| Product Code: ETC11885246 | Publication Date: Apr 2025 | Updated Date: Jan 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Deep | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
Australia`s import trend for the entertainment market experienced a notable decline from 2023 to 2024, with a growth rate of -23.45%. The compound annual growth rate (CAGR) for 2020-2024 was -1.63%. This dip could be attributed to shifting consumer preferences or changes in trade policies impacting import momentum.

The entertainment market in Australia is diverse and robust, encompassing various sectors such as film, television, music, gaming, live events, and digital content. The country has a thriving entertainment industry with a strong presence of local talent alongside international offerings. Key players in the market include major production companies, television networks, record labels, and streaming platforms. Australians have a strong appetite for entertainment, with a high level of engagement in both traditional and digital content consumption. The industry is continuously evolving with advancements in technology shaping the way content is created, distributed, and consumed. Live events and festivals also play a significant role in the entertainment landscape, attracting both local and international audiences. Overall, the Australia entertainment market presents opportunities for growth and innovation across various sectors.
In the Australian entertainment market, there are several notable trends emerging. One prominent trend is the increasing popularity of streaming services, with platforms like Netflix, Stan, and Disney+ gaining traction among consumers. These services offer a wide range of content, from movies to TV shows, catering to diverse audience preferences. Additionally, there is a growing demand for live events and experiences, such as music festivals, concerts, and theater performances. This trend indicates a desire for unique and immersive entertainment options beyond traditional forms of media consumption. Furthermore, the rise of online influencers and social media celebrities is shaping the entertainment landscape, with brands leveraging their popularity for marketing and promotional purposes. Overall, the Australian entertainment market is evolving to meet the changing preferences and behaviors of consumers in the digital age.
The Australian entertainment market faces several challenges, including increasing competition from international streaming services such as Netflix and Amazon Prime, which have disrupted the traditional television and movie industries. Piracy and illegal streaming also pose a significant threat to the market, impacting revenues for content creators and distributors. Additionally, changing consumer preferences and behaviors, such as the rise of online gaming and social media platforms, have led to a shift in how audiences engage with entertainment content. Furthermore, the COVID-19 pandemic has had a profound impact on the industry, with restrictions on live events and productions causing financial strain for many entertainment companies. Adapting to these challenges by embracing digital innovations, creating compelling content, and exploring new revenue streams will be key for the Australian entertainment market`s future success.
The Australian entertainment market offers diverse investment opportunities across various sectors such as film and television production, live events, gaming, and digital content creation. With a growing demand for high-quality local content and the increasing popularity of streaming platforms, investing in Australian film and television production companies can be lucrative. Live events such as music festivals, sports events, and theatrical performances also present opportunities for investors to capitalize on the country`s vibrant entertainment scene. Additionally, the booming gaming industry in Australia, driven by the rise of esports and mobile gaming, offers potential for investment in game development studios and esports organizations. Lastly, investing in digital content creation companies that cater to the growing online audience can be a promising avenue for investors looking to tap into the evolving entertainment landscape in Australia.
The Australian entertainment market is subject to various government policies aimed at supporting and regulating the industry. Some key policies include the Australian Content Standard, which requires free-to-air television broadcasters to air a certain percentage of Australian content; the Australian Music Industry Code of Practice, which promotes the development and support of local music talent; and the Screen Australia funding program, which provides financial support for the production of Australian film and television projects. Additionally, the government offers tax incentives and rebates to attract international productions to film in Australia, contributing to the growth of the local entertainment industry. These policies play a crucial role in promoting cultural diversity, supporting local talent, and ensuring the sustainability of the Australian entertainment market.
