How big is the Data Analytics Market | Trends, Tools & Forecast to 2025

Q: What is the size of the data analytics market?

Data analytics market was valued at USD 62.8 billion in 2025 and is projected to reach USD 172.3 billion by 2031.

Q: What is the CAGR of the data analytics market for 2025–2031?

Data analytics market is expected to grow at a CAGR of 13.6% during the forecast period.

Q: What are the current trends in the data analytics market?

Data analytics market trends include the rise of cloud analytics, use of AI and ML, real-time data processing, and growing emphasis on data privacy.

Q: What are the key drivers of the data analytics market?

Data analytics market is driven by factors such as increased cloud adoption, digital transformation, growing demand for real-time insights, and AI integration.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

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Code: MTA5702

Publication Date: Jul 2025

What is the Data analytics Market Size?

According to 6Wresearch internal database and industry insights, the Global Data analytics market was valued at USD 62.8 billion in 2024 and is anticipated to exceed USD 172.3 billion by 2031, registering a steady at a CAGR of 13.6% during the forecast period.

Data analytics market is witnessing rapid growth due to the increasing demand for data-driven decision-making across businesses. Key drivers include the integration of AI and machine learning into analytics platforms, the rise in digital transformation initiatives across industries, growing cloud adoption, and the need for real-time analytics to improve customer experience and operational efficiency.

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Major Growth Factors of the Data analytics Market

Increasing demand for data-driven decision-making
Rising adoption of cloud-based analytics solutions
Integration of AI and machine learning in analytics
Expansion of big data technologies
Growing use of IoT devices generating large data volumes
Need for improved customer insights and personalization
Rapid digital transformation in enterprises
Rise in cybersecurity and fraud analytics tools

Data analytics Market Trends

Data analytics market is anticipated to undergo robust transformation with the expansion of self-service analytics tools, rising use of predictive and prescriptive analytics, and increasing reliance on cloud-native platforms. There is also a growing emphasis on data governance, privacy, and democratization of analytics among all business users.

Emerging Developments in the Data analytics Market

Data analytics market is estimated to witness massive developments such as the incorporation of generative AI to enhance automated insights, the evolution of edge analytics for real-time decision-making closer to data sources, and increased investment in industry-specific analytics solutions. The expansion of analytics-as-a-service models is also gaining traction.