Market Forecast By Material (Plastic, Paper, Metal, Glass, Others), By Package Type (Bottles, Metal Cans, Cartons, Jars, Pouches, Others), By Product (Beer, Spirit, Wine, Others) And Competitive Landscape
| Product Code: ETC6173791 | Publication Date: Sep 2024 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
According to 6Wresearch internal database and industry insights, the Australia Alcoholic Drinks Packaging Market is projected to grow at a compound annual growth rate (CAGR) of 6.8% during the forecast period 2026–2032.
Below mentioned are the evaluation of year-wise growth rate along with key drivers:
| Year | Est. Annual Growth (%) | Growth Drivers |
| 2021 | 4.5% | Growing consumption of alcoholic beverages following relaxation of pandemic restrictions and resurgence of social events. |
| 2022 | 490.00% | Growth in on trade and off trade sales channels bolstering the requirement for packaged alcoholic drinks. |
| 2023 | 520.00% | Rising consumer preference for high-quality and craft alcoholic beverages needing differentiated packaging. |
| 2024 | 5.6% | Growth of retail formats and e commerce channels augmenting obtainability and variety of alcoholic drink packaging. |
| 2025 | 6% | Increasing demand for sustainable and eco friendly packaging solutions influencing packaging material choices. |
The Australia Alcoholic Drinks Packaging Market report thoroughly covers the market by material, package type, and product. It provides an unbiased and detailed analysis of ongoing market trends, opportunities, challenges, and market drivers, helping stakeholders align their strategies with current and future market dynamics.
Australia Alcoholic Drinks Packaging Market is expected to witness steady growth due to rising consumption of alcoholic beverages across on trade and off trade channels, growing demand for premium and craft drinks, and increasing focus on ecofriendly packaging solutions. The rising retail landscape, growth in e commerce platforms, and emerging consumer preferences for convenience are proliferating creativity in packaging materials and formats. Strict regulatory requirements for beverage safety and labelling are shaping packaging designs are further helping in the Australia Alcoholic Drinks Packaging Market Growth.
Below mentioned are some prominent drivers and their influence on the Australia Alcoholic Drinks Packaging Market dynamics:
| Drivers | Primary Segment Affected | Why It Matters (Evidence) |
| Rising Alcoholic Beverage Consumption | Bottles, Cans, Cartons | Increasing social and recreational consumption is driving demand for packaged alcoholic drinks across multiple formats. |
| Premiumization Trend | Glass, Metal | Consumers are wanting high-quality and craft alcoholic beverages, leading to differentiated packaging preferences. |
| Growth of E commerce Channels | All Packages | Online platforms are expanding their market spread and obtainability of distinctive packaged alcoholic drink options. |
| Sustainability Awareness | Paper, Glass, Metal | Consumer preference for ecofriendly materials is making the brands to adopt recyclable and sustainable packaging. |
| Stringent Labeling Regulations | All Materials | Regulations mandating product labelling are shaping packaging designs and compliance standards. |
Australia Alcoholic Drinks Packaging Market Size is projected to grow at a compound annual growth rate (CAGR) of 6.8% from 2026 to 2032. The market is proliferated by growing the need for packaged alcoholic drinks, emerging consumer preferences toward high-quality and craft beverages, and rising focus on sustainability in packaging materials. The spread of retail channels, consisting of supermarkets, liquor stores, and online marketplaces, is further augmenting product visibility and obtainability. Strict food and beverage safety standards and labelling requirements are augmenting packaging innovations, proliferating market expansion.
Below mentioned are some major restraints and their influence on the Australia Alcoholic Drinks Packaging Market dynamics:
| Restraints | Primary Segment Affected | What This Means (Evidence) |
| High Cost of Sustainable Materials | Glass, Paper | Eco friendly and high-quality packaging materials can be expensive, impacting profit margins and costing. |
| Regulatory Compliance Complexity | All Packages | Adhering to strict alcohol labelling and packaging standards can raise functional prices. |
| Supply Chain Disruptions | Metal, Plastic | Material shortages and logistics challenges can impact production schedules and packaging availability. |
| Environmental Concerns over Waste | Plastic, Metal | Plastic and non-recyclable packaging materials go through criticism owing to environmental pollution issues. |
| Consumer Price Sensitivity | All Segments | Price sensitive consumers may want lower price packaging, restricting adoption of high-quality packaging formats. |
Australia Alcoholic Drinks Packaging Industry go through challenges consisting of high cost of sustainable and high-quality materials, regulatory compliance complexity, and supply chain disruptions impacting material obtainability Environmental issues regarding to plastic and non-recyclable waste also create challenges. Cost sensitivity among price sensitivity consumers can limit demand for high-quality packaging. To overcome these challenges, companies are required to focus on price optimization, allocate money recyclable and sustainable material solutions, solidify supply chain resilience, and make sure compliance with evolving packaging and labelling regulations.
