6wresearch logo

Britannia: Good Day All Along

September 24, 2018

The colours in the brand's earlier logo -red white and green are perhaps etched clearly in the memories of every middle aged Indian, especially those who associated biscuits with Britannia. What started as a supplier of service biscuits to Second World War armed forces has now transformed into a leading packaged food giant. Today the company continues to be on the path of reinventing itself and changing according to the times and consumer taste, aggressive competition and food industry reforms notwithstanding. Yes, it is true that not many brands can withstand the test of time, especially when market forces compel them to keep evolving and adjusting to newer demands and newer consumer preferences.

Britannia, which completed 100 years recently, is one of the few examples of a brand that has sustained its reputation for over a century now. The company was first set up in Kolkata in 1892 with an investment of Rs 295 and incorporated in 1918 as a public limited company. The other brand that comes close to Britannia in the same category is Parle G, which has shown brand endurance for nearly eight decades. Despite competition, Britannia has now grown to become a Rs 10,000 crore behemoth, which reaches 50 per cent of Indian consumers with its network of over five million retail outlets.

The company also has many firsts to its credit. In 1954, Britannia pioneered the high quality sliced and wrapped bread industry in India and, in 1963, the company ventured into the cakes portfolio. It first breached the Rs 100-crore mark in 1983 and entered dairy products in 1997. In 2007, Britannia industries formed a joint venture with the Khimji Ramdas Group and acquired a 70 per cent beneficial state in the Dubai-based Strategic Foods International 65.4 per cent in the Oman-based Al Sallan Food Industries.

Biscuit industry in India
India is currently the world's third largest biscuit manufacturing nation after the US and China. According to 6Wresearch, the Indian biscuit market is projected to reach $8.2 billion by 2023. Besides Britannia, major companies operating in the biscuit market of India include ITC, Parle Biscuits, Surya Food & Agro and Unibic Foods India. However, in the organised sector, the industry is dominated by Britannia and Parle, which account for 70 per cent of the industry's volumes.

Media Courtesy : Business World

      Browse More Report

Thailand Diesel Genset Market (2018-2024)

Market Forecast By kVA Rating (5kVA - 75kVA, 75.1kVA - 375kVA, 375.1kVA - 750kVA, 750.1kVA - 1000kVA and Above 1000kVA), By Applications (Residential, Hospitality, Commercial, Healthcare, Retail, Manufacturing, Oil & Gas and Power Utilities, Infrastructure...

Read More

India Video Surveillance Analytics Software Market (2018-2024)

Market Forecast By Macro Applications (Traffic Surveillance, Building Surveillance, City Surveillance and Business Intelligence), By Micro Applications (Perimeter Intrusion Detection, Pattern Recognition, Counting & Crowd Management, Automatic License Plate Recognition...

Read More

India Gas Genset Market (2018-2024)

Market Forecast By Rating (Up to 100 kVA, 100.1 kVA - 375 kVA, 375.1 kVA - 1,000 kVA and Above 1,000 kVA), By Verticals (Industrial, Commercial and Residential), By Applications (Standby Power, Primary Power and Peak Shaving), By Regions...

Read More

India Air Conditioner Market (2018-2024)

Market Forecast By Types (Window AC, Split AC, Floor Standing, Cassette AC, Packaged, Ducted / Ceiling Concealed, Centralized (Chiller, VRF/VRV and AHU/FCU)), By Applications (Residential, Commercial Buildings & Retail, Government & Transportation, Hospitality and Others...

Read More

Saudi Arabia Industrial Valves Market (2018-2024)

Market Forecast By Types (Gate, Globe, Check, Ball and Others), By Functionality (On/Off and Control), By Applications (Oil & gas, Water & Wastewater, Chemical & Petrochemical, Power & Utility, Construction and Others), By Regions (Eastern, Western, Central and Southern)...

Read More

Cambodia Diesel Genset Market (2018-2024)

Market Forecast By KVA Rating (5 - 30 kVA, 30.1 - 75 KVA, 75.1 - 375 kVA, 375.1 - 750 kVA, 750.1 - 1000 kVA and Above 1000 kVA), By Applications (Residential, Hospitality, Commercial including Offices and BFSI & Datacenter, Healthcare, Retail, Manufacturing, Oil & Gas and...

Read More

Saudi Arabia Software as a Service (SaaS) Market (2018-2024)

Market Forecast By Deployment (Private Cloud, Public Cloud and Hybrid Cloud), By End Users (Commercial Enterprises, BFSI (Banking, Financial Services and Insurance), Hospitality and Healthcare, Industrial and Manufacturing, Government and Transportation...

Read More

Malaysia Diesel Genset Market (2014-2024)

Market Forecast By KVA Rating (5 - 30 kVA, 30.1 - 75 KVA, 75.1 - 375 kVA, 375.1 - 750 kVA, 750.1 - 1000 kVA and Above 1000 kVA), By Applications (Residential, Hospitality, Commercial (Offices, BFSI & Datacenters), Healthcare, Retail, Manufacturing, Oil & Gas and Power Utilities...

Read More

Myanmar Diesel Genset Market (2018-2024)

Market Forecast By kVA Rating (5kVA - 30kVA, 30.1kVA- 75kVA, 75.1kVA - 375kVA, 375.1kVA - 750kVA, 750.1kVA - 1000kVA and Above 1000kVA), By Applications (Residential, Hospitality, Commercial, Healthcare, Retail, Manufacturing, Oil & Gas and Power Utilities...

Read More

Philippines Diesel Genset Market (2018-2024)

Market Forecast By kVA Rating (5kVA - 30kVA, 30.1kVA - 75kVA, 75.1kVA - 375kVA, 375.1kVA - 750kVA, 750.1kVA - 1000kVA and Above 1000kVA), By Applications (Residential, Hospitality, Commercial, Healthcare, Retail, Manufacturing, Oil & Gas Power Utilities...

Read More

India Video Surveillance Market (2018-2024)

Market Forecast By Components (Surveillance Cameras (Analog Camera and IP/Network Camera), Surveillance Recorder (DVR and NVR), Surveillance Encoder and Video Management Software)), By Specification (Outdoor/ Indoor, Form Factor and Megapixel), By Applications...

Read More


Our Key Clients
6wreserach client list


6Wresearch Events
6wreserach events