| Product Code: ETC5687591 | Publication Date: Nov 2023 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
Armenia import trend for the eye makeup market saw significant growth from 2023 to 2024, with a growth rate of 29.37%. The compound annual growth rate (CAGR) for the period of 2020 to 2024 stood at 19.78%. This surge in imports can be attributed to a notable shift in consumer demand towards eye makeup products, indicating a strengthening market stability and increasing interest in this segment.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Armenia Eye Makeup Market Overview |
3.1 Armenia Country Macro Economic Indicators |
3.2 Armenia Eye Makeup Market Revenues & Volume, 2022 & 2032F |
3.3 Armenia Eye Makeup Market - Industry Life Cycle |
3.4 Armenia Eye Makeup Market - Porter's Five Forces |
3.5 Armenia Eye Makeup Market Revenues & Volume Share, By Product Type, 2022 & 2032F |
3.6 Armenia Eye Makeup Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
4 Armenia Eye Makeup Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income levels in Armenia leading to higher spending on beauty products. |
4.2.2 Growing influence of social media platforms in driving trends and awareness for eye makeup products. |
4.2.3 Rising popularity of makeup tutorials and beauty influencers promoting eye makeup products. |
4.3 Market Restraints |
4.3.1 Economic instability in the region affecting consumer purchasing power. |
4.3.2 Limited availability of premium eye makeup brands in Armenia. |
4.3.3 Cultural factors impacting the acceptance and adoption of certain eye makeup trends. |
5 Armenia Eye Makeup Market Trends |
6 Armenia Eye Makeup Market Segmentations |
6.1 Armenia Eye Makeup Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Armenia Eye Makeup Market Revenues & Volume, By Mascara, 2022-2032F |
6.1.3 Armenia Eye Makeup Market Revenues & Volume, By Shadow, 2022-2032F |
6.1.4 Armenia Eye Makeup Market Revenues & Volume, By Liner, 2022-2032F |
6.1.5 Armenia Eye Makeup Market Revenues & Volume, By Pencil, 2022-2032F |
6.1.6 Armenia Eye Makeup Market Revenues & Volume, By Brow, 2022-2032F |
6.1.7 Armenia Eye Makeup Market Revenues & Volume, By Others, 2022-2032F |
6.2 Armenia Eye Makeup Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Armenia Eye Makeup Market Revenues & Volume, By Online, 2022-2032F |
6.2.3 Armenia Eye Makeup Market Revenues & Volume, By Offline, 2022-2032F |
7 Armenia Eye Makeup Market Import-Export Trade Statistics |
7.1 Armenia Eye Makeup Market Export to Major Countries |
7.2 Armenia Eye Makeup Market Imports from Major Countries |
8 Armenia Eye Makeup Market Key Performance Indicators |
8.1 Number of followers and engagement rates on social media accounts of eye makeup brands in Armenia. |
8.2 Search volume and trends for eye makeup related keywords on online platforms in Armenia. |
8.3 Participation and attendance rates in beauty events and workshops focusing on eye makeup in Armenia. |
9 Armenia Eye Makeup Market - Opportunity Assessment |
9.1 Armenia Eye Makeup Market Opportunity Assessment, By Product Type, 2022 & 2032F |
9.2 Armenia Eye Makeup Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
10 Armenia Eye Makeup Market - Competitive Landscape |
10.1 Armenia Eye Makeup Market Revenue Share, By Companies, 2025 |
10.2 Armenia Eye Makeup Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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