Plant-Based Protein Market Size | Industry Trends & Growth Insights 2025

What is the size of Plant-based protein Market?

The main drivers of this growth are the rising popularity of functional snacks and meals containing plant proteins, consumers’ more health-conscious and wellness-minded lifestyles, and the growing use of novel sources such as pea, hemp and other pulses to diversify protein intake.

Growth Factors for Plant-based Protein Industry

• Growing interest in plant-based and natural beverages as substitutes for conventional coffee.
• Demand for functional drinks is being driven by the rising incidence of lifestyle-related health problems.
• Popularity among wellness groups and fitness enthusiasts due to its positive effects on immunity and cognition.
• The expansion of subscription-based coffee services and online retail.
• Innovation in ready-to-drink and flavoured Plant-based protein.

Plant-Based Protein Market Trends 

Trends in the Plant-based protein market demonstrate a growth in ready-to-drink (RTD) and powder formats designed for on-the-go convenience. Clean-label, vegan, non-GMO, and allergen-free claims are becoming increasingly attractive for manufacturers looking to capture wellness-minded buyers. Innovation in ingredients is enabling textured formats and meat alternatives to simulate animal-based protein, while plant-based protein isolates such as pea and rice are able to deliver improved resultant function and taste.

Emerging Developments in the Plant-Based Protein Market

Developments in the Plant-based protein market include an increase in investment in extraction and processing solutions for high-purity isolates and textured protein ingredients from peas and grains. Manufacturers are introducing single-serve sachet options, ambient shelf-stable powders, and fortified meal-replacement bars. E-commerce and direct-to-consumer subscription models are enabling more rapid new-product introductions and extending consumer reach across a variety of channels.

List of Leading Companies in the Plant-based Protein Market

Some of the leading companies include:

• Archer-Daniels-Midland Company
• Cargill, Incorporated
• Roquette Frères
• Ingredion Incorporated
• Kerry Group plc
• International Flavors & Fragrances, Inc.
• Now Health Group, Inc.

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