Mobile Application Market Size | Industry Trends & Forecast 2025

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Code: MTA10178

Publication Date: Oct 2025

What is the size of Mobile Application Market?

[/According to 6Wresearch internal database and industry insights, the Mobile Application Market was valued at USD 230 Billion in 2024 and is expected to reach USD 570 Billion by 2031, growing at a CAGR of 13.7% during 2025-2031.

The principal catalysts of this growth are growing smartphone, increased demand for mobile service delivery, and strong app development in all sectors, including e-commerce, entertainment, and healthcare.

Growth Factors for Mobile Application Industry

Heightened smartphone usage and internet connectivity with more mobile apps.
Growth in demand for on-service delivery, especially in ride-hailing and food delivery, and e-commerce.
The growth of mobile gaming and augmented reality (AR) apps.
Rising mobile payment options and the use of digital wallets enable mobile commerce.
Growing interest in fitness and health apps that are mobile-based.

Mobile Application Market Trends

The mobile application market is experiencing rapid trends where businesses across industries are increasingly adopting mobile-first strategies. There is greater emphasis on the use of Artificial Intelligence (AI) and Efforts (ML) algorithms to provide more personalised user experiences. Further, cross-platform app development frameworks are gaining traction in simplifying the app development and deployment process, and security and privacy features are garnering more attention due to increasing data breaches and cyber threats.

Emerging Developments in the Mobile Application Market

The Mobile Application Market is experiencing key developments such as the rise of Progressive Web Apps (PWAs) that deliver a native app-like experience without requiring downloads. Also, the integration of AI-powered chatbots and voice assistants is transforming user interaction within apps. Additionally, the advent of 5G technology is expected to revolutionize mobile applications by enabling faster data transfer speeds, enhancing app functionalities, and improving real-time user experiences.