 - 2031
• Historical Data and Forecast of Japan Lingerie Market Revenues & Volume By Distribution Channel for the Period 2021 - 2031
• Historical Data and Forecast of Japan Lingerie Market Revenues & Volume By Specialty Stores for the Period 2021 - 2031
• Historical Data and Forecast of Japan Lingerie Market Revenues & Volume By Multi Brands Stores for the Period 2021 - 2031
• Historical Data and Forecast of Japan Lingerie Market Revenues & Volume By Online for the Period 2021 - 2031
• Historical Data and Forecast of Australia Lingerie Market Revenues & Volume By Distribution Channel for the Period 2021 - 2031
• Historical Data and Forecast of Australia Lingerie Market Revenues & Volume By Specialty Stores for the Period 2021 - 2031
• Historical Data and Forecast of Australia Lingerie Market Revenues & Volume By Multi Brands Stores for the Period 2021 - 2031
• Historical Data and Forecast of Australia Lingerie Market Revenues & Volume By Online for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia Lingerie Market Revenues & Volume By Distribution Channel for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia Lingerie Market Revenues & Volume By Specialty Stores for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia Lingerie Market Revenues & Volume By Multi Brands Stores for the Period 2021 - 2031
• Historical Data and Forecast of Indonesia Lingerie Market Revenues & Volume By Online for the Period 2021 - 2031
• Historical Data and Forecast of Philippines Lingerie Market Revenues & Volume By Distribution Channel for the Period 2021 - 2031
• Historical Data and Forecast of Philippines Lingerie Market Revenues & Volume By Specialty Stores for the Period 2021 - 2031
• Historical Data and Forecast of Philippines Lingerie Market Revenues & Volume By Multi Brands Stores for the Period 2021 - 2031
• Historical Data and Forecast of Philippines Lingerie Market Revenues & Volume By Online for the Period 2021 - 2031
• Historical Data and Forecast of Thailand Lingerie Market Revenues & Volume By Distribution Channel for the Period 2021 - 2031
• Historical Data and Forecast of Thailand Lingerie Market Revenues & Volume By Specialty Stores for the Period 2021 - 2031
• Historical Data and Forecast of Thailand Lingerie Market Revenues & Volume By Multi Brands Stores for the Period 2021 - 2031
• Historical Data and Forecast of Thailand Lingerie Market Revenues & Volume By Online for the Period 2021 - 2031
• Historical Data and Forecast of Malaysia Lingerie Market Revenues & Volume By Distribution Channel for the Period 2021 - 2031
• Historical Data and Forecast of Malaysia Lingerie Market Revenues & Volume By Specialty Stores for the Period 2021 - 2031
• Historical Data and Forecast of Malaysia Lingerie Market Revenues & Volume By Multi Brands Stores for the Period 2021 - 2031
• Historical Data and Forecast of Malaysia Lingerie Market Revenues & Volume By Online for the Period 2021 - 2031
• Historical Data and Forecast of Singapore Lingerie Market Revenues & Volume By Distribution Channel for the Period 2021 - 2031
• Historical Data and Forecast of Singapore Lingerie Market Revenues & Volume By Specialty Stores for the Period 2021 - 2031
• Historical Data and Forecast of Singapore Lingerie Market Revenues & Volume By Multi Brands Stores for the Period 2021 - 2031
• Historical Data and Forecast of Singapore Lingerie Market Revenues & Volume By Online for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Asia Lingerie Market Revenues & Volume By Distribution Channel for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Asia Lingerie Market Revenues & Volume By Specialty Stores for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Asia Lingerie Market Revenues & Volume By Multi Brands Stores for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Asia Lingerie Market Revenues & Volume By Online for the Period 2021 - 2031
• Asia Pacific Lingerie Market - Key Performance Indicators
• Asia Pacific Lingerie Market - Import Export Trade Statistics
• Asia Pacific Lingerie Market - Opportunity Assessment By Countries
• Asia Pacific Lingerie Market - Opportunity Assessment By Type
• Asia Pacific Lingerie Market - Opportunity Assessment By Distribution Channel
• Asia Pacific Lingerie Market - Top Companies Market Share
• Asia Pacific Lingerie Market - Top Companies Profiles
• Asia Pacific Lingerie Market - Comparison of Players in Technical and Operating Parameters
• Asia Pacific Lingerie Market - Strategic Recommendations

Markets Covered

The market report provides a detailed analysis of the following market segments:

By Countries

• China
• India
• Japan
• Australia
• Indonesia
• Philippines
• Thailand
• Malaysia
• Singapore
• Rest of Asia

By Type

• Brassiere
• Knickers
• Shape Wear
• Others

By Distribution Channel

• Specialty Stores
• Multi-Brand Stores
• Online