Australia Hair Styling Products Market (2025-2031) | Value, Share, Growth, Trends, Outlook, Industry, Forecast, Revenue, Companies, Size, COVID-19 IMPACT & Analysis

Topics Covered in the Australia Hair Styling Products Market Report

The Australia Hair Styling Products Market report thoroughly covers the market by product, by end use, by gender and by sales channel. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Australia Hair Styling Products Market Synopsis

The Australia Hair Styling Products Market is dynamic and evolving and is projected to attain steady growth in the coming years driven by consumer preferences, fashion trends, innovation, and regulatory considerations.  The market is also going through certain challenges that can hamper its growth to a certain extent shortly. 

According to 6Wresearch, the Australia Hair Styling Products Market size is expected to grow at a significant CAGR of 6.57% during the forecast period 2024-2030. The Hair Styling Products market in Australia is influenced by various factors such as consumer preferences, fashion trends, innovation, regulatory considerations, continued innovation and product differentiation. The market offers a diverse range of hair styling products, including hair gels, waxes, pomades, mousses, sprays, creams, serums, and styling powders. These products cater to different hair types, textures, lengths, and styling preferences, providing options for volumizing, smoothing, defining curls, adding shine, and holding hairstyles in place. Rising disposable income levels among Australians contribute to increased spending on personal care and grooming products, including hair styling products. These factors will influence the Australia Hair Styling Products Market Growth.

Despite the benefits of Hair Styling Products solutions, there are some challenges in the Hair Styling Products market. Raw material costs and availability and market competition can impact the Hair Styling Products businesses. The hair styling products market is vulnerable to supply chain disruptions, including raw material shortages and transportation delays. Fluctuations in inflation and consumer spending patterns can impact purchasing power and consumer willingness to spend on non-essential grooming products, affecting market demand and growth prospects. These challenges highlight the complexity and dynamic nature of the Hair Styling Products landscape in Australia, necessitating proactive strategies to overcome them.

Australia Hair Styling Products Industry: Leading Players

Leading players in the market are L'Oreal, Procter & Gamble, Unilever, and Henkel AG & Co. These companies are constantly investing in research and development to enhance their Hair Styling Products and stay competitive. L'Oreal is a leading player in the Australian hair styling products market, offering a wide range of products under its popular brands like L'Oreal Paris, Garnier, and Redken. The company has been focusing on incorporating natural ingredients in their products to cater to the increasing demand for eco-friendly and sustainable alternatives. However, with the industry expected to continue growing, there is also potential for other companies to gain a larger share in the future. 

Australia Hair Styling Products Market: Government Regulations

Government regulations play a crucial role in shaping the Hair Styling Products market in Australia. The Australian Competition and Consumer Commission (ACCC) regulates consumer protection and fair-trading laws in the country, including those related to cosmetic products like hair styling products. The ACCC ensures that all hair styling products sold in Australia meet the mandatory safety and labelling standards set by the country's national regulator, Therapeutic Goods Administration (TGA). This ensures that consumers are protected from any potential harm caused by unsafe or misleading products. Companies found to be in violation of these regulations may face penalties or even product recalls

Future Insights of the Market

The Australia Hair Styling Products  market has been experiencing steady growth over the past few years. Consumer demand for eco-friendly and sustainable hair styling products will continue to rise. Manufacturers will focus on developing formulations with natural, biodegradable ingredients.Brands that prioritise sustainability and transparency in their product offerings will gain competitive advantage in the market.Digital technologies, including augmented reality (AR) and virtual reality (VR), will play a greater role in consumer engagement and product discovery.  The future of the Australia Hair Styling Products  Market seems promising since a number of factors have been supporting the market growth. 

Market Segmentation by Product

According to Dhaval, Research Manager, 6Wresearch, the hair spray segment currently holds the dominant share in the Australian Hair Styling Products  market. This can be attributed to their versatility and wide range of uses. Hair sprays are used for different purposes such as holding a style in place, adding volume, or taming frizz.

Market Segmentation by End Use

On the basis of End Use, the household segment holds the dominant share in the market as most consumers prefer to use hair styling products at home on a daily basis. This can be attributed to the increasing awareness of hair care and the growing trend of DIY hair styling.

Market Segmentation by Gender

On the basis of Gender, the female hair styling products segment holds the dominant share in the market. This can be attributed to the fact that women are usually more conscious about their appearance and tend to use a wider range of hair styling products for different occasions and styles.

Market Segmentation by Sales Channel

On the basis of Sales Channel, the supermarkets/hypermarkets segment holds the dominant share in the market. This can be attributed to the wide availability and convenience of purchasing hair styling products at these stores. 

Key Attractiveness of the Report

• 10 Years Market Numbers.
• Historical Data Starting from 2020 to 2023.
• Base Year: 2023
• Forecast Data until 2030.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• Australia Hair Styling Products Market Outlook
• Market Size of Australia Hair Styling Products Market, 2024
• Forecast of Australia Hair Styling Products Market, 2031
• Historical Data and Forecast of Australia Hair Styling Products Revenues & Volume for the Period 2021-2031
• Australia Hair Styling Products Market Trend Evolution
• Australia Hair Styling Products Market Drivers and Challenges
• Australia Hair Styling Products Price Trends
• Australia Hair Styling Products Porter's Five Forces
• Australia Hair Styling Products Industry Life Cycle
• Historical Data and Forecast of Australia Hair Styling Products Market Revenues & Volume By Product for the Period 2021-2031
• Historical Data and Forecast of Australia Hair Styling Products Market Revenues & Volume By Hair Gels for the Period 2021-2031
• Historical Data and Forecast of Australia Hair Styling Products Market Revenues & Volume By Hair Sprays for the Period 2021-2031
• Historical Data and Forecast of Australia Hair Styling Products Market Revenues & Volume By Styling Creams & Waxes for the Period 2021-2031
• Historical Data and Forecast of Australia Hair Styling Products Market Revenues & Volume By Hair Mousse for the Period 2021-2031
• Historical Data and Forecast of Australia Hair Styling Products Market Revenues & Volume By Others for the Period 2021-2031
• Historical Data and Forecast of Australia Hair Styling Products Market Revenues & Volume By End Use for the Period 2021-2031
• Historical Data and Forecast of Australia Hair Styling Products Market Revenues & Volume By Household for the Period 2021-2031
• Historical Data and Forecast of Australia Hair Styling Products Market Revenues & Volume By Salons & Spas for the Period 2021-2031
• Historical Data and Forecast of Australia Hair Styling Products Market Revenues & Volume By Fashion Industry for the Period 2021-2031
• Historical Data and Forecast of Australia Hair Styling Products Market Revenues & Volume By Gender for the Period 2021-2031
• Historical Data and Forecast of Australia Hair Styling Products Market Revenues & Volume By Male Hair Styling Products for the Period 2021-2031
• Historical Data and Forecast of Australia Hair Styling Products Market Revenues & Volume By Female Hair Styling Products for the Period 2021-2031
• Historical Data and Forecast of Australia Hair Styling Products Market Revenues & Volume By Unisex Hair Styling Products for the Period 2021-2031
• Historical Data and Forecast of Australia Hair Styling Products Market Revenues & Volume By Sales Channel for the Period 2021-2031
• Historical Data and Forecast of Australia Hair Styling Products Market Revenues & Volume By Wholesalers/Distributors for the Period 2021-2031
• Historical Data and Forecast of Australia Hair Styling Products Market Revenues & Volume By Supermarkets/Hypermarkets for the Period 2021-2031
• Historical Data and Forecast of Australia Hair Styling Products Market Revenues & Volume By Convenience Stores for the Period 2021-2031
• Historical Data and Forecast of Australia Hair Styling Products Market Revenues & Volume By Specialty Stores and Online Stores for the Period 2021-2031
• Australia Hair Styling Products Import Export Trade Statistics
• Market Opportunity Assessment By Product
• Market Opportunity Assessment By End Use
• Market Opportunity Assessment By Gender
• Market Opportunity Assessment By Sales Channel
• Australia Hair Styling Products Top Companies Market Share
• Australia Hair Styling Products Competitive Benchmarking By Technical and Operational Parameters
• Australia Hair Styling Products Company Profiles
• Australia Hair Styling Products Key Strategic Recommendations

Market Covered

The report offers a comprehensive study of the subsequent market segments:

By Product

• Hair Gels
• Hair Sprays
• Styling Creams & Waxes
• Hair Mousse
• Others

By End Use

• Household
• Salons & Spas
• Fashion Industry

By Gender

• Male Hair Styling Products
• Female Hair Styling Products
• Unisex Hair Styling Products

By Sales Channel

• Wholesalers/Distributors
• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Stores