Several notable trends are shaping the Australia Alcoholic Drinks Packaging Market dynamics:
Some notable investment opportunities in the Australia Alcoholic Drinks Packaging Industry are:
Below is the list of prominent companies leading in the Australia Alcoholic Drinks Packaging Market:
| Company Name | Orora Limited |
| Established Year | 1844 |
| Headquarters | Melbourne, Australia |
| Official Website | Click Here |
Orora Limited is a worldwide packaging solutions provider offering a wide range of glass, metal, and plastic packaging products for alcoholic beverages. The company supports premium packaging needs for wine, beer, and spirits with strong manufacturing and distribution capabilities.
| Company Name | Visy Industries |
| Established Year | 1948 |
| Headquarters | Melbourne, Australia |
| Official Website | Click Here |
Visy Industries is a leading packaging player offering sustainable packaging solutions including paper and fiberboard packages for alcoholic drinks. The company focuses on recyclable materials and innovative designs to support environmentally sustainable packaging.
| Company Name | Amcor Plc |
| Established Year | 1860 |
| Headquarters | Zurich, Switzerland (Australian operations) |
| Official Website | Click Here |
Amcor is a global packaging leader with robust presence in Australia, offering diverse packaging materials such as plastics, metal, and specialty packaging for alcoholic beverages, emphasizing sustainability and innovation.
| Company Name | Crown Holdings, Inc. |
| Established Year | 1892 |
| Headquarters | Philadelphia, USA (Australian operations) |
| Official Website | Click Here |
Crown Holdings provides metal packaging solutions, including cans and closures, for beer and other alcoholic beverages. The company is known for high quality and durable metal packaging solutions tailored to the beverage industry.
| Company Name | Owens Illinois, Inc. (O I Glass) |
| Established Year | 1903 |
| Headquarters | Perrysburg, USA (Australian operations) |
| Official Website | Click Here |
Owens Illinois is a global glass packaging manufacturer giving bottles and glass containers for wine, spirits, and beer. The company emphasizes premium glass packaging with high clarity and sustainability features.
According to Australian government data, regulations pertaining to alcoholic drinks packaging are guided by the Food Standards Australia New Zealand (FSANZ) standards, which ensure safety, labelling accuracy, and quality compliance for food and beverage packaging. The Australian Packaging Covenant Organization (APCO) supports sustainability initiatives supporting recyclable and ecofriendly packaging. Government policies encouraging waste reduction and recycling targets are proliferating the adoption of sustainable materials and decreasing the environmental impact. The National Environmental Protection Council (NEPC) sets guidelines to manage the lifecycle of packaging materials, further encouraging the transition to a circular economy in the packaging sector.
Australia Alcoholic Drinks Packaging Market is predicted to grow steadily, proliferated by increasing need for high-quality and craft alcoholic beverages, sustainability trends, and growth in online sales channels. Growth of retail formats and growing consumer preference for convenience and differentiated packaging are expected to augment market growth. Advancements in smart packaging, traceability solutions, is likely to reshape market dynamics and it is making opportunities for differentiation and augmented consumer engagement. The switch towards lightweight packaging and eco-friendly materials is expected to lead to more cost-effective production processes and reduce the environmental footprint of the industry, further supporting long-term market sustainability.
The report offers a comprehensive study of the following market segments and their leading categories:
According to Kapil, Senior Research Analyst, 6Wresearch, Glass is expected to lead the Australia Alcoholic Drinks Packaging Market Share owing to its robust association with high-quality beverages like wine and spirits, excellent recyclability, and superior preservation qualities. Increased consumer preference for premium drink experiences further supports glass packaging dominance.
Bottles are predicted to lead the market. It is due to their broad use for wine, spirits, and premium beers. Bottles give robust brand differentiation options and sustainable reuse or recycling potential, making them preferred in both retail and on trade channels.
Beer is expected to dominate the Australia Alcoholic Drinks Packaging Market due to consistently high consumption levels across the country. The popularity of craft beers, ready to drink alcoholic beverages, and packaged beer products drives broader packaging demand.
