Australia Alcoholic Drinks Packaging Market (2026-2032) | Segmentation, Trends, Analysis, Companies, Forecast, Competitive Landscape, Outlook, Share, Value, Growth, Industry, Size & Revenue

Market Forecast By Material (Plastic, Paper, Metal, Glass, Others), By Package Type (Bottles, Metal Cans, Cartons, Jars, Pouches, Others), By Product (Beer, Spirit, Wine, Others) And Competitive Landscape

Product Code: ETC6173791 Publication Date: Sep 2024 Updated Date: Feb 2026 Product Type: Market Research Report
Publisher: 6Wresearch Author: Sumit Sagar No. of Pages: 75 No. of Figures: 35 No. of Tables: 20

Australia Alcoholic Drinks Packaging Market Growth Rate

According to 6Wresearch internal database and industry insights, the Australia Alcoholic Drinks Packaging Market is projected to grow at a compound annual growth rate (CAGR) of 6.8% during the forecast period 2026–2032.

Five-Year Growth Trajectory of the Australia Alcoholic Drinks Packaging Market with Core Drivers

Below mentioned are the evaluation of year-wise growth rate along with key drivers:

Year Est. Annual Growth (%) Growth Drivers
2021 4.5% Growing consumption of alcoholic beverages following relaxation of pandemic restrictions and resurgence of social events.
2022 490.00% Growth in on trade and off trade sales channels bolstering the requirement for packaged alcoholic drinks.
2023 520.00% Rising consumer preference for high-quality and craft alcoholic beverages needing differentiated packaging.
2024 5.6% Growth of retail formats and e commerce channels augmenting obtainability and variety of alcoholic drink packaging.
2025 6% Increasing demand for sustainable and eco friendly packaging solutions influencing packaging material choices.

Topics Covered in the Australia Alcoholic Drinks Packaging Market Report

The Australia Alcoholic Drinks Packaging Market report thoroughly covers the market by material, package type, and product. It provides an unbiased and detailed analysis of ongoing market trends, opportunities, challenges, and market drivers, helping stakeholders align their strategies with current and future market dynamics.

Australia Alcoholic Drinks Packaging Market Synopsis

Australia Alcoholic Drinks Packaging Market is expected to witness steady growth due to rising consumption of alcoholic beverages across on trade and off trade channels, growing demand for premium and craft drinks, and increasing focus on ecofriendly packaging solutions. The rising retail landscape, growth in e commerce platforms, and emerging consumer preferences for convenience are proliferating creativity in packaging materials and formats. Strict regulatory requirements for beverage safety and labelling are shaping packaging designs are further helping in the Australia Alcoholic Drinks Packaging Market Growth.

Evaluation of Growth Drivers in the Australia Alcoholic Drinks Packaging Market

Below mentioned are some prominent drivers and their influence on the Australia Alcoholic Drinks Packaging Market dynamics:

Drivers Primary Segment Affected Why It Matters (Evidence)
Rising Alcoholic Beverage Consumption Bottles, Cans, Cartons Increasing social and recreational consumption is driving demand for packaged alcoholic drinks across multiple formats.
Premiumization Trend Glass, Metal Consumers are wanting high-quality and craft alcoholic beverages, leading to differentiated packaging preferences.
Growth of E commerce Channels All Packages Online platforms are expanding their market spread and obtainability of distinctive packaged alcoholic drink options.
Sustainability Awareness Paper, Glass, Metal Consumer preference for ecofriendly materials is making the brands to adopt recyclable and sustainable packaging.
Stringent Labeling Regulations All Materials Regulations mandating product labelling are shaping  packaging designs and compliance standards.

Australia Alcoholic Drinks Packaging Market Size is projected to grow at a compound annual growth rate (CAGR) of 6.8% from 2026 to 2032. The market is proliferated by growing the need for packaged alcoholic drinks, emerging consumer preferences toward high-quality and craft beverages, and rising focus on sustainability in packaging materials. The spread of retail channels, consisting of supermarkets, liquor stores, and online marketplaces, is further augmenting product visibility and obtainability. Strict food and beverage safety standards and labelling requirements are augmenting packaging innovations, proliferating market expansion.

Evaluation of Restraints in the Australia Alcoholic Drinks Packaging Market

Below mentioned are some major restraints and their influence on the Australia Alcoholic Drinks Packaging Market dynamics:

Restraints Primary Segment Affected What This Means (Evidence)
High Cost of Sustainable Materials Glass, Paper Eco friendly and high-quality packaging materials can be expensive, impacting profit margins and costing.
Regulatory Compliance Complexity All Packages Adhering to strict alcohol labelling and packaging standards can raise functional prices.
Supply Chain Disruptions Metal, Plastic Material shortages and logistics challenges can impact production schedules and packaging availability.
Environmental Concerns over Waste Plastic, Metal Plastic and non-recyclable packaging materials go through criticism owing to environmental pollution issues.
Consumer Price Sensitivity All Segments Price sensitive consumers may want lower price packaging, restricting adoption of high-quality packaging formats.

Australia Alcoholic Drinks Packaging Market Challenges

Australia Alcoholic Drinks Packaging Industry go through challenges consisting of high cost of sustainable and high-quality materials, regulatory compliance complexity, and supply chain disruptions impacting material obtainability Environmental issues regarding to plastic and non-recyclable waste also create challenges. Cost sensitivity among price sensitivity consumers can limit demand for high-quality packaging. To overcome these challenges, companies are required to focus on price optimization, allocate money recyclable and sustainable material solutions, solidify supply chain resilience, and make sure compliance with evolving packaging and labelling regulations.

Australia Alcoholic Drinks Packaging Market Trends

Several notable trends are shaping the Australia Alcoholic Drinks Packaging Market dynamics:

  • Premium and Craft Packaging: Increasing preference for premium glass bottles, metal cans, and specialty packaging for craft beers and spirits.
  • Sustainable Packaging Solutions: Growing adoption of recyclable materials such as paper, glass, and metal to reduce environmental impact.
  • Lightweight Packaging: Use of lightweight and compact packaging formats for reduced transportation costs and convenience.
  • Smart and Interactive Labels: For improved consumer engagement brands are adopting QR codes and interactive and engaging  labels.

Investment Opportunities in the Australia Alcoholic Drinks Packaging Industry

Some notable investment opportunities in the Australia Alcoholic Drinks Packaging Industry are:

  • Sustainable Material Development: Allocation of money in recyclable and biodegradable packaging solutions, meeting with rising consumer need for eco-friendly products.
  • Premium Glass Bottle Production: Capacity growth for high -quality glass bottles to meet with the growing need from wine and spirit segments. 
  • Metal Can Innovations: Advancement of specialty metal cans for craft beer and ready-to-drink alcoholic beverages, offering to the rising trend of convenience and portability in packaging.

Top 5 Leading Players in the Australia Alcoholic Drinks Packaging Market

Below is the list of prominent companies leading in the Australia Alcoholic Drinks Packaging Market:

1. Orora Limited

Company Name Orora Limited
Established Year 1844
Headquarters Melbourne, Australia
Official Website Click Here

Orora Limited is a worldwide packaging solutions provider offering a wide range of glass, metal, and plastic packaging products for alcoholic beverages. The company supports premium packaging needs for wine, beer, and spirits with strong manufacturing and distribution capabilities.

2. Visy Industries

Company Name Visy Industries
Established Year 1948
Headquarters Melbourne, Australia
Official Website Click Here

Visy Industries is a leading packaging player offering sustainable packaging solutions including paper and fiberboard packages for alcoholic drinks. The company focuses on recyclable materials and innovative designs to support environmentally sustainable packaging.

3. Amcor Plc

Company Name Amcor Plc
Established Year 1860
Headquarters Zurich, Switzerland (Australian operations)
Official Website Click Here

Amcor is a global packaging leader with robust presence in Australia, offering diverse packaging materials such as plastics, metal, and specialty packaging for alcoholic beverages, emphasizing sustainability and innovation.

4. Crown Holdings, Inc.

Company Name Crown Holdings, Inc.
Established Year 1892
Headquarters Philadelphia, USA (Australian operations)
Official Website Click Here

Crown Holdings provides metal packaging solutions, including cans and closures, for beer and other alcoholic beverages. The company is known for high quality and durable metal packaging solutions tailored to the beverage industry.

5. Owens Illinois, Inc. (O I Glass)

Company Name Owens Illinois, Inc. (O I Glass)
Established Year 1903
Headquarters Perrysburg, USA (Australian operations)
Official Website Click Here

Owens Illinois is a global glass packaging manufacturer giving bottles and glass containers for wine, spirits, and beer. The company emphasizes premium glass packaging with high clarity and sustainability features.

Government Regulations Introduced in the Australia Alcoholic Drinks Packaging Market

According to Australian government data, regulations pertaining to alcoholic drinks packaging are guided by the Food Standards Australia New Zealand (FSANZ) standards, which ensure safety, labelling accuracy, and quality compliance for food and beverage packaging. The Australian Packaging Covenant Organization (APCO) supports sustainability initiatives supporting recyclable and ecofriendly packaging. Government policies encouraging waste reduction and recycling targets are proliferating the adoption of sustainable materials and decreasing the environmental impact. The National Environmental Protection Council (NEPC) sets guidelines to manage the lifecycle of packaging materials, further encouraging the transition to a circular economy in the packaging sector.

Future Insights of the Australia Alcoholic Drinks Packaging Market

Australia Alcoholic Drinks Packaging Market is predicted to grow steadily, proliferated by increasing need for high-quality and craft alcoholic beverages, sustainability trends, and growth in online sales channels. Growth of retail formats and growing consumer preference for convenience and differentiated packaging are expected to augment market growth. Advancements in smart packaging, traceability solutions, is likely to reshape market dynamics and it is making opportunities for differentiation and augmented consumer engagement. The switch towards lightweight packaging and eco-friendly materials is expected to lead to more cost-effective production processes and reduce the environmental footprint of the industry, further supporting long-term market sustainability.

Market Segmentation Analysis

The report offers a comprehensive study of the following market segments and their leading categories:

By Material – Glass to dominate the market

According to Kapil, Senior Research Analyst, 6Wresearch, Glass is expected to lead the Australia Alcoholic Drinks Packaging Market Share owing to its robust association with high-quality beverages like wine and spirits, excellent recyclability, and superior preservation qualities. Increased consumer preference for premium drink experiences further supports glass packaging dominance.

By Package Type – Bottles to dominate the market

Bottles are predicted to lead the market. It is due to their broad use for wine, spirits, and premium beers. Bottles give robust brand differentiation options and sustainable reuse or recycling potential, making them preferred in both retail and on trade channels.

By Product – Beer to dominate the market

Beer is expected to dominate the Australia Alcoholic Drinks Packaging Market due to consistently high consumption levels across the country. The popularity of craft beers, ready to drink alcoholic beverages, and packaged beer products drives broader packaging demand.

Key Attractiveness of the Report

  • 10 Years of Market Numbers.
  • Historical Data Starting from 2022 to 2025.
  • Base Year: 2025.
  • Forecast Data until 2032.
  • Key Performance Indicators Impacting the Market.
  • Major Upcoming Developments and Projects.

Key Highlights of the Report:

  • Australia Alcoholic Drinks Packaging Market Outlook
  • Market Size of Australia Alcoholic Drinks Packaging Market, 2025
  • Forecast of Australia Alcoholic Drinks Packaging Market, 2032
  • Historical Data and Forecast of Australia Alcoholic Drinks Packaging Revenues & Volume for the Period 2022- 2032F
  • Australia Alcoholic Drinks Packaging Market Trend Evolution
  • Australia Alcoholic Drinks Packaging Market Drivers and Challenges
  • Australia Alcoholic Drinks Packaging Price Trends
  • Australia Alcoholic Drinks Packaging Porter's Five Forces
  • Australia Alcoholic Drinks Packaging Industry Life Cycle
  • Historical Data and Forecast of Australia Alcoholic Drinks Packaging Market Revenues & Volume By Material for the Period 2022- 2032F
  • Historical Data and Forecast of Australia Alcoholic Drinks Packaging Market Revenues & Volume By Plastic for the Period 2022- 2032F
  • Historical Data and Forecast of Australia Alcoholic Drinks Packaging Market Revenues & Volume By Paper for the Period 2022- 2032F
  • Historical Data and Forecast of Australia Alcoholic Drinks Packaging Market Revenues & Volume By Metal for the Period 2022- 2032F
  • Historical Data and Forecast of Australia Alcoholic Drinks Packaging Market Revenues & Volume By Glass for the Period 2022- 2032F
  • Historical Data and Forecast of Australia Alcoholic Drinks Packaging Market Revenues & Volume By Others for the Period 2022- 2032F
  • Historical Data and Forecast of Australia Alcoholic Drinks Packaging Market Revenues & Volume By Package Type for the Period 2022- 2032F
  • Historical Data and Forecast of Australia Alcoholic Drinks Packaging Market Revenues & Volume By Bottles for the Period 2022- 2032F
  • Historical Data and Forecast of Australia Alcoholic Drinks Packaging Market Revenues & Volume By Metal Cans for the Period 2022- 2032F
  • Historical Data and Forecast of Australia Alcoholic Drinks Packaging Market Revenues & Volume By Cartons for the Period 2022- 2032F
  • Historical Data and Forecast of Australia Alcoholic Drinks Packaging Market Revenues & Volume By Jars for the Period 2022- 2032F
  • Historical Data and Forecast of Australia Alcoholic Drinks Packaging Market Revenues & Volume By Pouches for the Period 2022- 2032F
  • Historical Data and Forecast of Australia Alcoholic Drinks Packaging Market Revenues & Volume By Others for the Period 2022- 2032F
  • Historical Data and Forecast of Australia Alcoholic Drinks Packaging Market Revenues & Volume By Product for the Period 2022- 2032F
  • Historical Data and Forecast of Australia Alcoholic Drinks Packaging Market Revenues & Volume By Beer for the Period 2022- 2032F
  • Historical Data and Forecast of Australia Alcoholic Drinks Packaging Market Revenues & Volume By Spirit for the Period 2022- 2032F
  • Historical Data and Forecast of Australia Alcoholic Drinks Packaging Market Revenues & Volume By Wine for the Period 2022- 2032F
  • Historical Data and Forecast of Australia Alcoholic Drinks Packaging Market Revenues & Volume By Others for the Period 2022- 2032F
  • Australia Alcoholic Drinks Packaging Import Export Trade Statistics
  • Market Opportunity Assessment By Material
  • Market Opportunity Assessment By Package Type
  • Market Opportunity Assessment By Product
  • Australia Alcoholic Drinks Packaging Top Companies Market Share
  • Australia Alcoholic Drinks Packaging Competitive Benchmarking By Technical and Operational Parameters
  • Australia Alcoholic Drinks Packaging Company Profiles
  • Australia Alcoholic Drinks Packaging Key Strategic Recommendations

Market Covered

The report offers a comprehensive study of the following Australia Alcoholic Drinks Packaging Market segments:

By Material

  • Plastic
  • Paper
  • Metal
  • Glass
  • Others

By Package Type

  • Bottles
  • Metal Cans
  • Cartons
  • Jars
  • Pouches
  • Others

By Product

  • Beer
  • Spirit
  • Wine
  • Others

Australia Alcoholic Drinks Packaging Market (2026-2032): FAQs

The Australia Alcoholic Drinks Packaging Market is expected to grow at a compound annual growth rate of 6.8% during the forecast period from 2026 to 2032.
Key trends include sustainable packaging solutions, premium packaging formats, lightweight materials, and smart labels.
Regulations by FSANZ and sustainability targets set by APCO are helping in the growth of the market through shaping packaging design and labelling accuracy.
The future growth prospects for the market are the market will get continuous growth driven by premium beverage consumption and sustainability trends.
6Wresearch actively monitors the Australia Alcoholic Drinks Packaging Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Australia Alcoholic Drinks Packaging Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com
1 Executive Summary
2 Introduction
2.1 Key Highlights of the Report
2.2 Report Description
2.3 Market Scope & Segmentation
2.4 Research Methodology
2.5 Assumptions
3 Australia Alcoholic Drinks Packaging Market Overview
3.1 Australia Country Macro Economic Indicators
3.2 Australia Alcoholic Drinks Packaging Market Revenues & Volume, 2022 & 2032F
3.3 Australia Alcoholic Drinks Packaging Market - Industry Life Cycle
3.4 Australia Alcoholic Drinks Packaging Market - Porter's Five Forces
3.5 Australia Alcoholic Drinks Packaging Market Revenues & Volume Share, By Material, 2022 & 2032F
3.6 Australia Alcoholic Drinks Packaging Market Revenues & Volume Share, By Package Type, 2022 & 2032F
3.7 Australia Alcoholic Drinks Packaging Market Revenues & Volume Share, By Product, 2022 & 2032F
4 Australia Alcoholic Drinks Packaging Market Dynamics
4.1 Impact Analysis
4.2 Market Drivers
4.2.1 Increasing demand for premium and craft alcoholic beverages in Australia
4.2.2 Growing popularity of convenient and eco-friendly packaging solutions in the alcoholic drinks industry
4.2.3 Innovation in packaging materials and designs to enhance consumer appeal and brand differentiation
4.3 Market Restraints
4.3.1 Stringent regulations related to alcoholic beverage packaging and labeling in Australia
4.3.2 Fluctuating raw material prices impacting packaging production costs
4.3.3 Competition from alternative beverage packaging formats like cans, pouches, and cartons
5 Australia Alcoholic Drinks Packaging Market Trends
6 Australia Alcoholic Drinks Packaging Market, By Types
6.1 Australia Alcoholic Drinks Packaging Market, By Material
6.1.1 Overview and Analysis
6.1.2 Australia Alcoholic Drinks Packaging Market Revenues & Volume, By Material, 2022 & 2032F
6.1.3 Australia Alcoholic Drinks Packaging Market Revenues & Volume, By Plastic, 2022 & 2032F
6.1.4 Australia Alcoholic Drinks Packaging Market Revenues & Volume, By Paper, 2022 & 2032F
6.1.5 Australia Alcoholic Drinks Packaging Market Revenues & Volume, By Metal, 2022 & 2032F
6.1.6 Australia Alcoholic Drinks Packaging Market Revenues & Volume, By Glass, 2022 & 2032F
6.1.7 Australia Alcoholic Drinks Packaging Market Revenues & Volume, By Others, 2022 & 2032F
6.2 Australia Alcoholic Drinks Packaging Market, By Package Type
6.2.1 Overview and Analysis
6.2.2 Australia Alcoholic Drinks Packaging Market Revenues & Volume, By Bottles, 2022 & 2032F
6.2.3 Australia Alcoholic Drinks Packaging Market Revenues & Volume, By Metal Cans, 2022 & 2032F
6.2.4 Australia Alcoholic Drinks Packaging Market Revenues & Volume, By Cartons, 2022 & 2032F
6.2.5 Australia Alcoholic Drinks Packaging Market Revenues & Volume, By Jars, 2022 & 2032F
6.2.6 Australia Alcoholic Drinks Packaging Market Revenues & Volume, By Pouches, 2022 & 2032F
6.2.7 Australia Alcoholic Drinks Packaging Market Revenues & Volume, By Others, 2022 & 2032F
6.3 Australia Alcoholic Drinks Packaging Market, By Product
6.3.1 Overview and Analysis
6.3.2 Australia Alcoholic Drinks Packaging Market Revenues & Volume, By Beer, 2022 & 2032F
6.3.3 Australia Alcoholic Drinks Packaging Market Revenues & Volume, By Spirit, 2022 & 2032F
6.3.4 Australia Alcoholic Drinks Packaging Market Revenues & Volume, By Wine, 2022 & 2032F
6.3.5 Australia Alcoholic Drinks Packaging Market Revenues & Volume, By Others, 2022 & 2032F
7 Australia Alcoholic Drinks Packaging Market Import-Export Trade Statistics
7.1 Australia Alcoholic Drinks Packaging Market Export to Major Countries
7.2 Australia Alcoholic Drinks Packaging Market Imports from Major Countries
8 Australia Alcoholic Drinks Packaging Market Key Performance Indicators
8.1 Sustainability metrics such as percentage of recyclable materials used in alcoholic drinks packaging
8.2 Consumer satisfaction scores related to the convenience and functionality of packaging solutions
8.3 Adoption rates of new packaging technologies or designs in the alcoholic drinks market
9 Australia Alcoholic Drinks Packaging Market - Opportunity Assessment
9.1 Australia Alcoholic Drinks Packaging Market Opportunity Assessment, By Material, 2022 & 2032F
9.2 Australia Alcoholic Drinks Packaging Market Opportunity Assessment, By Package Type, 2022 & 2032F
9.3 Australia Alcoholic Drinks Packaging Market Opportunity Assessment, By Product, 2022 & 2032F
10 Australia Alcoholic Drinks Packaging Market - Competitive Landscape
10.1 Australia Alcoholic Drinks Packaging Market Revenue Share, By Companies, 2025
10.2 Australia Alcoholic Drinks Packaging Market Competitive Benchmarking, By Operating and Technical Parameters
11 Company Profiles
12 Recommendations
13 Disclaimer

 

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