Market Forecast By Connectivity Type (Wired, Wireless), By Resolution (HD, UHD), By Vertical (Media & Entertainment, Consumer, Military & Defense, Travel & Tourism, Automotive, Commercial, Healthcare), By Camera Type (Single, Professional) And Competitive Landscape
Product Code: ETC4458276 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
Australia 360-Degree Camera Market report thoroughly covers the market by Connectivity type, resolution, vertical and Camera type. The market outlook report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
Australia 360-degree Camera Market is likely to grow in the forecast period with the advent of virtual reality, video conferencing, and augmented reality technologies, the demand for 360-degree cameras in the country has been on the rise. Australia has been an early adopter of tech innovations, and 360-degree cameras are one of them. The country's popularity as a tourist destination and advanced media and entertainment industry has created a huge demand for 360-degree cameras.
According to 6Wresearch, the Australia 360-degree Camera Market size is projected to grow at a CAGR of 21% during the forecast period of 2025-2031. The significant rise in virtual socializing, expansion of e-commerce, and an increase in the demand for high-quality imaging and video conferencing are the primary drivers of the 360-degree camera market in Australia. The rise of social media, video-sharing platforms, and gaming has fueled the need for immersive experiences, and 360-degree cameras are the perfect tool for capturing them. Additionally, advancements in 5G and network infrastructure have paved the way for devices with higher bandwidth, low latency, and high processing power.
This has led to an increase in the adoption of 360-degree cameras across various sectors, including healthcare, education, and manufacturing. One of the major challenges for the 360-degree camera market in Australia is the high cost associated with these cameras. The burgeoning demand for highly immersive video content across media, entertainment, and marketing sectors is the primary driving force behind the growth of the 360-degree camera market in Australia. 360-degree cameras allow users to capture more detailed and captivating videos and images with impressive clarity and quality. Furthermore, the increasing use of 360-degree cameras in applications like sports, tourism, and media has created new opportunities for market growth. The advent of high-end technological advancements, such as virtual reality and augmented reality, has further expanded the 360-degree camera market. Despite the growth, the market remains relatively niche, leading to higher production costs. Moreover, the limited availability of high-end hardware and software has hampered the growth of the market. Additionally, the lack of skilled professionals to work with these complex cameras and the need for specialized software for stitching the 360-degree visuals have posed significant challenges for manufacturers and consumers leading to a decline in Australia's 360-degree Camera Market Share.
In terms of government initiatives, the Australian government has been supportive of research and development activities in the technology sector. The introduction of tax incentives for companies engaging in R&D activities, along with funding support for startups, has been instrumental in promoting innovation in the 360-degree camera industry. The government has also been supportive of policies aimed at promoting the adoption of technology in various sectors such as education and tourism.
The Australia 360-degree Camera Industry is dominated by a few key players such as GoPro, Ricoh, Samsung, and LG Electronics, among others. These companies offer a wide range of products at varying price points, with different features and functionalities. The competition among these players has resulted in technological advancements, affordability, and the availability of a wider range of products.
Future insights indicate that the 360-degree camera market in Australia will continue to experience growth, primarily driven by the gaming and entertainment sectors. The introduction of new features such as 5G connectivity, AI-powered image and video stabilization, and advancements in camera hardware could lead to more significant market potential. Moreover, the adoption of 360-degree cameras in areas such as security and surveillance, industrial automation, and healthcare could open up new growth opportunities.
The Australia 360-degree camera market can be segmented into two categories based on connectivity type: wired and wireless. Wired cameras require cables for the transfer of data from the camera to the viewing device. Wireless cameras, on the other hand, transfer data wirelessly. With the increasing demand for advanced technology, wireless 360-degree cameras are expected to grow in the market. They offer convenience and flexibility and are easy to install and use.
The resolution of a camera determines the quality of images and videos captured. The two categories of resolution in 360-degree cameras are HD (high definition) and UHD (ultra-high definition). UHD cameras offer sharper and more detailed images and videos compared to HD cameras. With the increasing demand for high-quality images and videos, UHD cameras are expected to dominate the market shortly.
According to Ravi Bhandari, Research Head, 6Wresearch, the Australia 360-degree camera market can be segmented based on verticals such as media and entertainment, consumer, military and defence, travel and tourism, automotive, commercial, and healthcare. Media and entertainment, which includes virtual tours and gaming, is expected to dominate the market. However, the healthcare and automotive sectors are also expected to have significant growth due to their focus on safety and security.
