| Product Code: ETC11780030 | Publication Date: Apr 2025 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
In the Australia craft tea market, the import trend exhibited a significant growth rate of 62.91% from 2023 to 2024, with a compound annual growth rate (CAGR) of 14.94% for the period 2020-2024. This import momentum can be attributed to evolving consumer preferences towards premium and artisanal tea products, driving a notable demand shift towards higher-quality tea imports in the market.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Craft Tea Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Craft Tea Market Revenues & Volume, 2022 & 2032F |
3.3 Australia Craft Tea Market - Industry Life Cycle |
3.4 Australia Craft Tea Market - Porter's Five Forces |
3.5 Australia Craft Tea Market Revenues & Volume Share, By Tea Type, 2022 & 2032F |
3.6 Australia Craft Tea Market Revenues & Volume Share, By Processing Method, 2022 & 2032F |
3.7 Australia Craft Tea Market Revenues & Volume Share, By Flavor Type, 2022 & 2032F |
3.8 Australia Craft Tea Market Revenues & Volume Share, By End User, 2022 & 2032F |
3.9 Australia Craft Tea Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
4 Australia Craft Tea Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness among consumers leading to a shift towards healthier beverage options. |
4.2.2 Growing trend of premiumization and artisanal products in the food and beverage industry. |
4.2.3 Rising demand for unique and exotic flavors among consumers. |
4.3 Market Restraints |
4.3.1 High competition from established tea brands and other beverage alternatives. |
4.3.2 Limited awareness about craft tea products among mainstream consumers. |
4.3.3 Challenges in distribution and shelf space in retail outlets. |
5 Australia Craft Tea Market Trends |
6 Australia Craft Tea Market, By Types |
6.1 Australia Craft Tea Market, By Tea Type |
6.1.1 Overview and Analysis |
6.1.2 Australia Craft Tea Market Revenues & Volume, By Tea Type, 2022 - 2032F |
6.1.3 Australia Craft Tea Market Revenues & Volume, By Green Tea, 2022 - 2032F |
6.1.4 Australia Craft Tea Market Revenues & Volume, By Black Tea, 2022 - 2032F |
6.1.5 Australia Craft Tea Market Revenues & Volume, By Oolong Tea, 2022 - 2032F |
6.2 Australia Craft Tea Market, By Processing Method |
6.2.1 Overview and Analysis |
6.2.2 Australia Craft Tea Market Revenues & Volume, By Hand-picked, 2022 - 2032F |
6.2.3 Australia Craft Tea Market Revenues & Volume, By Small-batch Fermentation, 2022 - 2032F |
6.2.4 Australia Craft Tea Market Revenues & Volume, By Organic Processing, 2022 - 2032F |
6.3 Australia Craft Tea Market, By Flavor Type |
6.3.1 Overview and Analysis |
6.3.2 Australia Craft Tea Market Revenues & Volume, By Herbal, 2022 - 2032F |
6.3.3 Australia Craft Tea Market Revenues & Volume, By Fruity, 2022 - 2032F |
6.3.4 Australia Craft Tea Market Revenues & Volume, By Floral, 2022 - 2032F |
6.4 Australia Craft Tea Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Australia Craft Tea Market Revenues & Volume, By Tea Houses, 2022 - 2032F |
6.4.3 Australia Craft Tea Market Revenues & Volume, By Restaurants, 2022 - 2032F |
6.4.4 Australia Craft Tea Market Revenues & Volume, By Consumers, 2022 - 2032F |
6.5 Australia Craft Tea Market, By Distribution Channel |
6.5.1 Overview and Analysis |
6.5.2 Australia Craft Tea Market Revenues & Volume, By Specialty Stores, 2022 - 2032F |
6.5.3 Australia Craft Tea Market Revenues & Volume, By Online, 2022 - 2032F |
6.5.4 Australia Craft Tea Market Revenues & Volume, By Direct Sales, 2022 - 2032F |
7 Australia Craft Tea Market Import-Export Trade Statistics |
7.1 Australia Craft Tea Market Export to Major Countries |
7.2 Australia Craft Tea Market Imports from Major Countries |
8 Australia Craft Tea Market Key Performance Indicators |
8.1 Customer engagement on social media platforms showcasing interest in craft tea products. |
8.2 Number of specialty cafes and restaurants offering craft tea on their menus. |
8.3 Participation and attendance in craft tea tasting events and festivals. |
8.4 Growth in online searches and website traffic for craft tea-related keywords. |
8.5 Number of collaborations and partnerships between craft tea brands and influencers/celebrities. |
9 Australia Craft Tea Market - Opportunity Assessment |
9.1 Australia Craft Tea Market Opportunity Assessment, By Tea Type, 2022 & 2032F |
9.2 Australia Craft Tea Market Opportunity Assessment, By Processing Method, 2022 & 2032F |
9.3 Australia Craft Tea Market Opportunity Assessment, By Flavor Type, 2022 & 2032F |
9.4 Australia Craft Tea Market Opportunity Assessment, By End User, 2022 & 2032F |
9.5 Australia Craft Tea Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
10 Australia Craft Tea Market - Competitive Landscape |
10.1 Australia Craft Tea Market Revenue Share, By Companies, 2025 |
10.2 Australia Craft Tea Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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