The future outlook for the Australia entertainment market is positive, driven by various factors such as increasing digitalization, growing demand for streaming services, and the rise of immersive technologies like virtual reality and augmented reality. The market is expected to continue expanding as consumers seek diverse and personalized entertainment experiences. Additionally, the recovery from the COVID-19 pandemic is likely to boost spending on entertainment activities, including live events, concerts, and theme parks. Content creators and providers will need to adapt to changing consumer preferences and behaviors, focusing on innovation, content quality, and digital distribution channels to remain competitive in this dynamic and evolving landscape.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Entertainment Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Entertainment Market Revenues & Volume, 2021 & 2031F |
3.3 Australia Entertainment Market - Industry Life Cycle |
3.4 Australia Entertainment Market - Porter's Five Forces |
3.5 Australia Entertainment Market Revenues & Volume Share, By Content Type, 2021 & 2031F |
3.6 Australia Entertainment Market Revenues & Volume Share, By Delivery Platform, 2021 & 2031F |
3.7 Australia Entertainment Market Revenues & Volume Share, By Service Model, 2021 & 2031F |
3.8 Australia Entertainment Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.9 Australia Entertainment Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Australia Entertainment Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Australia, leading to higher spending on entertainment. |
4.2.2 Growth in digitalization and online streaming services, increasing accessibility to entertainment content. |
4.2.3 Tourism growth in Australia, boosting demand for entertainment experiences. |
4.3 Market Restraints |
4.3.1 Regulatory challenges and licensing restrictions affecting the entertainment industry. |
4.3.2 Competition from other leisure activities and forms of entertainment. |
5 Australia Entertainment Market Trends |
6 Australia Entertainment Market, By Types |
6.1 Australia Entertainment Market, By Content Type |
6.1.1 Overview and Analysis |
6.1.2 Australia Entertainment Market Revenues & Volume, By Content Type, 2021 - 2031F |
6.1.3 Australia Entertainment Market Revenues & Volume, By Movies, 2021 - 2031F |
6.1.4 Australia Entertainment Market Revenues & Volume, By TV Shows, 2021 - 2031F |
6.1.5 Australia Entertainment Market Revenues & Volume, By Sports, 2021 - 2031F |
6.1.6 Australia Entertainment Market Revenues & Volume, By eSports, 2021 - 2031F |
6.2 Australia Entertainment Market, By Delivery Platform |
6.2.1 Overview and Analysis |
6.2.2 Australia Entertainment Market Revenues & Volume, By OTT Platforms, 2021 - 2031F |
6.2.3 Australia Entertainment Market Revenues & Volume, By IPTV, 2021 - 2031F |
6.2.4 Australia Entertainment Market Revenues & Volume, By Traditional Media, 2021 - 2031F |
6.2.5 Australia Entertainment Market Revenues & Volume, By Social Media Platforms, 2021 - 2031F |
6.3 Australia Entertainment Market, By Service Model |
6.3.1 Overview and Analysis |
6.3.2 Australia Entertainment Market Revenues & Volume, By Subscription, 2021 - 2031F |
6.3.3 Australia Entertainment Market Revenues & Volume, By Pay-Per-View, 2021 - 2031F |
6.3.4 Australia Entertainment Market Revenues & Volume, By Hybrid, 2021 - 2031F |
6.3.5 Australia Entertainment Market Revenues & Volume, By Ad-Supported, 2021 - 2031F |
6.4 Australia Entertainment Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Australia Entertainment Market Revenues & Volume, By Individual Consumers, 2021 - 2031F |
6.4.3 Australia Entertainment Market Revenues & Volume, By Families, 2021 - 2031F |
6.4.4 Australia Entertainment Market Revenues & Volume, By Sports Enthusiasts, 2021 - 2031F |
6.4.5 Australia Entertainment Market Revenues & Volume, By Gamers, 2021 - 2031F |
6.5 Australia Entertainment Market, By Application |
6.5.1 Overview and Analysis |
6.5.2 Australia Entertainment Market Revenues & Volume, By On-Demand Streaming, 2021 - 2031F |
6.5.3 Australia Entertainment Market Revenues & Volume, By Cable TV, 2021 - 2031F |
6.5.4 Australia Entertainment Market Revenues & Volume, By Live Broadcasting, 2021 - 2031F |
6.5.5 Australia Entertainment Market Revenues & Volume, By Online Tournaments, 2021 - 2031F |
7 Australia Entertainment Market Import-Export Trade Statistics |
7.1 Australia Entertainment Market Export to Major Countries |
7.2 Australia Entertainment Market Imports from Major Countries |
8 Australia Entertainment Market Key Performance Indicators |
8.1 Average revenue per user (ARPU) for entertainment services. |
8.2 Engagement metrics such as average time spent on entertainment platforms. |
8.3 Customer satisfaction ratings for entertainment experiences. |
8.4 Number of new subscribers or users acquired. |
8.5 Growth in partnerships and collaborations within the entertainment industry. |
9 Australia Entertainment Market - Opportunity Assessment |
9.1 Australia Entertainment Market Opportunity Assessment, By Content Type, 2021 & 2031F |
9.2 Australia Entertainment Market Opportunity Assessment, By Delivery Platform, 2021 & 2031F |
9.3 Australia Entertainment Market Opportunity Assessment, By Service Model, 2021 & 2031F |
9.4 Australia Entertainment Market Opportunity Assessment, By End User, 2021 & 2031F |
9.5 Australia Entertainment Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Australia Entertainment Market - Competitive Landscape |
10.1 Australia Entertainment Market Revenue Share, By Companies, 2024 |
10.2 Australia Entertainment Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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