The report offers a comprehensive study of the subsequent market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia 360-Degree Camera Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia 360-Degree Camera Market Revenues & Volume, 2021 & 2031F |
3.3 Australia 360-Degree Camera Market - Industry Life Cycle |
3.4 Australia 360-Degree Camera Market - Porter's Five Forces |
3.5 Australia 360-Degree Camera Market Revenues & Volume Share, By Connectivity Type, 2021 & 2031F |
3.6 Australia 360-Degree Camera Market Revenues & Volume Share, By Resolution , 2021 & 2031F |
3.7 Australia 360-Degree Camera Market Revenues & Volume Share, By Vertical, 2021 & 2031F |
3.8 Australia 360-Degree Camera Market Revenues & Volume Share, By Camera Type, 2021 & 2031F |
4 Australia 360-Degree Camera Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for immersive content creation in various industries such as real estate, tourism, and entertainment. |
4.2.2 Growing popularity of virtual reality (VR) and augmented reality (AR) technologies. |
4.2.3 Rise in adoption of 360-degree cameras for capturing events, travel experiences, and social media content. |
4.3 Market Restraints |
4.3.1 High initial cost of 360-degree cameras may limit mass adoption. |
4.3.2 Limited availability of compatible software and platforms for editing and sharing 360-degree content. |
4.3.3 Concerns regarding privacy and data security with the use of 360-degree cameras in public spaces. |
5 Australia 360-Degree Camera Market Trends |
6 Australia 360-Degree Camera Market, By Types |
6.1 Australia 360-Degree Camera Market, By Connectivity Type |
6.1.1 Overview and Analysis |
6.1.2 Australia 360-Degree Camera Market Revenues & Volume, By Connectivity Type, 2021 - 2031F |
6.1.3 Australia 360-Degree Camera Market Revenues & Volume, By Wired , 2021 - 2031F |
6.1.4 Australia 360-Degree Camera Market Revenues & Volume, By Wireless, 2021 - 2031F |
6.2 Australia 360-Degree Camera Market, By Resolution |
6.2.1 Overview and Analysis |
6.2.2 Australia 360-Degree Camera Market Revenues & Volume, By HD , 2021 - 2031F |
6.2.3 Australia 360-Degree Camera Market Revenues & Volume, By UHD, 2021 - 2031F |
6.3 Australia 360-Degree Camera Market, By Vertical |
6.3.1 Overview and Analysis |
6.3.2 Australia 360-Degree Camera Market Revenues & Volume, By Media & Entertainment, 2021 - 2031F |
6.3.3 Australia 360-Degree Camera Market Revenues & Volume, By Consumer, 2021 - 2031F |
6.3.4 Australia 360-Degree Camera Market Revenues & Volume, By Military & Defense, 2021 - 2031F |
6.3.5 Australia 360-Degree Camera Market Revenues & Volume, By Travel & Tourism, 2021 - 2031F |
6.3.6 Australia 360-Degree Camera Market Revenues & Volume, By Automotive, 2021 - 2031F |
6.3.7 Australia 360-Degree Camera Market Revenues & Volume, By Commercial, 2021 - 2031F |
6.4 Australia 360-Degree Camera Market, By Camera Type |
6.4.1 Overview and Analysis |
6.4.2 Australia 360-Degree Camera Market Revenues & Volume, By Single, 2021 - 2031F |
6.4.3 Australia 360-Degree Camera Market Revenues & Volume, By Professional, 2021 - 2031F |
7 Australia 360-Degree Camera Market Import-Export Trade Statistics |
7.1 Australia 360-Degree Camera Market Export to Major Countries |
7.2 Australia 360-Degree Camera Market Imports from Major Countries |
8 Australia 360-Degree Camera Market Key Performance Indicators |
8.1 Average time spent on 360-degree content consumption per user. |
8.2 Number of partnerships with VR/AR content creators and platforms. |
8.3 Percentage increase in the use of 360-degree cameras for professional content creation. |
8.4 Adoption rate of 360-degree cameras in key industries such as real estate, tourism, and events. |
9 Australia 360-Degree Camera Market - Opportunity Assessment |
9.1 Australia 360-Degree Camera Market Opportunity Assessment, By Connectivity Type, 2021 & 2031F |
9.2 Australia 360-Degree Camera Market Opportunity Assessment, By Resolution , 2021 & 2031F |
9.3 Australia 360-Degree Camera Market Opportunity Assessment, By Vertical, 2021 & 2031F |
9.4 Australia 360-Degree Camera Market Opportunity Assessment, By Camera Type, 2021 & 2031F |
10 Australia 360-Degree Camera Market - Competitive Landscape |
10.1 Australia 360-Degree Camera Market Revenue Share, By Companies, 2024 |
10.2 Australia 360-Degree Camera Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |