Australia Lingerie Market (2020-2026) | Forecast, Industry, Growth, Revenue, Trends, Companies, Value, COVID-19 IMPACT, Outlook, Share, Size & Analysis

Market Forecast By Type (Brassiere, Knickers, Shape Wear, Others), By Distribution Channel (Specialty Stores, Multi Brands Stores, Online) And Competitive Landscape
Product Code: ETC042376 Publication Date: Jan 2021 Updated Date: May 2024 Product Type: Report
Publisher: 6Wresearch No. of Pages: 70 No. of Figures: 35 No. of Tables: 5

Australia Lingerie Market Competition 2023

Australia Lingerie market currently, in 2023, has witnessed an HHI of 4313, Which has decreased slightly as compared to the HHI of 5444 in 2017. The market is moving towards concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.

Australia Export Potential Assessment For Lingerie Market (Values in USD Thousand)


Australia Lingerie Market Overview

The Australia lingerie market caters to consumers` preferences for intimate apparel, including bras, panties, sleepwear, and loungewear. With a focus on comfort, style, and body positivity, lingerie brands offer diverse designs, sizes, and materials to suit different preferences and occasions, driving market growth in the fashion and apparel industry.

Drivers of the market

The Australia lingerie market is influenced by factors such as changing fashion trends, evolving consumer preferences for comfort and style, and advancements in lingerie design and materials. Lingerie, including bras, panties, sleepwear, and shapewear, is worn for both functional and aesthetic purposes, catering to a wide range of body types, sizes, and personal preferences. Factors driving market growth include the expanding fashion industry, the rising demand for inclusive and body-positive lingerie options, and the growing trend towards athleisure and loungewear styles. Moreover, innovations in lingerie design, fabric technology, and sizing options contribute to market expansion by offering improved fit, support, and comfort for consumers. As lingerie brands embrace diversity and inclusivity in their product offerings and marketing strategies, the demand for lingerie is expected to continue increasing, driving market growth.

Challenges of the market

In the Australia lingerie market, challenges stem from changing consumer preferences, size inclusivity, and market competition. One significant hurdle is the need to cater to diverse body types and sizes, requiring lingerie brands and retailers to offer inclusive sizing options and design features that prioritize comfort and fit. Additionally, adapting to changing fashion trends and consumer preferences for sustainable and ethically produced lingerie poses challenges for manufacturers and retailers. Moreover, competition from fast fashion brands and online retailers further intensifies market competition, requiring differentiation and brand positioning strategies to maintain market share and profitability.

Government Policy of the market

Australia government regulations concerning the lingerie market may include standards for garment safety, labeling requirements, and advertising guidelines. Policies aim to protect consumers from substandard products, ensure accurate representation of lingerie products, and uphold industry integrity and ethics.

Key Highlights of the Report:

  • Australia Lingerie Market Outlook
  • Market Size of Australia Lingerie Market, 2019
  • Forecast of Australia Lingerie Market, 2026
  • Historical Data and Forecast of Australia Lingerie Revenues & Volume for the Period 2016 - 2026
  • Australia Lingerie Market Trend Evolution
  • Australia Lingerie Market Drivers and Challenges
  • Australia Lingerie Price Trends
  • Australia Lingerie Porter's Five Forces
  • Australia Lingerie Industry Life Cycle
  • Historical Data and Forecast of Australia Lingerie Market Revenues & Volume By Type for the Period 2016 - 2026
  • Historical Data and Forecast of Australia Lingerie Market Revenues & Volume By Brassiere for the Period 2016 - 2026
  • Historical Data and Forecast of Australia Lingerie Market Revenues & Volume By Knickers for the Period 2016 - 2026
  • Historical Data and Forecast of Australia Lingerie Market Revenues & Volume By Shape Wear for the Period 2016 - 2026
  • Historical Data and Forecast of Australia Lingerie Market Revenues & Volume By Others for the Period 2016 - 2026
  • Historical Data and Forecast of Australia Lingerie Market Revenues & Volume By Distribution Channel for the Period 2016 - 2026
  • Historical Data and Forecast of Australia Lingerie Market Revenues & Volume By Specialty Stores for the Period 2016 - 2026
  • Historical Data and Forecast of Australia Lingerie Market Revenues & Volume By Multi Brands Stores for the Period 2016 - 2026
  • Historical Data and Forecast of Australia Lingerie Market Revenues & Volume By Online for the Period 2016 - 2026
  • Australia Lingerie Import Export Trade Statistics
  • Market Opportunity Assessment By Type
  • Market Opportunity Assessment By Distribution Channel
  • Australia Lingerie Top Companies Market Share
  • Australia Lingerie Competitive Benchmarking By Technical and Operational Parameters
  • Australia Lingerie Company Profiles
  • Australia Lingerie Key Strategic Recommendations
Frequently Asked Questions About the Market Study (FAQs):
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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Australia Lingerie Market Overview

3.1 Australia Country Macro Economic Indicators

3.2 Australia Lingerie Market Revenues & Volume, 2019 & 2026F

3.3 Australia Lingerie Market - Industry Life Cycle

3.4 Australia Lingerie Market - Porter's Five Forces

3.5 Australia Lingerie Market Revenues & Volume Share, By Type, 2019 & 2026F

3.6 Australia Lingerie Market Revenues & Volume Share, By Distribution Channel, 2019 & 2026F

4 Australia Lingerie Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.3 Market Restraints

5 Australia Lingerie Market Trends

6 Australia Lingerie Market, By Types

6.1 Australia Lingerie Market, By Type

6.1.1 Overview and Analysis

6.1.2 Australia Lingerie Market Revenues & Volume, By Type, 2016 - 2026F

6.1.3 Australia Lingerie Market Revenues & Volume, By Brassiere, 2016 - 2026F

6.1.4 Australia Lingerie Market Revenues & Volume, By Knickers, 2016 - 2026F

6.1.5 Australia Lingerie Market Revenues & Volume, By Shape Wear, 2016 - 2026F

6.1.6 Australia Lingerie Market Revenues & Volume, By Others, 2016 - 2026F

6.2 Australia Lingerie Market, By Distribution Channel

6.2.1 Overview and Analysis

6.2.2 Australia Lingerie Market Revenues & Volume, By Specialty Stores, 2016 - 2026F

6.2.3 Australia Lingerie Market Revenues & Volume, By Multi Brands Stores, 2016 - 2026F

6.2.4 Australia Lingerie Market Revenues & Volume, By Online, 2016 - 2026F

7 Australia Lingerie Market Import-Export Trade Statistics

7.1 Australia Lingerie Market Export to Major Countries

7.2 Australia Lingerie Market Imports from Major Countries

8 Australia Lingerie Market Key Performance Indicators

9 Australia Lingerie Market - Opportunity Assessment

9.1 Australia Lingerie Market Opportunity Assessment, By Type, 2019 & 2026F

9.2 Australia Lingerie Market Opportunity Assessment, By Distribution Channel, 2019 & 2026F

10 Australia Lingerie Market - Competitive Landscape

10.1 Australia Lingerie Market Revenue Share, By Companies, 2019

10.2 Australia Lingerie Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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