Market Forecast By Product (Corded, Cordless), By Application (Professional, Individual), By Distribution Channel (Offline, Online) And Competitive Landscape
Product Code: ETC084108 | Publication Date: Jun 2021 | Updated Date: Apr 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Philippines Hair Dryer Market report thoroughly covers the market by product, by application, and by distribution channel. The market outlook report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
Philippines Hair Dryer Market is projected to grow during the forecast period on the back of changing lifestyles, increasing disposable income, and rising awareness for personal grooming among consumers. Furthermore, introduction of innovative products such as cordless & foldable hair dryers with advanced features is also expected to boost their demand in the country over the forecast period.
According to 6Wresearch, the Philippines Hair Dryer Market size is anticipated to grow at robust growth rate, reaching a CAGR of 5.9% during the forecast period of 2025-2031. The market for hair dryer has been expanding due to urbanization, rising fashion consciousness, and increased spending on personal grooming. The convenience of styling hair at home has led to higher adoption rates of hair dryers among consumers. However, the Philippines hair dryer industry encounters a range of challenges as it seeks to cater to the diverse needs of consumers. For instance, the product differentiation and innovation are one such aspect hindering the Philippines Hair Dryer Market Growth. As hair care technology advances, consumers demand features such as faster drying times, reduced heat damage, and energy efficiency. Moreover, economic factors, including fluctuations in currency exchange rates and disposable income, can impact consumer purchasing power and influence their spending on hair dryers. In general, the demand for cordless and compact hair dryers is increasing in the Philippines as they are more convenient and portable. The use of technologies such as ionic and ceramic technology and tourmaline coating is also gaining popularity as they help to reduce hair damage and improve the quality of hair. Apart from this, the growing demand for affordable and advanced hair dryers, the increasing number of beauty and hair care salons, and the rising trend of DIY hair styling offer immense opportunities for manufacturers and distributors in the Philippines.
The hair dryer market in the Philippines has been growing rapidly in recent years owing to increasing purchasing power, changing lifestyles, and the rising popularity of grooming and styling have contributed to this growth. The government has also played a crucial role in shaping this market by introducing policies and schemes to promote the growth of local players and incentivize foreign investments. The government of the Philippines has introduced several policies and schemes to support and encourage local players in the hair dryer market. The Department of Trade and Industry (DTI) has launched the "One Town, One Product" (OTOP) program that supports micro, small, and medium enterprises (MSMEs) in rural and urban areas. The government has also implemented the Philippine Export Development Plan (PEDP) that aims to increase exports of Philippine products and services.
The market for hair dryer of the Philippines has several leading companies. Among them, Philips is one of the leading global technological companies that produces innovative hair dryers. It has introduced a new range of hair dryers with advanced features, such as negative ion technology, ceramic heating systems, and variable heat settings. Another significant player in the market is Panasonic, a world-renowned electronics company that offers high-quality hair dryers with multiple features. Other significant players in the market include Dyson, Remington, and Conair. Dyson, an advanced technology company, specializes in air technology and has produced a range of hair dryers with intelligent heat control technology, which protects hair from overheating.
According to Nitesh Kumar, Research Manager, 6Wresearch, the cordless hair dryer segment is forecast to grow steadily as consumers are increasingly lookout for products that offer convenience, ease, and versatility of usage.
By Application, the professional segment is dominating the Philippines Hair Dryer Market Share, primarily driven by the growing trend of hair salons in the Philippines. The individual segment, such as women looking to style their hair at home, is expected to see significant growth in the coming years.
By Distribution Channel, Offline distribution channels hold the majority share of the market. On the other hand, the online segment is anticipated to witness significant growth in the coming years due to the rising acceptance of online shopping.
The report offers a comprehensive study of the subsequent market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Hair Dryer Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Hair Dryer Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Hair Dryer Market - Industry Life Cycle |
3.4 Philippines Hair Dryer Market - Porter's Five Forces |
3.5 Philippines Hair Dryer Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Philippines Hair Dryer Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 Philippines Hair Dryer Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Philippines Hair Dryer Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Philippines Hair Dryer Market Trends |
6 Philippines Hair Dryer Market, By Types |
6.1 Philippines Hair Dryer Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Philippines Hair Dryer Market Revenues & Volume, By Product, 2021 - 2031F |
6.1.3 Philippines Hair Dryer Market Revenues & Volume, By Corded, 2021 - 2031F |
6.1.4 Philippines Hair Dryer Market Revenues & Volume, By Cordless, 2021 - 2031F |
6.2 Philippines Hair Dryer Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Philippines Hair Dryer Market Revenues & Volume, By Professional, 2021 - 2031F |
6.2.3 Philippines Hair Dryer Market Revenues & Volume, By Individual, 2021 - 2031F |
6.3 Philippines Hair Dryer Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Philippines Hair Dryer Market Revenues & Volume, By Offline, 2021 - 2031F |
6.3.3 Philippines Hair Dryer Market Revenues & Volume, By Online, 2021 - 2031F |
7 Philippines Hair Dryer Market Import-Export Trade Statistics |
7.1 Philippines Hair Dryer Market Export to Major Countries |
7.2 Philippines Hair Dryer Market Imports from Major Countries |
8 Philippines Hair Dryer Market Key Performance Indicators |
9 Philippines Hair Dryer Market - Opportunity Assessment |
9.1 Philippines Hair Dryer Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Philippines Hair Dryer Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 Philippines Hair Dryer Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Philippines Hair Dryer Market - Competitive Landscape |
10.1 Philippines Hair Dryer Market Revenue Share, By Companies, 2024 |
10.2 Philippines Hair Dryer Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |