China Lingerie Market (2025-2029) | Analysis, Growth, Trends, Size, Value, Companies, Revenue, Forecast, Industry, Outlook & Share

China Lingerie Market Highlights

Topics Covered in the China Lingerie Market Report

The China Lingerie Market report thoroughly covers the market by type, and distribution channels,. The market report provides an unbiased and detailed analysis of ongoing market trends, opportunities/high growth areas, and market drivers, which would help stakeholders to devise and align their market strategies according to the current and future market dynamics.

China Lingerie Market Synopsis

The China Lingerie Market has been steadily expanding, fueled by increasing disposable incomes, an expanding the middle-class population, and the growing influence of Western fashions. Increasing consumer focus on style, comfort, and quality continues to rise demand for high-end and designer lingerie. The rapid growth of e-commerce and mobile commerce platforms is also fueling growth, making lingerie more accessible in lower-tier cities. In addition, government initiatives promoting domestic consumption and support the textile and fashion industries are strengthening the market long-term outlook.

Evaluation of Growth Drivers in the China Lingerie Market

Below mentioned are some prominent drivers and their influence to the market dynamics:

The China Lingerie Market size is projected to grow at the CAGR of 6.43% during the forecast period of 2025-2029. The China Lingerie Market Growth is driven by increasing disposable incomes and the expansion of the middle-class population, which is fueling greater spending on lifestyle and fashion goods. Consumers are mostly prioritizing comfort, quality, and stylish designs, leading to strong growth in premium and designer lingerie. Western fashion influences and changing social attitudes are encouraging wider acceptance of lingerie as a mainstream fashion category, while increasing urbanization continues to support the demand across both high-tier and lower-tier cities.

Evaluation of Restraints in the China Lingerie Market

Below mentioned are some major restraints and their influence to the market dynamics:

China Lingerie Market Challenges

While the China Lingerie Industry is on a high growth trajectory it is burdened with various issues. There is significant competition between domestic and international brands, which negatively affects prices, creativity with product use and development, and creating a market differentiator for brands. Counterfeit goods are a major challenge as well, particularly on e-commerce platforms, as they erode consumer confidence and revenue for vendors. Cultural conservatism in some rural and lower-tier markets also limits adoption of lingerie items, particularly shapewear and luxury items. 

China Lingerie Market Trends

Several prominent trends reshaping the market growth include:

• Body Positivity & Inclusivity - There is a growing demand for lingerie collections that accommodate a variety of body types and offer plus-size products and all-inclusive product offerings.
• Premiumization - Higher-end designer lingerie and luxury products are experiencing greater demand as urban and affluent classes desire them.
• E-commerce & Social Commerce - Online and live-stream shopping are swiftly evolving to become the main channel of sales.
• Sustainable Lingerie - Fabrics that are eco-friendly such as organic cotton, bamboo, and recycled lace are seeing more usage.
• Smart & Functional Wear - Lingerie imbedded with technology or multifunctional shapewear products providing additional comfort or support that are being introduced.

Investment Opportunities in the China Lingerie Industry

Some prominent investment opportunities in the market include:

• Sustainable Lingerie Lines – Creating eco-friendly lingerie lines to meet the increasing demand for sustainable fashion.
• Expansion into Tier 3 & Tier 4 Cities – Establishing distribution in smaller cities where income continue to rise.
• Luxury & Premium Segments – Selling luxury lingerie lines to high-net-worth consumers.
• Tech-Integrated Shapewear – Developing innovative functional lingerie that combines comfort, support, and tech.
• Direct-to-Consumer Channels – Investing in digital-first lingerie brands that have strong online presence and brand value.

Top 5 Leading Players in the China Lingerie Market

Some leading players operating in the market include:

1. Cosmo Lady (China) Holdings Company Limited

Cosmo Lady is one of China’s largest lingerie companies, offering affordable and mass-market lingerie products across multiple categories.

2. Aimer Group

Aimer is a premium Chinese lingerie brand specializing in high-quality brassieres, shapewear, and intimate apparel with a strong retail network.

3. Victoria’s Secret (China operations)

Victoria’s Secret is a globally recognized lingerie brand focusing on luxury, fashion-forward collections, and marketing-driven consumer appeal in China.

4. Embry Holdings Limited

Embry Holdings manufactures and retails lingerie and sleepwear, offering mid-range and premium collections across major Chinese cities.

5. Triumph International (China)

Triumph International is a well-established European lingerie brand with a strong presence in China, focusing on premium brassieres and shapewear.

Government Regulations Introduced in the China Lingerie Market

According to Chinese Government data, The Chinese government has launched various initiatives to enhance the textile and fashion sectors, which will benefit the lingerie sector. The Made in China 2025 programs address research and innovation in textiles and technical and high-tech fabrics. The “Dual Circulation Strategy” policy is stimulating domestic consumption and luxury spending on lifestyle and fashion products, including lingerie. E-commerce governing bodies e.g., the Ministry of Commerce (MOFCOM) provide regulatory frameworks addressing counterfeits to improve consumer protection, creating a better retail environment for lingerie brands.

Future Insights of the China Lingerie Market

The China Lingerie Market Share is expected to expand steadily in the coming years. Growth will be fostered by trends of premiumization, increasing market penetration via e-commerce, and rising acceptance of Western fashion trends. Adoption will be further stimulated by inclusive range offerings, and the increased focus on sustainability innovations associated with a product. Additionally, government policy focused on modernization of the textile industry and further consumer protection in e-commerce will facilitate long-term developments in the industry.

Market Segmentation Analysis

The report offers a comprehensive study of the subsequent market segments and their leading categories.

Brassiere to Dominate the Market – By Type

According to Ritika Kalra, Senior Research Analyst at 6Wresearch, the Brassiere category holds the largest market share in the China Lingerie Market. Brassieres are a daily necessity for women, and the rising demand for both functional and fashionable designs has strengthened their position. The premiumization of brassieres, including push-up, sports, and luxury collections, has also made this category a consistent leader across urban and affluent markets.

Online to Dominate the Market – By Distribution Channel

Among distribution channels, the Online segment dominates the China Lingerie Market. The surge of e-commerce platforms like Tmall, JD.com, and social commerce platforms such as Douyin has made lingerie widely accessible. Online channels enable brands to reach consumers across all city tiers while offering personalization, exclusive collections, and convenient delivery, making them the most dynamic growth channel in the market.

Key Attractiveness of the Report

• 10 Years of Market Numbers.
• Historical Data Starting from 2021 to 2024.
• Base Year: 2024.
• Forecast Data until 2029.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• China Lingerie Market Outlook
• Market Size of China Lingerie Market, 2024
• Forecast of China Lingerie Market, 2029
• Historical Data and Forecast of China Lingerie Revenues & Volume for the Period 2019 - 2029
• China Lingerie Market Trend Evolution
• China Lingerie Market Drivers and Challenges
• China Lingerie Price Trends
• China Lingerie Porter's Five Forces
• China Lingerie Industry Life Cycle
• Historical Data and Forecast of China Lingerie Market Revenues & Volume By Type for the Period 2019 - 2029
• Historical Data and Forecast of China Lingerie Market Revenues & Volume By Brassiere for the Period 2019 - 2029
• Historical Data and Forecast of China Lingerie Market Revenues & Volume By Knickers for the Period 2019 - 2029
• Historical Data and Forecast of China Lingerie Market Revenues & Volume By Shape Wear for the Period 2019 - 2029
• Historical Data and Forecast of China Lingerie Market Revenues & Volume By Others for the Period 2019 - 2029
• Historical Data and Forecast of China Lingerie Market Revenues & Volume By Distribution Channel for the Period 2019 - 2029
• Historical Data and Forecast of China Lingerie Market Revenues & Volume By Specialty Stores for the Period 2019 - 2029
• Historical Data and Forecast of China Lingerie Market Revenues & Volume By Multi Brands Stores for the Period 2019 - 2029
• Historical Data and Forecast of China Lingerie Market Revenues & Volume By Online for the Period 2019 - 2029
• China Lingerie Import Export Trade Statistics
• Market Opportunity Assessment By Type
• Market Opportunity Assessment By Distribution Channel
• China Lingerie Top Companies Market Share
• China Lingerie Competitive Benchmarking By Technical and Operational Parameters
• China Lingerie Company Profiles
• China Lingerie Key Strategic Recommendations

Market Covered

The report offers a comprehensive study of the subsequent market segments:

By Type

• Brassiere
• Knickers
• Shape Wear
• Others

By Distribution Channel

• Specialty Stores
• Multi-Brand Stores
• Online