Apple’s changing marketing and promotional activities in India are finally paying off. In-spite of decline being witnessed in the Indian Tablet PC market, Apple is registering a continuous growth in the last two quarters. The growth of Apple in the Indian Tablet PC market is primarily due to the increasing demand for its low cost Tablets, especially iPad Mini. In the coming quarters, Apple is expected to increase its market share on account of growing popularity for its Tablets amongst the Indian consumers.
According to 6Wresearch, India’s Tablet PC Market shipments reached 0.75 million units in CY Q1 2014, demonstrating a decline of 17% over CY Q1 2013. SAMSUNG remains the market leader followed by MICROMAX and APPLE. Samsung commands the Indian market, especially in the 7 to 8 inches tablet PC segment. On the other hand, Micromax’s low cost business model has helped them to occupy significant share in the India’s Tablet PC market.
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6Wresearch publishes monthly/quarterly/annual shipments data of Tablet PC market in India. The publication would enable the player to enter or devise strategies to expand its presence in India Tablet PC market by monitoring the shipments data by various types and specifications on a regular basis. This would also allow Companies to track their competitors’ performance on a periodical basis.