The report offers a comprehensive study of the following Australia Alcoholic Drinks Packaging Market segments:
| 1 Executive Summary |
| 2 Introduction |
| 2.1 Key Highlights of the Report |
| 2.2 Report Description |
| 2.3 Market Scope & Segmentation |
| 2.4 Research Methodology |
| 2.5 Assumptions |
| 3 Australia Alcoholic Drinks Packaging Market Overview |
| 3.1 Australia Country Macro Economic Indicators |
| 3.2 Australia Alcoholic Drinks Packaging Market Revenues & Volume, 2022 & 2032F |
| 3.3 Australia Alcoholic Drinks Packaging Market - Industry Life Cycle |
| 3.4 Australia Alcoholic Drinks Packaging Market - Porter's Five Forces |
| 3.5 Australia Alcoholic Drinks Packaging Market Revenues & Volume Share, By Material, 2022 & 2032F |
| 3.6 Australia Alcoholic Drinks Packaging Market Revenues & Volume Share, By Package Type, 2022 & 2032F |
| 3.7 Australia Alcoholic Drinks Packaging Market Revenues & Volume Share, By Product, 2022 & 2032F |
| 4 Australia Alcoholic Drinks Packaging Market Dynamics |
| 4.1 Impact Analysis |
| 4.2 Market Drivers |
| 4.2.1 Increasing demand for premium and craft alcoholic beverages in Australia |
| 4.2.2 Growing popularity of convenient and eco-friendly packaging solutions in the alcoholic drinks industry |
| 4.2.3 Innovation in packaging materials and designs to enhance consumer appeal and brand differentiation |
| 4.3 Market Restraints |
| 4.3.1 Stringent regulations related to alcoholic beverage packaging and labeling in Australia |
| 4.3.2 Fluctuating raw material prices impacting packaging production costs |
| 4.3.3 Competition from alternative beverage packaging formats like cans, pouches, and cartons |
| 5 Australia Alcoholic Drinks Packaging Market Trends |
| 6 Australia Alcoholic Drinks Packaging Market, By Types |
| 6.1 Australia Alcoholic Drinks Packaging Market, By Material |
| 6.1.1 Overview and Analysis |
| 6.1.2 Australia Alcoholic Drinks Packaging Market Revenues & Volume, By Material, 2022 & 2032F |
| 6.1.3 Australia Alcoholic Drinks Packaging Market Revenues & Volume, By Plastic, 2022 & 2032F |
| 6.1.4 Australia Alcoholic Drinks Packaging Market Revenues & Volume, By Paper, 2022 & 2032F |
| 6.1.5 Australia Alcoholic Drinks Packaging Market Revenues & Volume, By Metal, 2022 & 2032F |
| 6.1.6 Australia Alcoholic Drinks Packaging Market Revenues & Volume, By Glass, 2022 & 2032F |
| 6.1.7 Australia Alcoholic Drinks Packaging Market Revenues & Volume, By Others, 2022 & 2032F |
| 6.2 Australia Alcoholic Drinks Packaging Market, By Package Type |
| 6.2.1 Overview and Analysis |
| 6.2.2 Australia Alcoholic Drinks Packaging Market Revenues & Volume, By Bottles, 2022 & 2032F |
| 6.2.3 Australia Alcoholic Drinks Packaging Market Revenues & Volume, By Metal Cans, 2022 & 2032F |
| 6.2.4 Australia Alcoholic Drinks Packaging Market Revenues & Volume, By Cartons, 2022 & 2032F |
| 6.2.5 Australia Alcoholic Drinks Packaging Market Revenues & Volume, By Jars, 2022 & 2032F |
| 6.2.6 Australia Alcoholic Drinks Packaging Market Revenues & Volume, By Pouches, 2022 & 2032F |
| 6.2.7 Australia Alcoholic Drinks Packaging Market Revenues & Volume, By Others, 2022 & 2032F |
| 6.3 Australia Alcoholic Drinks Packaging Market, By Product |
| 6.3.1 Overview and Analysis |
| 6.3.2 Australia Alcoholic Drinks Packaging Market Revenues & Volume, By Beer, 2022 & 2032F |
| 6.3.3 Australia Alcoholic Drinks Packaging Market Revenues & Volume, By Spirit, 2022 & 2032F |
| 6.3.4 Australia Alcoholic Drinks Packaging Market Revenues & Volume, By Wine, 2022 & 2032F |
| 6.3.5 Australia Alcoholic Drinks Packaging Market Revenues & Volume, By Others, 2022 & 2032F |
| 7 Australia Alcoholic Drinks Packaging Market Import-Export Trade Statistics |
| 7.1 Australia Alcoholic Drinks Packaging Market Export to Major Countries |
| 7.2 Australia Alcoholic Drinks Packaging Market Imports from Major Countries |
| 8 Australia Alcoholic Drinks Packaging Market Key Performance Indicators |
| 8.1 Sustainability metrics such as percentage of recyclable materials used in alcoholic drinks packaging |
| 8.2 Consumer satisfaction scores related to the convenience and functionality of packaging solutions |
| 8.3 Adoption rates of new packaging technologies or designs in the alcoholic drinks market |
| 9 Australia Alcoholic Drinks Packaging Market - Opportunity Assessment |
| 9.1 Australia Alcoholic Drinks Packaging Market Opportunity Assessment, By Material, 2022 & 2032F |
| 9.2 Australia Alcoholic Drinks Packaging Market Opportunity Assessment, By Package Type, 2022 & 2032F |
| 9.3 Australia Alcoholic Drinks Packaging Market Opportunity Assessment, By Product, 2022 & 2032F |
| 10 Australia Alcoholic Drinks Packaging Market - Competitive Landscape |
| 10.1 Australia Alcoholic Drinks Packaging Market Revenue Share, By Companies, 2025 |
| 10.2 Australia Alcoholic Drinks Packaging Market Competitive Benchmarking, By Operating and Technical Parameters |
| 11 Company Profiles |
| 12 Recommendations |
| 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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