6wresearch logo

MCC group aspires to take Kodak to 7% of digital camera market in India

October 10, 2013

Delhi based MCC group aims to place Kodak digital cameras at 7% of the total digital camera market in India, recently, after it attained its exclusive distribution rights in six countries including India.

Ajay Mehta, founder and MD, MCC group said that the company is aiming at selling 2 lakh units by the end of September, next year. However, observed that the rupee devaluation has led to difficult decision making.

He said, "Initially we calculated at Rs 52 or 53 (exchange rate per dollar) but now we are calculating at Rs 63; that is a 20% jump and it is huge. No brand makes 20 % margin and it will affect the consumption rate. However, we will cut ourselves down to profit our partners."

In the entry level and lower mid-end cameras, we will focus on with the distribution network, which are the retail stores but for upper mid and high-end cameras, we will be focusing on large format retailers because they have a good presence in the tier-I cities, said Mehta while talking about go-to- market strategy. The distributor plans to add 75-100 resellers in tier-2 and -3 markets by the end of September next year. He informed, "However, Camera is not a commodity which is sold like salt and pepper, it is a specialty trade. So there are specialists who deal with it and we will go to this specialist."

According to 6Wresearch, around 4,48, 950 cameras, including DSLRs--were shipped in CY Q2 2013 and brands like Sony, Canon and Nikon held 90% of the market share in terms of units. Kodak was out of the market for about 1 year, after it filed bankruptcy in January last year. However, the company announced its exit from bankruptcy protection on September 3, this year.

http://www.dqweek.com/dq-week/news/198045/mcc-aspires-kodak-digital-camera-market-india

      Browse More Report

India Switchgear Market (2017-2022)

By Voltage (Low Voltage Switchgear (<1.1KV) (MCB, MCCB, C&R, ACB, DB, RCD, COS and Others), Medium Voltage Switchgear (3 KV – 36 KV) (Indoor Switchgear (ISG), Outdoor Switchgear (OSG), Ring Main Unit (RMU) and Compact Secondary Switchgear (CSS)

Read More

India A3/A4 Printer Market, CY H1 2016

According to 6Wresearch, India A3/A4 printer market reached over 1.4 million units in CY H1 2016. In terms of unit shipments, Hewlett Packard led the market followed by Canon and Epson.

Read More

India Pico Projector Market, CY H1 2016

According to 6wresearch, India Pico projector market (brightness up to 500 Lumens) recorded a considerable decline of more than 50% in CY H1 2016 as compared to the same period previous year.

Read More

India Projector Market, CY H1 2016

According to 6wresearch, India Projector (above 500 Lumens) market registered 0.13 million units in CY H1 2016, registering a considerable growth of around 38% compared to the same period

Read More

Saudi Arabia Package Substation Market (2016-2022)

Market Forecast by Types (Less than 36KV and 36KV to 150KV), Verticals (Industrial, Public Infrastructure, Residential, Power Utilities and Others), Regions (Central, Western, Eastern and Southern) and Competitive Landscape

Read More

India Cheque Scanner Market (2017-2022)

Market Forecast By Types (Single Feed and Multi Feed), Applications (Desktop and Kiosks), Regions (North, South, East and Western), Specifications and Competitive Landscape

Read More

GCC Solar Equipment Market (2016-2022)

Market Forecast by Types (Solar Photovoltaics (PV Modules, Mounting Structures, Inverters and Others) and Concentrated Solar Power Power (Solar Collectors and Towers, Thermal Energy Storage, Receiver and Others)), Countries (Saudi Arabia, UAE, Kuwait, Qatar, Oman and Bahrain) and Competitive Landscape

Read More

India Solar Water Pumping System Market (2017-2022)

Market Forecast by Power Rating (Up to 3HP, 3.1 to 10HP and Above 10HP), Design Type (Surface and Submersible), Drive Type (AC Motor and DC Motor), Applications (Lift Irrigation and Others), Regions (North, South, East and West) and Competitive Landscape

Read More


Our Key Clients
6wreserach client list